Table of Contents
DEDICATION
To Jodi Van Valkenburg
ACKNOWLEDGMENTS
Thanks to the staff at Career Press for publishing the first edition of this book, and then giving me the delightful task of updating it 10 years later.
INTRODUCTION
You may delay, but Time will not.
Benjamin Franklin, American statesman and philosopher
Im looking at my watch. Its 8:38 on a Friday morning. By my calculations, assuming I live to age 75, I have only approximately 201,480 hours of life left. I intend to make the most of the time still available to me. How about you?
Today, the demands on our time are tremendous. Everyone has too much to do and not enough time to do it. According to an article in Mens Health magazine, 42 percent of American workers believe they are overloaded with work.
We live in the Age of Now. Customers are more demanding than ever. They want everything yesterday. As The Miami Herald columnist Leonard Pitts comments, We move faster than ever, but never quite fast enough.
When our society travels at electronic speed, we fall under the sway of a new force...the power of now, says Stephen Bertman, a professor at the University of Windsor. It replaces duration with immediacy, permanence with transience, memory with sensation, insight with impulse. He argues that this acceleration of change contributes to a growing sense of stress, disorientation, and loss. On the other hand, if you master strategies for coping with todays accelerated pace, you can meet the demands placed upon you while still having time for yourself.
According to an article in American Demographics, consumers have come to view time as their most precious commodity: To satisfy todays consumer, you need to do business in a real-time worldone in which time and distance collapse, action and response are simultaneous, and customers demand instant gratification.
Weve learned to live by the Rule of 6, notes Gary Springer in an article in the Business-to-Business Marketer. What used to take six months, now takes six weeks; what used to take six weeks now is wanted in six days; what normally took six days is needed in six hours; and what used to be done in six hours is now expected in six minutes. Technology, says Springer, is responsible for much of this impatience.
Downsizing has left organizations leaner and meaner. Thousands of workers have been laid off, and those who remain must take up the slack and are working harder than ever. According to a Harris poll, the average work week increased from 41 to 50 hours between 1973 and 1993.
A radio commercial for Bigelow Herbal Tea observes, We seem to live our lives in perpetual motion. In fact, were so busy, we dont even have time to eat: The lunch hour is fast disappearing from the American business world as workers more frequently eat lunch at their desks. The article Shrinking Lunch Hours in The Futurist tells us that 40 percent of workers take no lunch break at all and the typical lunch break is 36 minutes, although many people use that time to take care of personal business rather than eat. Recently I read that cereal sales are declining because cereal and milk cant be eaten in the car while driving; breakfast bars meet that need better.
In
The Worst Years of Our Lives (HarperPerennial), Barbara Ehrenreich writes:
I dont know when the cult of conspicuous busyness began, but it has swept up almost all the upwardly mobile, professional women I know. Already, it is getting hard to recall the days when, for example, Lets have lunch, meant something other than, Ive got more important things to do than talk to you right now. There was even a time when people used to get together without the excuse of needing to eat somethingwhen, in fact, it was considered rude to talk with your mouth full. In the old days, hardly anybody had an appointment book....
Its not only women, of course; for both sexes, busyness has become an important insignia of upper-middle-class status. Nobody, these days, admits to having a hobby, although two or more careerssay, neurosurgery and an art dealershipis not uncommon, and I am sure we will soon be hearing more about the tribulations of the four-paycheck couple....
You cant jam 25 hours into a 24-hour day. Time is a nonrenewable resource thats consumed at a constant and relentless rate. Once an hour is gone, its gone forever; you can never get it back.
Yet you can solve most of your time-related problemsnot enough time, too much to do, deadlines too short, bosses too demanding, not getting to your own prioritiessimply by increasing the productivity of the one resource you can control: you. As management consultant Stephen Covey notes, The only person over whom you have direct and immediate control is yourself.
Some human resources professionals refer to the people in their organizations as resources. Thats cold, but, in a way, appropriate and accurate. You are a resource. You have output. To succeed today, you need to increase your output to the next level without making the resource sick, tired, dissatisfied, or unhappy. Thats where this book can help.
Make Every Second Count shows you how to succeed in todays competitive, fast-paced world by increasing your own personal productivity, so you can get more done in less time. Going beyond conventional time management, Make Every Second Count offers diverse strategies and tactics to empower you to gain this productivity boosteverything from planning, scheduling, organizing, and eliminating time-wasters, to suggestions on improving life habits that give you more energy so you can work better and faster, to using the latest technology to manage information and communicate more efficiently and effectively.
After reading this book you will be better equipped to:
Get more done in less time.
Meet deadlines and commitments.
Have time left over for the things you really want to do.
Increase customer satisfaction.
Enhance your on-the-job performance.
Have more time for family, personal, and other important activities.
Feel better and have more energy.
Eliminate time-wasters.
Benefit from the latest time-saving technologies.
Improve your efficiency.
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