Paul Colligan - YouTube Strategies 2014: Making And Marketing Online Video

I create commercial content that pays bills. I am what many call an information marketer.

Often, I am the provider (and/or business owner) of the products and/or services and I recommend. Being in this business provides me such a wonderful opportunity. Its part of how I pay those bills.

Occasionally, I am compensated by the products and services I recommend. It is sometimes direct it is sometimes indirect but it is there.

If this offends you, no problems, this isnt content for you. Return this book. We can still be friends.

At all times, I only recommend products I use or would tell my Mom to use. You have my promise there.

Paul Colligan helps others leverage technology to improve themselves and broaden their audience with reduced stress and no dramas. He does this with a lifestyle and business designed to answer the challenges and opportunities of this new economy. If you are looking for titles: Husband, Father, Director of Content Marketing for InstantCustomer.com and CEO of Colligan.com. He lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food, and travel.

Paul believes in building systems and products that work for the user not vice versa. With that focus, he has played a key role in the launch of dozens of successful Web and Internet products that have seen tens of millions of visitors and dollars in revenue. Previous projects have included work with Traffic Geyser, Rubicon International, Piranha Marketing, Microsoft, and Pearson Education. In addition, he's helped dozens of authors launch their books to top ten at Amazon and has been the secret weapon behind millions of video views at YouTube. Topics of passion include (but are not limited to): new media content creation, product development, lifestyle design, and community building.

Pauls take on the Internet can be seen/heard/read in Web Shows which include eMarketingVids, books which include the Kindle Bestsellers Cross Channel Social Media Marketing" and "YouTube Strategies" and publications online and off as varied as the Huffington Post. He is a popular speaker on Internet technology topics and frequently speaks online, on the air, and before audiences about his passions. He has presented at events around the world that which include BlogWorld and New Media Expo, The European Business Podcasting Summit, Google Tech Talks, Mac World, Social Media Success Summit, and Microsoft Tech-Ed.

If you are interested in his latest projects and/or thoughts on the industry that has been so good to him, there is plenty more to do, read, watch, and ponder at www.PaulColligan.com.

Successful people ask better questions, and as a result, they get better answers.Tony Robbins

When the original version of YouTube Strategies went to #1 at Amazon, and continued to sell impressive numbers (and) to great reviews, I knew this book had her part in the marketplace and dialog. To my past readers and supporters, I cant thank you enough.

And the proof is obvious for the need for this kind of content. We went #1, in all of Amazon, for marketing (Kindle or Print), on the first day of release of this book (yes, this is an updated edition, youll see were at Version 1.1 below).

Why the update for 2014? Were seeing a rapid maturation at YouTube in areas that should be part of any YouTube Strategy - at any level. Some of these elements werent in the first book. They are in this one. In my history of producing Internet training (Ive been online since before there was the Web), Ive prided myself on creating content that lasted. Last year I made 4 different videos in the studio that I had to delete before I could publish them because of the changes being made a YouTube.

Live Video isnt the only new thing for YouTube. From a fully integrated Social Engine (across Google Plus and the other social networks) to Premium (paid) content options, YouTubes reach, and your potential impact with it, grows every day. YouTube keeps getting bigger and bigger - and her reach and impact continue to grow at an extremely impressive rate.

At the time of writing, YouTube reports seeing 100 hours of video uploaded to their site every single minute. Im sure by the time this book goes to press, the number will go up. Note: this doesnt include Live video on YouTube - another fast growing segment of what were watching online.Getting impact from your videos at YouTube is a much math problem as it is anything else. We address some of those issues here.

So, with that, I (re)release this book updated for 2014. At its core are the top 21 questions I get asked about YouTube (as well as a few that people should be asking). I am still asked these questions on a regular basis and I am still convinced that YouTube Strategies begin with a clear understanding of how YOU need to answer these questions in your own YouTube efforts. At the end of each answer is an even shorter summary and a few action items. Put them to good use - and TAKE ACTION.

After those 21 questions and answers, I offer some additional thoughts about whats next at YouTube and offer a few additional chapters on the topics of automated tools for YouTube and how to produce the best possible looking videos - no matter what your budget may be.

This Is Not A Book About The Tech Of YouTube!

My goal is to teach you with YouTube that a Ready, Aim, Fire approach is the best. Ive seen too many fire first, and the results are never good.

This is a book of YouTube Strategies - how to think about YouTube, how to understand what you are getting yourself into, how to, for lack of a better explanation have the strategies, start right. Understand what you are doing first, before you take on the tech.

This book is the Ready and Aim part. If you were looking for Fire, no worries, we can still be friends - go ahead and return the book - Ill be o.k.

This Is Not A Book Of Only My Content

I have a couple of bonus chapters that include some content from some others in this space that I respect tremendously.

I Will Continue To Update The Book To Whatever Changes YouTube Makes This Year

Below I have directions for registering your version of this book. If you bought a digital version, Ill make sure you are updated electronically as I update the book. If you bought a paper edition, Ill make sure you are updated digitally to any changes that come through - for the entire year.

The screens might change. The interface might get gussied up, but the stuff here, wont change.

Fair enough?

If youd like to register your book so I can keep you up to date when we make changes (and, with YouTube, you know it will be often), take a look at

http://www.YouTubeStrategiesBook.com

The registration process is explained there. Its obviously not required, but the only way I can keep you up to date.

Thoughts / comments? Id love to hear them:

http://PaulColligan.com/YouTube

http://PaulColligan.com/GooglePlus

http://PaulColligan.com/Amazon

http://PaulColligan.com/Twitter

http://PaulColligan.com/Facebook

http://YouTubeStrategiesBook.com

Paul Colligan

Portland, Oregon

YouTube Strategies 2014 Version 1.1

Just a few years back, going live on the Internet with video was a very expensive proposition. Yes, it was amazing that you could reach the whole world without the assist (or geographical requirements) of an (expensive) transmitter, but it certainly wasnt within reach of the average Joe or Jane. Ive been part of several live broadcasts that generated considerable profit and wouldnt have changed a thing, but also sent checks to some technology partners in the 5-figures for the honor of just a few hours live.