Terri L. Sjodin - Small Message, Big Impact: The Elevator Speech Effect

Early praise for Small Message, Big Impact

Terris book brings a fresh, relevant, and much needed update to the topic of elevator speechesand her real world, practical approach gives readers the understanding and the tools to use this material immediately to generate real results! Well done!

DANIEL BURRUS, CEO, Burrus Research, and author of the New York Times bestseller Flash Foresight

More than just a feel good or motivational book, Small Message, Big Impact offers a unique blend of academic thought, logical organization, and real world experience. Terri has done a great job of keeping readers engaged while providing them with information and skills they can use immediately.

JERRY COX, President, Total Training Network/Peak Performers

Whether youre an executive presenting to a sales force or company shareholders, or an adviser presenting to prospects and clients, Terri Sjodins Small Message, Big Impact will guide you every step of the way to build and deliver a brief and effective presentation. Her book will help you transform and clearly articulate your message so that you are confident with the content and your deliveryI find myself consistently referring back to this book whenever I am crafting a speech or talkits a very practical resource for todays busy professional.

JENNIFER A. BORISLOW, CLU President, Borislow Insurance; 2012 President of The Million Dollar Round Table

Presentation isnt everything, but it is the main thing. Whether in business or in life, influence matters. Terris newest book blows up the myths of selling and presenting and gives a fresh and highly effective solution for winning people to your cause and adding value to their life.

TODD DUNCAN , Chief Performance Officer, The Duncan Group; New York Times bestselling author of High Trust Selling: Make More Money in Less Time with Less Stress and Time Traps: Proven Strategies for Swamped Salespeople

Being able to tell your story is criticalthe ability to share your message quickly and succinctly is essential. In Small Message, Big Impact, Terri Sjodin expertly teaches you how to do both.

ERIN K. CASEY , contributing editor at Success magazine and author of Zany Zias Hats to Where

Customers are inundated with messages of buy, buy, buy!From me, me, me! Are you struggling with a message as to why they should buy from you? Terri Sjodins book Small Message, Big Impact provides the reader with an easy, step-by-step approach to create a memorable and compelling story that will get you more time in front of your customer.

SCOTT HINKLE, Director, North America Training, CIBA VISION Corporation

Small Message, Big Impact by Terri Sjodin provides a straightforward, practical how-to manual on effectively delivering and communicating your critical message in your own voice. Terri not only lays out a clear methodology for delivering a brief presentation that will generate real results, but also provides genuine, heartfelt advice on how to be a better communicator in life. I would recommend this book to all who want to improve their speaking ability, but also want to make a real difference and impact in the world.

BILL HICKS, Hartford Retirement Plans

Terri weaves critical techniques with great examples throughout this book. A must-read for anyone who wants to hone their presentation skills and make a real connection with their audience. Bravo!

CHRIS KERVANDJIAN, Vice President, International Services & Operations, Century 21 Real Estate, LLC

In the few minutes we have on the House Floor before a vote, successfully utilizing what Terri has written about can mean the difference between a piece of legislation passing or failing. The ability to succinctly and convincingly give an elevator speech is essential to the success of any political or business figure. Building on the lessons from her first book, Terri has put forward a must-read for anyone who is in the business of selling something.

DARRELL ISSA, U.S. Congressman (CA-49), Ranking Member on the Oversight and Government Reform Committee

Terri Sjodin hits a home run with Small Message, Big Impact. From planning to practice and from presentation to successful conclusion, she lays out a clearly defined path to becoming a better communicator. Terri provides the necessary practical steps and techniques, and I recommend this book to anyone interested in bettering their own communications skills. Everyone benefits from improved communication.

KEVIN MAGUIRE , Manager of Travel for Athletics, University of Texas, Austin; Chairman, National Business Travel Association

Terri has the ability to teach you how to use your own authentic voice when you deliver a speech or message. She challenges you to create your own path, continue to improve and grow, enjoy the ride by being creative and scrappy, above all enjoy the ride!

TOM BARDENETT, Executive Vice President, Interstate Hotels & Resorts

Most of us in sales flood customers with information. Terri helps professionals build a practical persuasive case, and still speak with their own natural style and voice.

CHRIS NELSON, CPT Divisional Vice President, Ameriprise Financial

Terri Sjodins Small Message has made a Big Impact on our entire organization. Her approach provides a professional persuasive build your case approach that prospects and clients appreciate and respect. If nothing else, will change your perspective on presentations and what you need to do now to change your approach. Trust me; it works! Our sales are up over last year even in this sluggish economy.

JERRY ANDERSON, CCIM, Sperry Van Ness, Florida

Small Message, Big Impact should be a must-read for every organization that is serious about improving their sales and project development areas. Finally, a how to book that is easy to understand in terms of steps. Brilliant!

DEAN RODEWALD, Vice President, Matrix Financial Solutions

Terri has done it again! Her new book, Small Message,Big Impact, provides a wealth of practical information that can be put into action immediately. I have always struggled with conveying my message in a clear, concise, compelling, and brief manner. No longerI also recently used the guidelines put forth in this book for an hour-long lecture and delivered one of the best presentations of my life. Whether you are working to perfect your elevator speech or make your presentations more persuasive, Terris new book will deliver the big impact you are looking for.

KEVIN S. ROE, OD, FAAO; Director, Professional Affairs, Optometry and Professional Organizations, U.S. Vision Care, Alcon

Terri has nailed it. Small Message,Big Impact will change the way you communicate forever! This is a must-read if you use your mouth in any way for a living. The simplicity of the book is what makes it powerful!

RANDY GARN , Chief Relations Officer, Prosper; New York Times bestselling author Why network if youre not prepared? Terri Sjodin shares the secrets to creating your own elevator speech to maximize the networking opportunities that come your way.

LIZ LYNCH, founder of the Center for Networking Excellence and author of Smart Networking

Small Message, Big Impact absolutely helped me organize my thoughts around a new umbrella brand that were developing. Interesting how the principles from the elevator speech can be transferred to much bigger context.

JOE CALLOWAY , author of Becoming a Category of One

This book is the definitive how-to for the all-important three minutes that will help get your foot in the door. It will show you how to take your elevator speech from the ground floor all the way to the top!