Dan S Kennedy - Almost Alchemy: Make Any Business of Any Size Produce More with Fewer and Less

ABOUT THIS BOOK

Dan Kennedy has been our secret . He has been influencing our business for the better, in various ways, for more than 20 years. We have depended on him. In this book, he lays out a case for efficiency and practicality in business thinking that will leave you humbled and excited at the same time. Its a cant-put-down, must-read map for business success leveraging the principles of direct marketing that Dan Kennedy has taught so well for so long.

GREG RENKER

Co-Founder, Guthy-Renker Corporation

The companys created, billion dollar brands include Proactiv and Crepe Erase.

I shudder to think what my competition could do with the insights and information in this book, but I also know that the businesses leaders who need these strategies the most are the least likely to read them. Another eye-opening work by Dan Kennedy, that rarest of breeds: a master of his craft, actively applying the most powerful direct-response marketing strategies, but also able to teach them, not as theory but in straight-forward and actionable ways.

DR. DUSTIN BURLESON, DDS, MBA

BurlesonSeminars.com

Dr. Burleson developed five successful orthodontic practices, an in-profession publishing company, and training, consulting and coaching for over 1,000 practices

For two decades, Dan Kennedy has been the somewhat secret weapon in my businesses. His genius and guidance has helped me go from 6-figures in debt to a multi-million dollar global business. Ive also been privileged to witness the impact of his strategies deployed in thousands of others entrepreneurial ventures, of every imaginable type and size. These transformations look to outside observers like magic .

But there is a concealed structure to all magic, and in this book Almost Alchemy Dan Kennedy has revealed that structure.

CHRIS CARDELL

CardellMedia.com

Chris is the U.K. and Europes leading authority on online marketing, including successful, profitable uses of Google, Facebook and other social media. His company re-makes and then manages web sites, online marketing systems, and online ad spend and traffic generation for hundreds of small to mid-sized business. Chris also acts as a business consultant and personal coach to entrepreneurs.

Having worked with thousands of business owners who exit and sell their companies after investing a lifes work in them, I can state one true dictum: the businesses with the most profit sell for the highest prices. Everything Dan Kennedy has said in this book about profit is accurate, insightful and valuable. Most businesses are weak in financial efficiencies. This book can change that.

TED OAKLEY

OxbowAdvisers.com

Ted is the author of a number of books for business owners including $20-MILLION AND BROKE, is frequently seen on Fox Business, on the Stuart Varney and Neil Cavuto programs, and has a robust video and print media platform at his own firms web site.

When people ask me how I went from a dead-broke high school drop-out to the CEO of a thriving, profitable multi-million dollar business, debt free, in the top 1% of income earners, I give them one name: Dan Kennedy . I read and study everything he produces, and by his written work, recorded material, and as a trusted source of advice, he has been one of the most influential, pivotal people in my life. THIS BOOK is nothing short of brilliant and should be thought of as required reading for any entrepreneur or CEO.

ROBIN ROBINS

CEO, Technology Marketing Toolkit Inc., TechnologyMarketingToolkit.com

Robin has built the largest and most successful consultant to the consultants business in the technology field, with top-tier corporate partners and sponsors, an international legion of consultants relying on her training, coaching and support, and along with it all, an amazing reputation well beyond the borders of her niche.

ALMOST ALCHEMY is a unique take on real world direct marketing, re-thought, brilliantly clarified, with applications for ANY business. Only Dan Kennedy could write this book or would . In a world full of imposters and charlatans, I make it standard operating procedure to seek out Dan for his latest thinking. This instant classic begins like a parable, continues as an instruction manual, and ends as a business reference to be referred to regularly particularly his Found Money Map. This is only almost alchemy if you fail to apply it. Any one of this books insights could trigger breakthroughs in a business. One gem here was the secret to our $50-Million book operation at Boardroom. Get into this book and mine it.

BRIAN KURTZ

CEO, Titans of Direct Marketing

Author, The Advertising Solution and Overdeliver

Brian worked alongside the legendary Marty Edelston in building Boardroom Inc. from kitchen table to one of the largest direct-to-consumer book and newsletter publishers in the world, best-known for its BottomLine newsletters. Since exiting Boardroom, he has been a highly valued and effective advisor to entrepreneurs and executives, and his Titans of Direct Marketing mastermind groups have fast become THE place to be, to create transformative business ideas and mega-growth.

ABOUT DAN KENNEDYS ENTIRE BODY OF WORK

I have always admired Dan Kennedys ability to see the vital truths in any business and to state these realities with straight language and clear definitions. His approach is direct. His ideas are controversial. His ability to get results for his clients is unchallenged,

BRIAN TRACY

BrianTracy.com

Brian Tracy is a prolific author and one of this eras leading professional speakers, a globe-trotter, a deep thinker, and a lifes work devoted to decoding business and personal success.

Dan Kennedys smart, direct, forceful advice has been of great value to our business. I wish Id had it back when we started Joan Rivers Products. It would have made that journey much easier. Every time I see him, I tell him hes a genius, and I dont compliment lightly.

JOAN RIVERS

The late Joan Rivers was not only one of the most brilliant entertainers of her time, but also an extraordinary entrepreneur. Dan Kennedy worked with her on several projects and they became personal friends.

.there are even parts of your business writing that are as good as Tom Wolfes! And I should know. I published an original 7,500 word piece by Mr. Wolfe.

RICH KARLGAARD

Editor, Forbes Magazine

Copyright 2019 by D.S. Kennedy

All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without prior written consent of the author, except as provided by the United States of America copyright law.

Published by ForbesBooks, Charleston, South Carolina.

Member of Advantage Media Group.

ForbesBooks is a registered trademark, and the ForbesBooks colophon is a trademark of Forbes Media, LLC.

Printed in the United States of America.

10 9 8 7 6 5 4 3 2 1

ISBN: 978-1-950863-23-5

LCCN: 2019915296

Cover design by George Stevens.

Layout design by Matthew Morse.

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.