Handley Ann - Get Scrappy : Smarter Digital Marketing for Businesses Big and Small

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Praise for Get Scrappy

Nick shows us why money is the bane of creativity. No budget? No problem. This useful and entertaining book shows us how to put brains before budget.

Mark W. Schaefer, Schaefer Marketing Solutions,
author of The Content Code

While every other book out there gets more complex, this one gives you a whole lot of simple, common-sense practices to take your business to the next level. This book will just plain work for you.

Joe Pulizzi, Founder, Content Marketing Institute
and author of Content Inc.

Get Scrappy provides a marketing roadmap anyone can use... big, small, nonprofit, corporate... and couldnt we all work a little smarter?

Carie Lewis Carlson, Director, Communications Marketing,
The Humane Society of the United States

If marketing your business seems like a Herculean task, dont worry! Just Get Scrappy and dig into Nick Westergaards book.

Michael Stelzner, author of Launch
and Founder of Social Media Examiner

The modern era of marketing feels like what would happen if you gave every fifteen-year-old the keys to their own car without bothering to teach them how to drive. Some would be fine, others would crash, and the rest would never even get the engine started. Nick Westergaards new book is like modern marketing Drivers Ed, if Drivers Ed were really smart, funny, and surprising. After reading Get Scrappy, I think Im finally ready to leave my driveway.

Heidi Grant Halvorson, Ph.D., bestselling author of Nine Things Successful
People Do Differently and No One Understands You and What to Do About It

Want to get better at digital marketing? Read this book. In it, Nick successfully argues that to win in the age of Ooh, shiny! one needs to be smarter, faster, and come up with better ideas. Get Scrappy will help you do that.

Pete Shankman, author of Zombie Loyalists:
Using Great Service to Create Rabid Fans

The whole of Westergaards book is important, but Part Three will hone you down into a sharp and useful instrument of magic. This book delivers!

Chris Brogan, CEO Owner Media Group and coauthor
of the New York Times bestseller Trust Agents

In the age of the customer you have to know more than just the buzzwords, trends, and technology. Nick helps you become a scrappy marketer so you can build strong relationships with your customers and engage them in your community.

Mike Gerholdt, Admin Evangelist at Salesforce
and host of the ButtonClick Admin podcast

I wish more brands would get scrappy with their marketing. Digital marketing used to be a panacea because it was fast, cheap and data-driven. Now, too many brands see marketing as slow, expensive, and filled with so much data that they are paralyzed by it. Big mistake. Get scrappy. Its not just the name of this great book by Nick Westergaard, its an attitude that all brands need to embrace, strategize and execute on. Heres your roadmap.

Mitch Joel, President, Mirum, author of
Six Pixels of Separation and CTRL ALT Delete

As the owner of a small business with an expanding brand, I will genuinely recommend Get Scrappy to friends and colleagues, both seasoned professionals and those new to the challenges of business marketing, as it is a must-read for anyone looking to broaden their reach with limited resources! Get Scrappy not only gives you the logical steps you need to be successful, it offers tools and thought-provoking questions that just will change how you think about your brand!

Natalie Brown, Owner, Scratch Cupcakery

Big budgets dont guarantee success and scrappiness isnt unique to small companies. Having worked at a large company that knew how to be scrappy, I can tell you that we practiced the principles that Nick so adeptly lays out. Using these techniques, regardless of budget, will change your results.

Scott Monty, Principal and Founder,
Scott Monty Strategies

Technology is changing the way marketers approach their jobs more quickly than ever before. Thought you couldnt keep up last year? Welcome to another new year that will introduce dozens of new technologies, social media networks, and more content ideas than you could ever possibly produce. With all of that comes a need for resourcesboth time and money: both things most of us dont have (that is, until I figure out a way to duplicate time). Combine all of that with the shiny new object, the myth of big, and the checklist marketing and were suddenly faced with a future of insanity. But it doesnt have to be that way! In Get Scrappy Nick Westergaard presents a marketing system any organization and any marketer can use: anyone who could use a few people and a few dollars more. It doesnt mean you have to think small. It means you have to roll up your sleeves, be creative, and get scrappy. Now doing more with less wont grate on your nerves because youll have figured out how to do exactly that. So get to it!

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks

Get Scrappy has never been more important, or more realistic, marketing advice than it is today. Technology has leveled the playing field and any business of any size can compete with a scrappy attitude. This book will help you get there.

Jim Tobin, author of Social Media Is a Cocktail Party
and Earn It. Dont Buy It.

The flaw with most marketing advice you get from speakers and bloggers and authors is that its dependent on having a big team, a big budget and resources the big brands are used to dealing with. Nick Westergaard has filled the gap in the advice out there with this book. Everyone from a small business owner just starting to a big corporation CMO can follow this book and build the basic framework of a successful marketing effort. Roll up your sleeves. Youre about to learn how to get scrappy.

Jason Falls, coauthor of No Bullshit Social Media:
The All-Business, No-Hype Guide to Social Media Marketing,
and Senior Vice President, Elasticity

Get Scrappy is your guidebook to mastering digital marketing no matter the size of your business or the industry it operates in. Get Scrappy shows you how to be smarter in your business as well as more effective and efficient in your marketing efforts. If you listen to Nick and follow his advice, hell help you take your business to the next level!

Mack Collier, digital marketing strategist and author of
Think Like a Rock Star: How to Create Social Media
and Marketing Strategies That Turn Customers into Fans

If you want to do more with less (and who doesnt?!), Nick Westergaards book is the ultimate guide to marketing. Read it to learn an immensely practical and creative system for addressing age-old marketing challenges as well as seizing the new opportunities of social and digital today.

Denise Lee Yohn, brand-building expert, speaker,
and author of What Great Brands Do

When it comes to marketing your business in the digital age, so much of what you read in books these days is theory-based thoughts on where business is headed, but oftentimes these same books are not practical enough to truly apply to your business. But in