Thomas Koulopoulos - Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century

Advance Praise for Revealing the Invisible

A deep dive into the implications of AIoffers a clear and positive perspective of what the future will look like as we transition from the Industrial Age.

New York Times Bestselling Author Jim Champy

An invaluable perspective on the promise and the challenge of a future driven by intelligent machines.

Dan Hoeyer, CEO Leaders Excellence Harvard Square

Revealing the Invisible is a smart and entertaining look into an important shift in our economy and society: our behavior is getting digitized, which means that everything we buy and use can be personalized based on knowledge of what we do. Thomas Koulopoulos guides the reader through the surprising repercussions of this move from an economy of mass production to one where the consumer is surrounded by objects and services that are getting a lot smarter and adapting themselves to the individual.

Chris Nicholson, CEO Skymind

Through a curious yet simple review of socioeconomic and technological (among others) trends of the last couple of centuries, and their effect on our lives, Revealing the Invisible challenges the reader to imagine and predict what the next chain of events could be. By being well-researched, thorough, but also ambitious and bold, Revealing the Invisible takes you on a journey that, while its destination may be proven wrong in 100 years, is robust, easy to follow, thought-provoking, and eye-opening.

Paris Anatolitis, Head of Gaming GVC London

Revealing the Invisible is a brilliant analysis of the current paradigm shift in business and society when it comes to making use of behavioural data. The authors demonstrate with hard evidence the rise of the value of behavioural data as the new oil. The authors think beyond the current state of affairs and extrapolate current trends into the future when it comes to the convergence of human and machine behaviour. A must read, not just for every data and analytics expert but for every future-facing business executive who wants to stay on the forefront of the current data revolution.

Thomas Hirschmann,
CEO | Founder at Braingraph

Actionable insights for those who both wonder about and want to skate where puck is going to be in regards to the imminent technological and automation disruption of the global economic and social status quo.

Apostolos Papadopoulos, Harvard Medical School

Forward leaning, pragmatic and bravely optimistic, Revealing the Invisible opens our minds. A thinking dynamite that reveals and deconstructs the fact that understanding behavior is the killer app of the 21st century. Kudos to Thomas and George for their bold look on a topic that troubles us a lot, when we need it most. An invaluable eye-opener.

Christos Charpantidis, Philip Morris International, Managing Director

Revealing the Invisible is going to fill the deep gap of a modern, relevant, and mind-blowing analysis on this critical area. It uncovers the shadowy sides of the Invisible via the angle of view and the scientific tools of the 21st century.

Stathis Haikalis, Chairman Edelman Greece

Not since Thomas Friedmans The World is Flat has an author so skillfully described the challenges and opportunities of 21st century technology.

Barry P. Chaiken, MD, MPH, CEO DocsNetwork, Ltd.

Tom Koulopoulos has done it again: transformed big complex ideas and big data into a book that is accessible, enlightening, and thoughtful. Revealing the Invisible covers essential ground for those grappling with the impacts of technology on our work and livesin other words, all of us.

Christine Bader, Author, The Evolution of a Corporate Idealist: When Girl Meets Oil

Invisible innovations are already changing how we liveultimately will it be for better or for worse? Koulopoulos takes a deep look behind the curtain of what is shaping our future world and envisions what the next era may look like (spoiler alert: no flying cars). If you wonder how far off the world portrayed by Minority Report , Her and Black Mirror really is, then this book is a must read.

Bridget Fahrland, SVP, Client Strategy, FLUID

Self-driving cars. Precision medicine. Every moment and movement of your day recorded and analyzed. Orwellian dystopia or a Shakespearean brave new world? Thomas Koulopoulos and George Achillias dissect the present and envision the future. A most enticing read!

Vasileios Arsenios Lioutas, Associate professor Harvard medical school, Neurologist Beth Israel Hospital

Revealing the Invisible provides a brilliant thought avenue which everyone who is using any online medium should explore: the idea that data is now a commodity which will help power the AI uber machines of the future. Whoever understands the value and implications holds the key to some of the most important shifts to change the years to come; this book can help you get there.

Alexandra Spiliotopoulou , Digital Strategy Lead at Merkle Periscopix

As a marketer, I love to people watch. Passively watching strangers do their shopping, dating, eating, and talking. This has always been part of my marketing training. Physical observational research is set to become outdated though. Thomas Koulopoulos and George Achillias startlingly explain how our [invisible] behaviors will become the most valuable commodity in the 21st century, so we wont physically observe it. A must read for all marketers and people watchers.

Darren Oddie, Strategy Director Wipro Digital

As we enter a new era, we are being told that our data/attention/time is the new currency. But it all comes down to our behavior. Learning how to behave is learning how to navigate. But first, we need to see the invisible spectrum, where the future is being shapeda combination of Platos cave and Elon Musks R&D labs. Thats where this book comes handy.

Maria Kokidou, Content & Innovation Strategist at Foundation

A highly probable future. Visible or not.

Filippos Zakopoulos, Partner at Foundation

Humans have always craved for crystal balls, the holy grail of insights into future selves and the future world. Yet now, we seem to be closer than ever. Will big brother be watching us all the time? Will he be able to control us more than before? Will he be able to protect us better? And if machines ever match human intelligence, will we be able to control them? Koulopoulos and Achillias deliver excellent cognitive gymnastics for those who seek answers to create their own version of the truth.

Piotr Chmielewski, Director of Business Development at ADB

In the same engaging manner with which he speaks, Tom provides a compelling view of what will actually matter in the future. Revealing the Invisible is the book you need: a well-researched, fact-based, understandable guide to how our behaviors are the key to unlocking the future potential in both our lives and in the workplace.

Robby Riggs, Author Counter Mentor Leadership: How to Unlock the Potential of the 4-Generation Workplace

The abundance of trails that we leave behind every day is reshaping the ways we interact with our digital environment and the way it interacts with us. Big data, AI, behavioral economics, are everywhere. And there is more to come. Revealing the Invisible is trying to put all these things into context. A long overdue attempt to reshape perceptions and understanding of technology that will change everything we knew so far about human behavior. A definite must for everyone working in business, marketing, finance, pretty much anyone trying to figure out how the 4th industrial revolution is being implemented.

Stavros Kontaksis, CEO Giraffes in the Kitchen

Koulopoulos and Achillias new book is a tour-de-force on the next stage of the Human-Machine relationships and what it means for the social and economic enterprise. Like a pro-boxer, the book delivers punch after punch, anecdote after anecdote, fact after fact until you plead submission and accept what you already knew but werent sure how to articulate. The invisible impact of AI and autonomous devices cannot be overstated. If even just one CEO reads this book and fundamentally pivots his business model, nay, changes the business to a new industry, this book will have achieved what it set out to do. Wake you up.