Ben Griffith - Marketing Automation with Eloqua
Here you can read online Ben Griffith - Marketing Automation with Eloqua full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 2013, publisher: Packt Publishing, genre: Home and family. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:
Romance novel
Science fiction
Adventure
Detective
Science
History
Home and family
Prose
Art
Politics
Computer
Non-fiction
Religion
Business
Children
Humor
Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.
- Book:Marketing Automation with Eloqua
- Author:
- Publisher:Packt Publishing
- Genre:
- Year:2013
- Rating:5 / 5
- Favourites:Add to favourites
- Your mark:
Marketing Automation with Eloqua: summary, description and annotation
We offer to read an annotation, description, summary or preface (depends on what the author of the book "Marketing Automation with Eloqua" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.
Build a robust campaign from start to finish using Eloqua
Overview
- Learn the intricacies involved in filtering contacts
- Implement and understand gating functionality
- Explore campaign metric reporting
In Detail
Eloqua is a powerful platform that develops automated marketing and demand generation software and services for business-to-business marketers. It provides enough tools to start to centralize marketing operations and build holistic views of demand generation across multiple channels. This, in turn, gives marketers actionable results for their campaigns and the ability to centralize more of this data from one or a few systems. It helps ensure every component of marketing works harder and more efficiently to drive revenue.
This practical guide will help you realize your full potential by demonstrating how your campaign vision can be translated into a digital campaign in Eloqua, and how to measure its success.It will walk you through building a practical campaign, and explains the powerful features of Eloqua on this journey. Youll also learn how to utilize these features in your campaign along with various tools that will enhance its marketing value.
This concise, yet focused guide looks at the Eloqua platform and breaks down the powerful tools that can be used to build automated digital campaigns for the modern marketer.
You will learn to build e-mails with personalized and reusable content.Youll learn how to build and manage your database, efficiently execute marketing campaigns, score and route leads to sales. Youll also learn how-to measure marketings impact on your business. Gating of your high value marketing content will be explored, implemented using native features of Eloqua landing pages and forms. Contact management and segmentation will also be covered in depth.
What you will learn from this book
- Design your first digital campaign for Eloqua
- Build emails, forms and landing pages in your campaigns
- Manage digital assets and their components within Eloqua
- *Utilize Eloquas email editor to create, upload or open and edit an existing email.
- Understand the web lead capture and processing using Eloqua forms
- Learn how to segment contracts
- Learn about the contact centric data model in Eloqua
- Schedule and activate Eloqua campaigns
- Utilize Eloquas landing page editor to create and customize your landing page.
- Analyze the results of your digital campaigns
Approach
This book is a practical guide following a step by step approach to create, edit, customize and upload your marketing campaign using Eloqua.
Who this book is written for
If you are a marketing professional or business analyst who wants to use Eloqua to manage demand generation, lead scoring, e-mail marketing, and build digital marketing campaigns, this book is ideal for you. No previous knowledge of Eloqua is required.
Ben Griffith: author's other books
Who wrote Marketing Automation with Eloqua? Find out the surname, the name of the author of the book and a list of all author's works by series.
Marketing Automation with Eloqua — read online for free the complete book (whole text) full work
Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "Marketing Automation with Eloqua" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.
Font size:
Interval:
Bookmark:
Copyright 2013 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: December 2013
Production Reference: 1111213
Published by Packt Publishing Ltd.
Livery Place
35 Livery Street
Birmingham B3 2PB, UK.
ISBN 978-1-78217-778-4
www.packtpub.com
Cover Image by Abhishek Pandey (<>)
Author
Ben Griffith
Reviewers
Amrita Sekhar
Darwin Witt
Acquisition Editors
Kunal Parikh
Anthony Alberqueque
Nikhil Karkal
Commisioning Editor
Sharvari Tawde
Technical Editors
Krishnaveni Haridas
Iram Malik
Shali Sasidharan
Ankita Thakur
Project Coordinator
Joel Goveya
Proofreader
Clyde Jenkins
Copy Editors
Roshni Banerjee
Janbal Dharmaraj
Mradula Hegde
Dipti Kapadia
Sayanee Mukherjee
Deepa Nambiar
Kirti Pai
Alfida Paiva
Adithi Shetty
Indexer
Monica Ajmera Mehta
Graphics
Yuvraj Mannari
Production Coordinator
Manu Joseph
Cover Work
Manu Joseph
Ben Griffith is an accomplished consultant and developer with expertise in web analytics, sales and marketing automation, and system integrations. His career began at a consulting firm where he was one of the first certified consultants for the Eloqua partner program. He is the founder and president of Salytics (http://www.salytics.com), a hybrid consulting and application development firm. Client services cover a range of platforms including Eloqua, Salesforce, Marketo, and Adobe Marketing Suite. Salytics works with numerous companies designing and implementing global marketing campaigns utilizing the Eloqua platform.
Ben has also authored open source projects to extend Eloqua website tracking and three native Salesforce.com applications that has been publicly released. He holds a dual degree in computer engineering and economics from Queen's University in Kingston, Canada.
I would like to thank my family, in particular Elishka, for supporting me throughout writing this book. I would also like to thank Mike and Amrita for their invaluable contributions.
Amrita Sekhar is an accomplished IT professional with extensive experience in the areas of application development, business process analysis, process re-engineering, quality assurance methodologies, and project management. Her experience spans multiple verticals, including high tech, staffing, finance, and biotechnology.
She specializes in business systems analysis and systems integrations, and works with Marketing, Sales, IT, and other cross-functional organizations on global campaigns and marketing automation strategies using Eloqua and Salesforce.com. She is a certified Eloqua master and a certified Revenue Performance Management specialist. She has contributed towards research for published articles on back-office technologies to support the staffing industry.
She holds an Engineering degree in Computer Science and a Master's degree in Business Information Technology.
I would like to thank Ben for giving me this wonderful opportunity to review this book.
Darwin Witt is a Web Developer and User Experience Consultant based in Seattle, Washington. He has earned a Bachelor's degree in Computer Science from the University of Alabama, and a Master's degree in Human Centered Design and Engineering from the University of Washington. He works on a multitude of projects dealing with medium and large-scale productivity software. His concerns lie in both with understanding the needs of Business Intelligence, and in simplifying and standardizing the process to help make everyone's work a little easier.
You might want to visit www.PacktPub.com for support files and downloads related to your book.
Did you know that Packt offers eBook versions of every book published, with PDF and ePub files available? You can upgrade to the eBook version at > for more details.
At www.PacktPub.com, you can also read a collection of free technical articles, sign up for a range of free newsletters and receive exclusive discounts and offers on Packt books and eBooks.
http://PacktLib.PacktPub.com
Do you need instant solutions to your IT questions? PacktLib is Packt's online digital book library. Here, you can access, read and search across Packt's entire library of books.
- Fully searchable across every book published by Packt
- Copy and paste, print and bookmark content
- On demand and accessible via web browser
If you have an account with Packt at www.PacktPub.com, you can use this to access PacktLib today and view nine entirely free books. Simply use your login credentials for immediate access.
Get notified! Find out when new books are published by following @PacktEnterprise on Twitter, or the Packt Enterprise Facebook page.
This book looks at the Eloqua platform and breaks down the powerful tools that can be used to build automated digital campaigns for the modern marketer.
You will learn to build e-mails with personalized and reusable content. Gating of your high-value marketing content will be explored and implemented using the native features of Eloqua landing pages and forms. Contact management and segmentation will be covered in depth. If you want to learn how to take advantage of Eloqua, this book is for you.
Marketing Automation with Eloqua will help you realize your potential by demonstrating how your campaign vision can be translated into a digital campaign in Eloqua and how to measure its success.
, Creating Your First Campaign , walks through setting up a basic digital campaign in Eloqua to send an e-mail. The user interface is introduced, and many of the common tools used in Eloqua are touched upon.
, Eloqua Campaigns , reviews common-use cases involving Eloqua campaigns and discusses best practices to consider when designing your campaigns.
Font size:
Interval:
Bookmark:
Similar books «Marketing Automation with Eloqua»
Look at similar books to Marketing Automation with Eloqua. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.
Discussion, reviews of the book Marketing Automation with Eloqua and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.