Jim Joseph - The Personal Experience Effect: Big Brand Theory Applied to Personal Life
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If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the author shows us how to market ourselves for new careers or take ourselves in new directions, always thinking of our personal brand. With inspiring examples and attention to detail, this very readable and engaging book shows you how to win support to define, build, and nurture your personal brand so that you can Be Who You Want To Be.
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Some early praise for Jim Josephs new book, The Personal Experience Effect:
Brand experience guru Jim Joseph adds a fifth element to the classic four Ps of marketing: personality. Among the most successful brands are those indelibly tied to the personality behind it. If youre an entrepreneur, or building your personal brand for any reason, read this book and learn how to develop one of the most important essentials to everlasting brand success: the personal experience.
Melanie Notkin, Founder and Creator of Savvy Auntie
Fasten your seat belts! Jim Josephs The Personal Experience Effect is a road map to navigating your personal brand, at your own speed, focusing on all aspects of your life. It is a game changer!
Sandi McKenna, Co-Host of MidLife Road Trip
I had never thought of myself as a brand until I met Jim Joseph on Twitter. His advice on branding has helped me take Family Foodie from blog to business. Thinking of yourself as a brand will not only change the way you do business, it will change your future.
Isabel Laessig, Blogger at FamilyFoodie.com and Founder of the Sunday Supper Movement
Its exciting to see Jim Joseph extend his Experience Effect strategies to personal branding. Individuals create experiences, yet the idea of personal branding can be elusive for people. By using examples of well-known individuals, Jim offers concrete ways readers can learn from and adapt what celebrities have done to strengthen the integral experiences they create with their own personal brands.
Mike Brown, The Brainzooming Group
Big Brand Theory Applied to Personal Life
By Jim Joseph
Author of the award-winning
The Experience Effect and
The Experience Effect
for Small Business
http://JimJosephExp.com
@JimJosephExp
20660 Stevens Creek Blvd., Suite 210
Cupertino, CA 95014
Copyright 2013 by Jim Joseph
All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means electronic, mechanical, photocopying, recording, or otherwise without written permission from the publisher.
Published by Happy About
20660 Stevens Creek Blvd., Suite 210, Cupertino, CA 95014
http://happyabout.com
First Printing: August 2013
Hardcover ISBN: 978-1-60005-241-5 (1-60005-241-X)
eBook ISBN: 978-1-60005-242-2 (1-60005-242-8)
Place of Publication: Silicon Valley, California, USA
Hardcover Library of Congress Number: 2013936818
Trademarks
All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Neither THiNKaha, (the parent company of Happy About) nor any of its imprints, can attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark.
Warning and Disclaimer
Every effort has been made to make this book as complete and as accurate as possible. The information provided is on an as is basis. The author(s), publisher, and their agents assume no responsibility for errors or omissions. Nor do they assume liability or responsibility to any person or entity with respect to any loss or damages arising from the use of information contained herein.
Dedication
With love and appreciation to the best part of my brand: Christopher, Alicia, JP, and Sophie
Acknowledgments
Id like to thank all the people in my life who have made up my personal brand. If surrounding yourself with all the right people is a key ingredient for your life, then I have done something right.
My family and friends: my daily motivation to keep up this crazy pace. I cant thank you enough for everything you do for me.
ESM High School: my childhood friends taught me what love and support is at the beginning of it all. Its wonderful to stay connected in social media.
Cornell and The Pikes: four of the most happiest years of my life, and the institutions that shaped who I am today.
Johnson & Johnson: my first foray into brand management proved my love of marketing with mentorship I was so fortunate to receive and still use every day.
CPPartners: my entrepreneur streak with a team that couldnt be beat brought in amazing results.
Colleagues through the years: a constant stream of support and guidance that consistently makes a difference each and every time.
My team at Cohn & Wolfe: incredible intelligence, creativity, and commitment that never cease to amaze.
My editor at Entrepreneur: thank you for helping to continually hone my storytelling skills.
My friends at Happy About: I so appreciate the continual vote of confidence and help getting this all done.
http://JimJosephExp.com
By Robert Verdi, Famed Lifestyle Expert
I remember the very first time I met Jim Joseph.
At the time, he was the president of a prestigious public relations agency whose roster of clients included some of the most important beauty and fashion brands in the country. I was already nervous when I arrived at his office, and then his assistant brought me into a large, intimidating conference room where I awaited his arrival. Jim entered the room with his shoulder-length salt and pepper hair and a very colorful Paul Smith shirt, topped off with an ear-to-ear smile. I was pleasantly surprised and was immediately put at ease.
Not only had Jim entered the room, but his brand did as well. I was expecting the president of a leading PR firm to be wearing a traditional dark suit. I also anticipated that when he arrived, his personality would match his dark suit and he would be very buttoned-up and all about business. What I got was the exact opposite.
The Jim Joseph brand is forward thinking and modern. He was down-to-earth and friendlyhe told me that he was a big fan of mine and that he always wanted to meet me. Without hesitation, Jim told me that his fabulously fashionable shirt of choice that day was inspired by our upcoming meeting, and he asked me if I approved of the choice. All of this was very disarming.
I later learned that Jim has the same demeanor with everyone he meets, and he has a closet filled with fabulous shirtsthey are his signature and a part of his brand. I believed that Jim had gone above and beyond just for me, yet he didnt even know me.
There you have it, some of the core qualities of the Jim Joseph brand: original, friendly, and personalizedjust for you.
Those qualities are some of the ingredients that have helped shape Jims brilliance and success as a leading marketer. If you meet with him, you will want to work with him. He knows that and he has built a tremendous reputation (and personal brand) around the ability he has to create that feeling. Since that day, Ive worked on many projects with Jim and he has become one of my mentors, offering me great advice and counsel as I continue to build my Robert Verdi brand.
There is no better person than Jim Joseph to guide you on your personal mission to begin building a career, or even reinventing yourself by thinking about yourself as a brand. Jims experience in helping develop and market brands big and small is unparalleled.
While the idea of packaging your ideas and becoming a brand may seem challenging, with Jim as your guide you will be amazed as you unfold your ideas reading this book. You will create your brand identity and it will become a manual to your life, helping you redefine how you approach everyday challenges. Whether looking for a job or looking for love, your personal brand and your understanding of what that brand means are tools for success in all aspects of your life.
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