Will Eagle - Youtube Marketing for Dummies

YouTube Marketing For Dummies

Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright 2019 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2018968030

ISBN 978-1-119-54134-9 (pbk); ISBN 978-1-119-54135-6 (ePDF); ISBN 978-1-119-54136-3 (epub)

1. Chapter 6
2. Chapter 8

1. Chapter 2
2. Chapter 3
3. Chapter 4
4. Chapter 5
5. Chapter 6
6. Chapter 7
7. Chapter 8
8. Chapter 9
9. Chapter 10
10. Chapter 11
11. Chapter 12
12. Chapter 13
13. Chapter 14
14. Chapter 15
15. Chapter 16
16. Chapter 17

YouTube is one of the most versatile and exciting marketing platforms available today. This book is your guide to putting YouTube to work for you so that you can grow your business, tell the world about your brand, generate leads to sell more products or services, and reach new audiences who want to hear from you.

Chances are, youve already tried traditional marketing approaches, such as print, radio, TV advertising, or digital marketing. Maybe youve run some ads on Facebook or even set up a paid search campaign with Google. YouTube is often one of the last digital channels that marketers tackle. Why? Well, making video seems hard, and YouTube is pretty vast, so where do you start?

With this book, of course! This book demystifies the idea that YouTube is more challenging as a marketing platform and provides you with all the answers to your questions.

One thing is certain: YouTube is an indispensable part of the marketing mix. Its the worlds largest video platform, has 400 hours of content uploaded every minute, and more than 1 billion visitors every month. Youre a marketer, and the people you want to reach are on YouTube.

Even though YouTube offers one of the most sophisticated advertising platforms in the world, this book is a simple explanation of the key concepts, principles, and approaches to using YouTube to your advantage. This book isnt meant to be read from cover to cover (although you can if you want!) but instead used as a reference that you can dip in and out of, depending on what you need to achieve.

Ive written this book for all types of marketers, from the marketer who works in the marketing department at a Fortune 500 company, to the independent business owner who wears every hat, to the student of marketing just getting familiar with the landscape.

To help you navigate this book and absorb the key concepts, I did follow a few conventions:

• If I provide an example of how to say something, I use italics to indicate a placeholder, as in your company name, which means that you need to replace the italics with your own information.
• I also use italics for terms that are being defined.
• I also use italics for phrases you need to search for on Google.
• Web addresses appear in monofont . If youre reading a digital version of this book on a device connected to the Internet, you can click the live link to visit a website, like this: www.youtube.com

YouTube is improving the platform every day, and so things may change, but dont worry: The principles stay the same, even if a button has moved. This book is as much about the theory and practical principles behind how to use YouTube successfully as it is about providing a step-by-step guide to navigate YouTubes tools and features.

Ive made a few assumptions about you as Ive written this book:

• Youre a marketer who has specific goals you need to achieve. Perhaps you need to sell more of your products, encourage more signups to a service you offer, to get more people to visit your bricks and mortar store, or want to let more people know about your brand.
• Youve tried other marketing techniques. Some of these techniques have worked well, while others havent performed how youd hoped. Youre now considering YouTube to see what it can do for your marketing needs.