BRIAN G. JOHNSON
Copyright 2017 Brian G. Johnson
All rights reserved.
Acknowledgements
First and foremost, thanks to my amazing wife, Amanda. I love you and our life together. Weve got it pretty darn good if I do say so myself! Thanks to Joel Comm and Colin Theriot for dropping hints that resulted in me digging deep into this thing called YouTube.
Thanks to Kevin Knebl for spreading kindness, something I believe this world could use a bit more of. Thanks to Tim Schmoyer for not just sharing solid information on YouTube, but providing detailed information that greatly impacted this book. Thanks to my buddy and YouTuber extraordinaire, Nick Nimmin. Thanks to Owen Hemsath for coining the phrase Win the Click and for being an inspiration to so many. Thanks to Dan Brock, The Deadbeat Super Affiliate, for reaching out about doing a video collaboration. Watching you fly on YouTube has been very cool, my friend.
For those who have come before me and shared the YouTube and video how-to goodness, thank you. This includes Sean Cannell, Herman Drost, Lon Naylor, Lou Bortone, Amy Schmittauer, and Sunny Stay in Your Lane Lenarduzzi.
To Roberto Blake, David Walsh, Derral Eves, and Steve Dotto, thanks for setting the bar so high for the rest of us.
Matthew Gielen, thanks for providing your thoughts and insights on YouTube SEO. Matt Clark, you sir, have the creative chops of the graphic gods, and I love what we hav come up with together. Jamus McKenna, thanks for keeping me in your thoughts. If it was not for you, I would not have appeared on James Schramkos super fancy podcast and website!
To Felicia Slattery and Anthony Prichard, youre both amazing role models and I dig your hustle. Well done! Lastly, this acknowledgment section would not be complete without mentioning some of the amazing people who make the Tube Ritual Facebook Group what it is.
A big B-to-the-G thank you to: Tim Knox, Steve Gamlin, Cricket Wilson Harris, Brandon Nankivell, Dale L. Roberts, Andy Simpson, Naomi Skarzinski, Gene Pimentel, Jessica Miller Stapleton, Benali Amine, Bertram Health Sr., Ben Shaffer, Peter Nez, Rex Harris, Gord Isman, Tracy Malone, Patel King, Michael Akers, Kurt Melvin, Shane Vozar, Paul Irvine, and all the members of the Tube Ritual Facebook Group.
Foreword
So, youre here to start a YouTube channel, but why YouTube? YouTube has transformed the way we access information online. Its the second most popular search engine in the world, behind Google only. It provides a place for literally anybody to spread their word, whatever that may be.
It doesnt matter what type of channel you want to create, there are specific fundamentals to the platform that you must understand and utilize.
Whether youre a business looking to enhance your customer support and get sales, a musician trying to spread your music to the world, a vlogger wanting to make brand deals, or a gamer with a game plan, you need to establish these fundamentals if you want to reach your goals and see results.
YouTube has literally changed the way we connect as humans: we teach, learn, entertain, play, and cry together on YouTube. In todays world, we can make these connections by sitting in front of a screen watching somebody across the globe do something that we want to watch and keeps us coming back for more.
So, what about content creators who are on the platform making great videos, but getting almost zero exposure? They are probably missing key elements in their content that are essential for success. Most people dont do the research or put in the time to understand how to achieve success with their YouTube content. They are simply doing it all wrong.
So, how do you do it? In this book, you can find some of the elements you need for YouTube successhow you get those views, expand your reach, and reach your goals.
Dive right in and soak up all the information you need to grow a successful YouTube presence. Once these YouTube seeds have been planted, just go for it; dont wait any longer to start creating content. Go all in, and find the joy in YouTube.
Derral Eves
Certified YouTube Audience Growth Expert
Introduction
In July 2016, it started to get just a little bit easier. That happened around the 1,500-subscriber mark. It was around this time that I noticed the videos I had been uploading to YouTube were starting to receive comments. People were watching and engaging.
But, let me back up. A few months earlier in March, I had begun a one-year YouTube experiment. The goal being to see how many active YouTube subscribers I could generate within twelve months of launching a brand-new channel.
Around this same time, I also noticed that my newly uploaded videos were being watched by the same people. People who had commented on past videos were commenting again and again. It was working and I thought those commenters must be my subscribers. Awesome, I had a group (a small group but a group nonetheless) of active subscribers: the very thing that the YouTube algorithm rewards.
Statistically, as subscribers view a video, Watch Time metrics improve. The very thing that greatly impacts the placement of a video in both YouTube search and suggested videos. Well cover both subjects moving forward and more. This is what was happening to my channel around the 3,500-subscriber mark. This resulted in my videos showing up higher in the search results and being recommended as suggested videos. The number of views my videos were getting and the subscriber growth of the channel went through the roof. Considering my channel was just a few months old these results were outstanding. It was around this time that I realized that I had achieved a new level of growth that could be described as organic ; this is something that most YouTubers never achieve. Not because theyre not talented or skilled. But rather, because they didnt take the time to create an overall channel, playlist and video strategy that acknowledges both viewers as well as the YouTube algorithm.
This book addresses this issue by laying out a battle plan that considers both viewers and the YouTube algorithm.
Weeks later, in October, my channel reached the 4,000-subscriber mark as I headed to Breckenridge, Colorado for a one week getaway with my wife. This was to be a working vacation, and my goal was to write a handy little report based on my successful YouTube channel launch and growth to that point.
As our getaway came to an end, I found that my little report had blossomed to 10,000 words -- way too many words for a report, but not enough words for a decent-size book.
I pondered my options, then decided to go forward rather than backward. I decided to take a break from producing and posting videos and spent the entire month of October turning those 10,000 words into a full-blown book.
What youre reading now is the result of that month I spent writing. I called it my October Book , you dig? I also took a break in October from updating my YouTube channel with fresh content to illustrate the point that once you reach the aforementioned plateau, YouTube offers momentum and synergy that no other platform can match.
In other words, once you achieve channel authority , that is your channel and videos keep viewers watching and coming back for more. YouTube promotes those videos so you get more views and experience subscriber growth seemingly on autopilot.
Great videos can also be evergreen (long-lasting). If you publish a great video on a highly-searched-for topic, it can rank on YouTube for years and years.