Colligan - YouTube Strategies 2015 How To Make And Market YouTube Videos That Bring Hungry Online Buyers Straight To Your Products And Services

I create commercial content that pays bills. I am, what many would call, an information marketer.

Often, I am the provider (and/or business owner) of the products and/or services that I recommend. Being in this business provides me with such a wonderful opportunity; its part of how I pay those bills.

Occasionally, I am compensated by the products and services I recommend. It is sometimes direct; it is sometimes indirect; but it is there.

If this offends you, no problem; this isnt content for you. Return this book. We can still be friends.

At all times, I only recommend products I use or would tell my Mom to use. You have my promise there.

Paul Colligan helps others leverage technology to expand their reach (and revenue) with reduced stress and no drama. He does this with a lifestyle and business designed to answer the challenges and opportunities of todays ever-changing information economy. If you are looking for titles, he is a husband, father, 7-time best-selling author, podcaster, keynote speaker and CEO of Colligan.com. He lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food and travel.

Paul believes in building systems and products that work for the user not vice versa. With that focus, he has played a key role in the launch of dozens of successful web and internet products that have garnered tens of millions of visitors in traffic and dollars in revenue. Previous projects have included work with The Pulse Network, Traffic Geyser, Rubicon International, Piranha Marketing, Microsoft and Pearson Education. In addition, hes helped dozens of authors launch their books into bestsellers on Amazon, Podcasters to #1 at iTunes, and has been the secret weapon behind millions of video views at YouTube. Topics of passion include (but are not limited to): new media content creation, multicasting, product development, and lifestyle design.

Pauls unique take on the internet can be seen, heard and read on web shows, including The Podcast Report; books, including the Kindle Bestsellers Cross Channel Social Media Marketing, How To Podcast 2015 and YouTube Strategies 2014; as well as several publications, both on and offline, as varied as the Huffington Post and The Net Effect. He is a popular speaker on internet technology topics and frequently speaks online, on the air and before audiences about his passions. He has presented at events around the world that which include BlogWorld and New Media Expo, The European Business Podcasting Summit, Google Tech Talks, MacWorld, Social Media Success Summit, Inbound Marketing Summit, Social Media Marketing World and Microsoft Tech-Ed.

If you are interested in his latest projects and/or thoughts on the industry that has been so good to him, there is plenty more to read, watch, and ponder at www.PaulColligan.com .

About This Book

Making YouTube Video

Publishing YouTube Video

Marketing YouTube Video

Advanced YouTube Strategies

Bonus Content

Successful people ask better questions, and as a result, they get better answers. Tony Robbins

When the previous versions of YouTube Strategies went to #1 and continued to sell impressive numbers and earn great reviews, I knew this book had its place in the marketplace dialog. To my past readers and supporters, I cant thank you enough.

Why the update for 2015? We continue to see a rapid maturation at YouTube in areas that should be part of any YouTube strategy - at any level. Some of these elements werent in the first book - or even in last years edition. They are added in this one.

In my history of producing internet training , Ive taken pride in creating content that lasted. YouTube changes so quickly that I find myself having to delete numerous training videos before I can ever publish them.

This book is partially a way to deal with that frustration. There are the specifics of YouTube, which need videos and screenshots - and there are the Strategies of YouTube, which I examine here. This is, in short, a book of questions and answers - the questions that you should be asking about YouTube and the real answers that will help you put together a strategy for YouTube that makes sense to you and your business. This is meant to be the reference guide you have by your side as you figure out what to do with all of the options and all of the changes as you plan your own, personal, YouTube Strategies.

In many cases, you dont need one chapter to make sense of a previous one. They are as self-contained (and short) as possible - unless otherwise noted. Feel free to skip around.

Although every chapter has been updated in one way or another, there are a several brand new chapters that deal with the new features YouTube has brought our way in the last year. Included in the list is YouTube Cards, paid channels, sponsorship rule changes and the introduction of some new video creation tools.

I also reordered the chapters in this book to to better reflect a strategic approach to YouTube. We start with making videos and then move into publishing them. From there, I offer strategies for marketing the videos and then look at a number of advanced strategies that should be considered by anyone looking to take YouTube seriously.

At the time of writing, YouTube reports seeing 300 hours of video uploaded to their site every single minute (this number is up from 100 hours just last year). Im sure by the time this book goes to press, the number will go up again.

Also according to YouTube (as of April 2015):

• YouTube has more than 1 billion users
• Every day people watch hundreds of millions of hours on YouTube and generate billions of views

• The number of hours people are watching on YouTube each month is up 50% year over year

Source - https://www.youtube.com/yt/press/

So, with these changes, I am re-releasing this book updated for 2015. At its core are the top questions I get asked about YouTube - as well as a few that people should be asking. I am still asked these questions on a regular basis and I am still convinced that any YouTube strategy should begin with a clear understanding of how YOU need to answer these questions in your own YouTube efforts.

I also offer some additional thoughts about whats next at YouTube and offer a few additional chapters on the topics of automated tools for YouTube marketing and video creation and how to produce the best possible looking videos - no matter what your budget may be.

This is not a Book About the Tech of YouTube!

My goal is to teach you that with YouTube, a Ready, Aim, Fire approach is the best. Ive seen too many people Fire first and the results are never good.

This is a book of YouTube strategies - how to think about YouTube, how to understand what you are getting yourself into, and how to use the strategies to start right. Understand what you are doing first, before you take on the tech.

This book is the Ready and Aim part. If you were looking for Fire, no worries, we can still be friends - go ahead and return the book. Ill be okay.

This is not a Book of Only my Content and Ideas

I have a number of bonus chapters in this book that bring a well-rounded examination of all things YouTube. The authors are the best of the best, and its an honor to have them in this book.

I Will Continue to Update the Book to Include Whatever Changes YouTube Makes this Year

Below I have directions for registering your version of this book. The screens might change. The interface might get gussied up. The strategies I cover, however, probably wont change at all.