Daniel M. Oppenheimer (ed.) - The Science of Giving: Experimental Approaches to the Study of Charity

THE SCIENCE OF GIVING

EXPERIMENTAL APPROACHES TO THE STUDY OF CHARITY

Series Editor: Derek J. Koehler, University of Waterloo, Canada

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PUBLISHED

Social Psychology and Economics, De Cremer, Zeelenberg & Murnighan

The Science of Giving: Experimental Approaches to the Study of Charity, Oppenheimer & Olivola

Perspectives on Framing, Keren

A Handbook of Process Tracing Methods for Decision Research, Schulte-Mecklenbeck, Kuehberger & Ranyard

For continually updated information about published and forthcoming titles in the Society for Judgment and Decision Making series, please visit www.psypress.com/sjdm

THE SCIENCE OF GIVING

EXPERIMENTAL APPROACHES TO THE STUDY OF CHARITY

Edited by

Daniel M. Oppenheimer

Christopher Y. Olivola

New York London

Psychology Press
Taylor & Francis Group
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Psychology Press
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International Standard Book Number: 978-1-84872-885-1 (Hardback)

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Library of Congress Cataloging-in-Publication Data

The science of giving : experimental approaches to the study of charity / editors,
Daniel M. Oppenheimer, Christopher Y. Olivola.
p. cm.
Includes bibliographical references and index.
ISBN 978-1-84872-885-1 (pbk. : alk. paper)
1. Charities--Psychological aspects. 2. Charity--Psychological aspects.
3. Generosity--Psychological aspects. I. Oppenheimer, Daniel M. II. Olivola,
Christopher Yves, 1980
HV16.S39 2011
179.9--dc22 2010034067

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Lalin Anik,Lara B. Aknin,Michael I. Norton, andElizabeth W. Dunn

Michal Ann Strahilevitz

Tom Meyvis,Aronte Bennett, andDaniel M. Oppenheimer

Christopher Y. Olivola

Rachel CrosonandJen (Yue) Shang

Richard MartinandJohn Randal

Rebecca K. Ratner,Min Zhao, andJennifer A. Clarke

Tehila KogutandIlana Ritov

Deborah A. Small

Stephan Dickert,Namika Sagara, andPaul Slovic

Michaela Huber,Leaf Van Boven, andA. Peter McGraw

Wendy Liu

Jonathan BaronandEwa Szymanska

Cynthia CryderandGeorge Loewenstein

We would like to thank Paul Brest and the Hewlett Foundation for their financial and logistical support in promoting empirical approaches to the study of charity. We would also like to thank participants of the 2007 Princeton-Hewlett conference, Experimental Approaches to the Study of Charitable Giving, for engaging discussions about the factors influencing charitable giving decisions. Special thanks go to Dara Wathanapaisal and Jeff Zemla for excellent research assistance on this project. Thanks also go to Peter Forsberg, Carolyn Hsu, Taylor Numann, Mark Starks, and the members of the Opplab for advice, feedback, and support. Paula Hunchar, Hale Peffall, Nicole Eley, and Adrian Sargeant provided valuable insights from the perspective of fundraisers, for which we are very grateful. Finally, we would like to thank Stephanie Drew, our contact at Taylor and Francis, and the SJDM Book Series committee for their support and guidance through the creation of this book. And of course, we thank our parents, to whom we dedicate this volume, our very first (edited) book.

Danny Oppenheimer is currently an Associate Professor of Psychology and Public Policy at Princeton University. He received his B.A. from Rice University and his Ph.D. from Stanford University. His research focuses on human decision making strategies and their policy implications.

Christopher Olivola is a research fellow at University College London. He received a B.A. in psychology from the University of Chicago and a joint-Ph.D. in psychology and policy from Princeton University. His research focuses on the psychology of human decision making and behavioral economics. He is funded by a Newton International Fellowship and an ESRC grant.

Lara B. Aknin