Mike Kim - You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

Smart, practical, and a bold call to authenticity and integrity in the world of personal branding. You Are the Brand brings razor-sharp clarity to the often vague and mysterious expert industry like no other book out there. This isnt just a practical how-to book; its a behind-the-scenes look at the industry and is a needed challenge to higher integrity and authenticity in a world of image and social media followers.

Pat Flynn

Founder, SmartPassiveIncome.com

Mike Kim unpacks the most basic truth about branding for entrepreneurs: You are the brand. In the pages of this book, youll discover how to create a unique public identity that will build your platform and strengthen your offer. And if you think theres nothing brand-worthy about you, think again. You Are the Brand will walk you through the process of creating a compelling personal brand to build your business around.

Michael Hyatt

New York Times bestselling author Platform and The Vision Driven Leader

Mike Kim does more in You Are the Brand than help us brand ourselves; he helps us figure out how we can be useful in the world. And being useful leads to a sense of purpose and meaning.

Donald Miller

New York Times bestselling author CEO, StoryBrand

Mike Kim is proof that it is possible to do what Ive been saying for years: to reinvent yourself and build a career that showcases your unique expertise, passion, and experience. You Are the Brand is packed with actionable, proven steps to help you do exactly that!

Dorie Clark

Bestselling author of Reinventing You Faculty, Duke University Fuqua School of Business

If you have been looking for a field guide on how to build a brand and business that will not only grow but stand the test of time, then You Are the Brand is your new business and marketing bible.

Dana Malstaff

Founder, Boss Mom

Mike Kim has done it again! He now has turned his genius toward teaching how any person with a message can build their personal brand. Having worked with Mike and benefited from his out of the box thinking, which has generated millions of dollars, I can say that You Are the Brand will be the most productive book you will read this year and beyond.

Paul Martinelli

CEO, Empowered Living Cofounder, The John Maxwell Team

Here is a book that challenges our assumptions about what a personal brand is, how this weird world of marketing really works, and why the best strategy for success is telling the truth. Bravo. We have needed this book for a very long time, and Im so glad its finally here.

Jeff Goins

Bestselling author of Real Artists Dont Starve

If youve ever watched a professional speaker on stage and wondered how they made the jump from amateur to expert, this book is for you. Full of inspiring and motivating stories, You Are the Brand is for anyone hoping to take a risk and see where monetizing their expertise can take them.

Laurie Ruettimann

Bestselling author of Betting On You

Mike has an otherworldly way of breaking down branding and business in a simple and actionable way. If youve ever struggled to figure out how to build a brand that stands out in a competitive market and feels like the best version of you, Mikes got you covered with You Are the Brand.

Kira Hug

Cofounder, The Copywriter Club

In You Are the Brand, Mike Kim gives away all of his secrets. Reading You Are the Brand is like sitting with him over dinner and having him thoroughly explain every important strategy and tactic you need to create a personal brandone that is heartfelt, unique, and attractive to the people you most want to help.

Ernie Svenson, Esq.

Founder, Law Firm Autopilot

If you are ready to invest in yourself and build a business that will pay dividends for the rest of your life, then You Are the Brand is for you. Mike Kim is my go-to expert on all things personal branding, so get ready for your brand to never be the same!

Jamal Miller

CEO, Miller Media Group

Mike Kim is a clear and proven expert who helps people market and monetize their personal experience, ideas, and wisdom. Finally, he has condensed his know-how and experience into this must read book, You Are the Brand.

Ray Edwards

Bestselling author of How to Write Copy That Sells

You Are the Brand is a riveting example of Mike Kims marketing brilliance in a consumable and implementable format. This is a must-read for all experts, coaches, and consultants who want to elevate their brand and generate new clients. You Are the Brand is a no-nonsense guide to marketing your companys most valuable asset, YOU.

Dr. Krista Burns

Founder, The American Posture Institute TEDx speaker

Its not often you come across a book that leaves you this informed and inspired. The next time Im asked for advice on how to build a brand as an expert, the next eight words out of my mouth will be, Read You Are the Brand by Mike Kim.

Dr. Carrie Rose

Cofounder, of-course.us

Whether youre looking to become a sought-after consultant, get up on stage, or influence people to live a better life, You Are the Brand is the guidebook youve been looking for.

Rich Brooks

Founder, Agents of Change Digital Marketing Conference President, Flyte New Media

You Are the Brand lays out the exact steps you need to showcase your unique expertise, and its written by someone who actually lives and breathes these steps. Mike Kim has taken his genius and put his school of hard knocks experience into this book so that any of us can apply these same principles to grow and thrive.

Dr. Mark T. Wade

Founder, Virtual Summits Software

Reading You Are the Brand by Mike Kim is like taking a deep breath of reality. The content is fresh, exciting, and empowers you to build your personal brand. As someone who works with many small businesses and personal brands, I can say without a doubt that this is the no B.S. book we have been waiting for.

Lauren V. Davis

CEO, Lauren Davis Creative Cofounder, #SocialROCKConf

You Are the Brand is long overdue! Ive used Mikes strategies to help countless nonprofit leaders and their organizations connect with their donors using stories that convey authenticity, warmth, and clarity. This book couldnt have come at a better time.

Mary Valloni

Cofounder, Fully Funded Academy

Every speaker, coach, consultant, or trainer should do more than read You Are the Brandthey should study it. This is THE system for building a profitable personal brand business. The bonus? Mikes style is practical, simple, and funny.

Daniela Nica

Founder, The MentorMind Community

We can see it now: a highlighted, Post-It laden, dog-eared copy of You Are the Brand in the hands of every budding entrepreneur seeking to build a personal brand. Mike Kim has written a brilliant, simple to understand, and easy to implement guidebook for creating lasting success. Get your copy and start highlighting!

Kay Salerno & Shila Morris

Sister Entrepreneurs Co-owners, Squeeze In Restaurant Group

Mikes proven framework is forged from experience and expertise in the field with real people and real businesses. You Are the Brand is a guidebook that offers hope without hype. Shave decades off your branding journey by reading and applying this masterpiece.

Kary Oberbrunner

Bestselling author of Elixir Project and Unhackable