Terri L. Sjodin - Scrappy: A Little Book About Choosing to Play Big
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Scrappy: A Little Book About Choosing to Play Big: summary, description and annotation
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Scrappy skra-p adj: Full of fighting spiritsynonymous with having moxie, being feisty, enthusiastic, gutsy, lively,and spunky
Maybe you have been told time and time again that if you pay your dues and keep plugging away, youll gain enough experience through the school of hardknocks to be successful. That might be true. But maybe you want to reach your goals faster. Maybe you want to earn more, beat the oddsand do it with class and style. If so, its time to get scrappy.
Scrappy people see big problems and come up with big solutions. Or they see ordinary challenges and find a new path to extraordinary results. Theyre like the entrepreneur who turned his home into an indoor junglecomplete with waterfalls, tropical birds, and a live baboonto sell investors on the now famous Rainforest Caf restaurant chain. Or the Girl Scout who skipped the usual door-to-door cookie sales and set up a table outside a medical marijuana dispensary, selling 117 boxes in just 2 hours.
It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance...but are they? In todays world you need more than just an occasional burst of creativity. You need a consistent attitude, a proven strategy, and a tactical plan for execution. Thats where Terri Sjodins Scrappy can help you, by explaining and demonstrating the unique elements behind any successful scrappy effort.
Drawing on research, interviews, and her own personal experience, Sjodin identifies the habits that will help you get into the right mind-set. She shares stories of scrappy tactics that have worked and those that have crashed and burned, in order to provide practical takeaways for achieving your vision, whatever it might be. She explains, for instance...
Why getting scrappy is a choice to play big.
How to cultivate your best ideas.
How to manage risks and bounce back from mistakes and failures.
How to scale a scrappy culture within anyorganization, big or small.
As Sjodin puts it, This is not another book about persistence, although scrappy and persistent make a winning combination. Nothing annoys a persistent person more than a scrappy person who pulls off a classy, unexpected, amazing effort to land the deal, the sale, or the opportunity.
Whether youre a sales rep, a job seeker, an entrepreneur with big dreams but a small budget, or a corporate executive aiming for the next level of success, the fastest way to get what you want is to get scrappy.
Terri L. Sjodin: author's other books
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An indispensable guide for sellers who want to make the impossible sale. After reading this book, youll have no excuse not to play big.
JILL KONRATH , author, Agile Selling
With intriguing stories and sound advice, Scrappy provides the recipe book for building a business with original, unexpected ingredients.
JAY BAER , author, Hug Your Haters
As a healthcare leader, working in an industry that is experiencing dramatic and unrelenting change more than any time since the 1960s, with increasing government regulations and never-ending cost pressures, [I know that] our industry must accelerate its transformation and needs more people who are willing to get scrappy. Thinking big, taking risk, and [having] the willingness to be all in on new, transformative ideas are what healthcare needs, and Sjodins book is a great resource to help us get there. Through engaging real-life stories, along with a practical, easy-to-follow framework, this book will increase the likelihood of success in your career and may inspire you to experience something new and different in your personal life as well.
No matter your profession, reading this thought-provoking book will provide you with a competitive advantage. The principles you will learn can be applied to any goal, making Scrappy a must read for anyone looking to set themselves apart and achieve new heights.
RAY CHICOINE , president, Monarch HealthCare
Throughout the book, I was thinking about the kids Olive Crest serves and realized a lot of them need to be scrappy in order to get out of their situations. Wouldnt it be awesome someday to incorporate this training for our kids especially going into adulthood?... This book is clever, with practical ideas that can help people in their careers, in dealing with their families, and in navigating the world around them.
DONALD VERLEUR , CEO, Olive Crest
Whether you are a CEO of a Fortune 500 company looking to jump-start your organization, mid career and contemplating your next move, or a recent college grad scrambling for your big break, Terri Sjodins Scrappy has smart advice. Its not the typical rags to riches stories of celebrities, but rather a set of experiences from people we can all relate to. Great content and a fun, quick read. Cant beat that!
TIMOTHY PUNKE , senior vice president, Weyerhaeuser
There are many times when I found myself smiling or laughing out loud. Scrappy is engaging, entertaining, and inspiring. I love so many things about this book.
COURTNEY NOELLE MADDOX , president of sales and marketing and cofounder, Girl ExtraOrdinaire
Terri shows how being scrappy really works and how readers can implement concrete techniques into their personal and professional lives. We will use the book as a staple for our sales training. But more important, I will study it with my young-adult children to help them become successful in life.
HOWARD E. SHARFMAN , senior managing director, NFP Insurance Solutions
Terri delivers a tremendous real-world guide on how to awaken the scrappy spirit within you. This little book is big on practical ideas and will save you a ton of time.
DAVE MCLURG , chairman, The Board International
If you have a thirst for more success, Scrappy is your secret sauce.
TODD DUNCAN , CEO and founder, The Todd Duncan Group LLC; author, High Trust Selling
A fast, easy read with real-world insight that actually teaches you how to be scrappy and win. This book gives personal and professional insight on why staying scrappy gets you the biggest reward. Each chapter inspires as it challenges you to take action.
TERRY WATSON , VICE PRESIDENT, Channel Marketing, Hubbell Power Systems, Inc.
This book will show readers how they can take their personal and professional lives to the next level with a simple shift in their approach to life.
SHERYL OLOUGHLIN , CEO, REBBL Inc.; former CEO, Clif Bar & Company; cofounder, Plum Organics
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An imprint of Penguin Random House LLC
375 Hudson Street
New York, New York 10014
penguin.com
Copyright 2016 by Terri L. Sjodin
Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.
Illustrations courtesy of Mitt Seely
Image Brandon Steiner
LIBRARY OF CONGRESS CA TALOGING-IN-PUBLICAT ION DATA
Names: Sjodin, Terri L., author.
Title: Scrappy : a little book about choosing to play big / Terri L. Sjodin.
Description: New York : Portfolio/Penguin, [2016]
Identifiers: LCCN 2016017406 | ISBN 9781591848356 (print) | ISBN 9780698411821 (ebook)
Subjects: LCSH: Success in business. | Attitude (Psychology) | Strategic planning.
Classification: LCC HF5386 .S62185 2016 | DDC 658.4/09dc23 LC record available at https://lccn.loc.gov/2016017406
While the author has made every effort to provide accurate telephone numbers, Internet addresses, and other contact information at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.
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This book is dedicated to all my scrappy girlfriends who are full of fighting spirit and know how to kick a little ass.My BFFs Nicole, Pattie, Joey, and of course all the girls in my pack:
W HILE I CANT PINPOINT THE FIRST TIME I HEARD THE WORD SCRAPPY, I do recall becoming aware of the idea, the feeling of it, the notion of doingsomething to stand out from other people going after the same opportunities I wanted. Heres the backstory: It was 1988, and I had just graduated from college and was beginning to launch my career. Differentiating myself from other hopeful, prepared, hardworking candidates with solid rsums was something I knew was vitally important for my success. The challenge was that I didnt have contacts, a network, or an Ivy League degree to gain access to the people who could help me, and it seemed as though I was getting screened out of prospective jobs before getting a shot. That feeling was frustrating and discouraging. I felt there had to be a better way.
The advice I heard most often was to be patient, and that if I paid my dues and kept working at it, I would gain enough experience through the school of hard knocks to learn how to get the job done. That was exactly the opposite of what I wanted to hear. I was determined to get there faster, smarter, and with class and style.
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