William Ammerman - The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

PRAISE FOR THE INVISIBLE BRAND

Insightful, illuminating, and packed with examples that make you think. Ammerman has brought together many different lines of thinking about the impact of algorithms and AI on society, politics, and the marketplace. His perspective of psychotechnology offers a clarifying lens for understanding what smart technologies will mean for our lives and our futures.

J. Walker Smith, PhD
Chief Knowledge Officer, Brand & Marketing Kantar Consulting

The central business challenge of the twenty-first century is finding ways to nimbly adapt as digital technologies like AI rapidly transform the competitive landscape. The Invisible Brand smartly analyzes the issue and helps readers understand the implications; this book is essential reading for savvy marketers and leaders who hope to succeed in todays marketplace.

Doug Conant
founder and CEO, ConantLeadership former CEO, Campbell Soup Company

The Invisible Brand provides a thought-provoking and at times unsettling look at how artificial intelligence and psychotechnology are already at work in our lives. It will change the way you see our interconnected world.

Chuck Swoboda
former Chairman and CEO of Cree, Inc. and leader of the LED Lighting Revolution

Its an intriguing, enlightening, and a bit discomforting pull-back-the-curtain look at how a powerful new marketing industry is being built on massive amounts of personal data. The Invisible Brand is a brilliant assessment of our subtle surrender of privacy, one click at a time, and how it spurs us to laugh, cry, vote, donate, and especially buy, buy, buy.

Gordon Borrell
CEO of Borrell Associates

Demystifying the impact of AI in the world of marketing is where the story begins. Highly relevant examples linked to the life of a marketerdata driven and technology enabled. The story then takes you down a wonderful path of discovery. Learning about the role of the Invisible Brand through the innovations and data that both exist today and are yet to come. The future of marketing and AI appropriately described as both awesome and terrifying.

Adele Sweetwood
Vice President of Experience Marketing at Splunk former SVP of Global Marketing at SAS author, The Analytical Marketer

Artificial intelligence is one of the major technological developments that will shape the marketplace in this century. Yet, we are only just understanding its impact. In this eminently readable book, filled with many vivid and practical examples, Ammerman lifts the veil on AI. A must-read for managers and policy makers.

Jan-Benedict Steenkamp
Knox Massey Distinguished Professor of Marketing, UNC Chapel Hill, and author of Global Brand Strategy

Copyright 2019 by William Ammerman. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-1-26-044126-0
MHID: 1-26-044126-1

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