Phillip Adcock - Master Your Brain : Training Your Mind for Success in Life

C ongratulations! Youve just taken the most important step to achieving more of everything youve always wanted in life.

If youve ever tried and failed to quit smoking, doggedly followed a diet and ended up heavier, or repeatedly crashed and burned on the dating scene, youve probably found yourself in the self-help section of your local bookstore or library. There, you likely waded through scores of titles, each promising to be better than the last at helping you achieve all that your heart desires. Sadly, 99 percent of the time they dont succeed.

Lets begin by saying that this isnt just another self-help book. Its an owners manual for your brain. In the coming chapters, youll learn to make effective and lasting changes in your life by using more of your brain in ways that will seem astonishing and yet intuitive. If you didnt notice on your way past the table of contents, this book has fifty-two chapters. To get the most from Master Your Brain, read the book all the way through once. Then go back and read one chapter a week, focusing on completing the exercises and implementing the advice.

This book is about empowering you to reach whatever goals you set for yourselfwherever, whenever, and however you want. Youll find out how millions of people have improved their lives by simply learning from real-life examples and using the techniques and tools revealed in this book. When youve finished reading it, youll be well on your way to creating a more extraordinary you.

But who am I to be making such bold claims?

As a student of human behavior and psychology for the past thirty years, Ive developed the tools to deliver actionable behavior goals and psychological insights to guide some of the largest corporate entities in the world. Shopping Behavior Xplained Ltd., the organization that I founded, specializes in studying the actions and habits of consumers. Our goal is to help retailers communicate with customers more effectively. Our analysis and interpretation of human behavior have led to sales growth, improved service, increased customer satisfaction, and a wealth of other benefits. In short, I know humans. Thats my bottom-line business. I know how we think and why we behave the way we do. Unlike pseudo-psychologists and so-called mind experts, I have tested my hypotheses rigorously over the past three decades. I use that knowledge to advise the movers and shakers of tomorrow through public speaking and university lectures designed to lead people toward more productive lifestyles.

During my professional development, I embraced and incorporated the teachings of some of the worlds leading psychologists. This book resulted from reading and digesting hundreds of scholarly books and thousands of academic papers on human psychology and behavior. Whether you have a single issue youd like to address or you want to develop an entirely new mental strategy for your life, this book contains proven strategies to help you achieve your goals easily and effectively.

Think about that for a moment.

Nowwhat are you waiting for?