Justin Kennedy - The Scratch & Sniff Guide to Beer: A Beer Lovers Companion

Master Cicerone Rich Higgins introduces us to the delights on offer in the chapters that follow

Find out how to use this book and take a brief look at the history of beer and how its brewed

An exploration of traditional classic beer styles from Belgium, Germany, and the UK

A focus on New World styles based on the hoppy ales of the USIPAs, sour ales, and imperial stouts

All you need to know about hopsexplore six geographic regions where hops are grown today

The brains behind the beerlearn about malt, barley, and other grains, plus a look at gluten-free beer

Get the best from your beer with tips from how to purchase the freshest beer to how to store, serve, and taste it

Which foods pair best with beer, and which dont mix at all? Plus some tasty beer recipes to try

Discover label artworkone of the most important aspects of selling beer in an increasingly crowded maketplace

Three fun-filled beer trips around the world, with recommendations on the best breweries to visit

Sticker Illustrations: Tyler Gross

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THE SCRATCH & SNIFF GUIDE TO BEER. Copyright 2017 Quintet, an imprint of The Quarto Group. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the nonexclusive, nontransferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse-engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereafter invented, without the express written permission of HarperCollins e-books.

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First Published in 2017 by Quintet, an imprint of The Quarto Group.

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Cover sticker illustration: Jason Anscomb, Rawshock Design

Quintet Publishing Team:

ART DIRECTOR: Karen Hood

DESIGNER: Ginny Zeal

COVER DESIGN: Wide Open Studio

MANAGING EDITOR: Rica Dearman

SENIOR EDITOR: Caroline Elliker

EDITORIAL DIRECTOR: Emma Bastow

PUBLISHER: Mark Searle

Quintet Publishing would also like to thank Bison Beer Crafthouse bottle store in Brighton, UK, for their assistance throughout the project, and experts Lottie Norton and Kai Wilton Ali who chose the sticker scents.

While every effort has been made to credit photographers, Quintet Publishing would like to apologize should there have been any omissions or errors, and would be pleased to make the appropriate correction for future editions of the e-book.

Print ISBN 978-0-06-269148-4

EPub Edition October 2017 ISBN 978-0-06-269149-1

Library of Congress Control

Number 2017932206

Shutterstock: KariDesign

Photo: Getty: Lori Epstein

Recent, informal polls taken by me suggest that there are two primary reasons to drink beer: 1. Beer is fun! 2. Beer is delicious!

Given these two important aspects of beer, the amazing book in your hands has to do with a third aspect: the more you learn about beer, the more fun and delicious it becomes. Im not going to say that the unexamined beer is not worth drinking, but it sure is less inspiring, fun, and delicious.

For example, should you find yourself in a biergarten (which I recommend), you might order a German wheat beer (which I also recommend). With each hearty sip, youre drinking a great beer. If you dont know anything more about the beer, thats okay, but I guess thats that: good beer; but not much of a highlight reel.

Let The Scratch & Sniff Guide to Beer tell you about that beer youre drinking, and the beer will get better, sip by sip and page by page. This books an easy approach to becoming a well-informed beer drinker. In-depth tasting of a beer is basically a drink-and-sniff operation, so this ingenious scratch-and-sniff book offers some vital practice.

Once you know where your wheat beer is brewed, it can transport you. Maybe its brewed at a monastery in the foothills of the Alps. You can imagine a satisfied monk, sipping that beer while gazing out at snow-capped peaks on the horizon. Not bad. This beer just got more interesting.

And what if you know that the yeast that fermented this weissbier creates fruity flavors in the beer? Youll then be able to peg that fruity flavor of ripe banana that makes German weissbier so surprisingly, beguilingly delicious.

Sitting in your biergarten, sipping your weissbier, you might get hungry. But before you start looking to complement your beer with a banana split, think instead about what Bavarians like to eat. Believe it or not, that banana flavor is actually a ninja trained to sneak you the flavor antidote to sausages, smoked pork, onions, and mustard. (Try it for yourself. Its sehr gut!)

Now, with The Scratch & Sniff Guide to Beer in hand and armed with a little knowledge of beer history, geography, science, and food pairing, Id be willing to bet your weissbier (or your pilsner, IPA, rauchweizenbock, or what have you) is more delicious and your visit to the biergarten is more fun. (Not down with weissbier? No problem. The book covers a zillion other beer styles, too.)

In my years of professional brewing, beer teaching, and beer travel, Im constantly amazed at beer and the amount of stuff there is to learn, tasteand sniff! This book is the perfect place to start your journey toward enjoying beer even more than you thought you could.

A little beer is delicious. A little curiosity makes beer more inspiring. And a little knowledge allows beer to take you places. Cheers!

RICH HIGGINS, MASTER CICERONE

SAN FRANCISCO, CALIFORNIA June 2017