Also by David Brock
Affiliate Marketing Action Plan
Affiliate Marketing Excellence
Alternative Fuel Secrets
Amazing Images
Bing To Win
YouTube Celebrity
YouTube Celebrity
By DavidBrock
*****
Creating Content, Managing Your Channel and Growing Like Wild Fire
Contents
Why YouTube Stardom is the Perfect Way to Make It Big
How to Find Your Niche?
Advertising on YouTube
Other Ways to Monetize YouTube
Hardware
Software and Materials
W hy YouTube Stardom is the Perfect Way to Make It Big
There are plenty of ways to make money online but none quite like becoming a YouTube celebrity. Making money through YouTube means not only that you have a very stable source of large income without putting in that much work but it also means accomplishing some measure of actual fame. If you make it big on YouTube, then people will recognize you in the street and it can even end up leading to other opportunities for your business. This is how celebrities are made in the digital age, so why not get involved?
Of course this is not what a YouTube celebrity will actually tell you. Theyll say that theyve got it hard that making content for YouTube is harder than it looks and that Google takes most of their commission.
This may be true but at the end of the day, theyre still often making a video a day maximum (often only a video a week!) and theyre still making huge amounts of money for talking on camera about something they love.
But dont get me wrong none of this is to say that becoming a YouTube celebrity is get rich quick scheme. Not by any stretch of the imagination!
In fact, making money on YouTube is not easy at all and there is a definite skill to this and a fair bit of luck involved too. A lot of people work incredibly hard at their YouTube content for years, never to see any real returns on it.
So the question is: how do you go about exploding your content and building an effective business model on YouTube? How can you become the next big YouTube sensation? And what if you dont have a dashing camera smile?
This book is the answer. Here, youre going to learn absolutely everything you need to know to practically guarantee your success on YouTube. Youll learn not only how to build a massive audience in no time at all but also how to make the most of that audience youll see how you can make money from advertisements and from sponsors, youll discover growth hacking tricks to accelerate your progress and youll see how to make an effective YouTube channel without even setting foot in front of the camera! Yourself the very best chance of massive success on the platform. Read on and lets do this!
Chapter 1:
What Will Your Channel Be About?
When creating pretty much any online business whether its an affiliate marketing business, a blog or anything else the first question you will often need to ask yourself is what its going to be about. Or to use the correct internet business parlance: what is your niche?
A niche is a subject matter that will appeal to a specific audience. An example of a niche would be sewing. Sewing is something that appeals largely to older women but also to a lot of younger women these days who are interested in arts and crafts. And of course some men like sewing too lets not stereotype here! Either way, most people are either interested in sewing or they are not thus it has a niche appeal and gives you a specific target audience.
You can go even more niche if you like though and choose crocheting or bird sewing patterns but the more niche you go, the more you narrow your audience.
Another example of a niche is fitness. Now fitness is a much larger niche because it will appeal to a huge proportion of the population. Nearly everyone will want to get fitter at some point in their lives. Its still a very specific subject matter that will talk to a very specific type of person but it is a much broader niche.
When it comes to internet business, the key often boils down to finding the right niche. And this will often mean finding a niche that has a broad appeal while not being overly competitive. The problem with the health and fitness niche is that youre going to be going up against a huge number of other channels. Some big names in this space include the Hodge Twins, Athena-X, Bodybuilding.com, Rob Riches and Eliot Hulls to name just a few. Many of these channels have been around for many years and now have millions of subscribers and huge amounts of money to spend on marketing. That means that if you want to go up against them with a video on how to get abs, you might well struggle to get your video to a position where it will actually be seen and clicked on.
But on the other hand, a YouTube channel about crocheting cat patterns probably wont get looked for very often and will quickly reach its peak, leaving you with nowhere else to go and a big cap on how much you can possibly earn.
How to Find Your Niche?
So how do you find your niche? A good option is to start with the bigger niches and then to focus down and find yourself a smaller sub-niche within the niche.
So to start with, lets look at what the very biggest niches are and what the most lucrative ones are.
In general internet marketing, the biggest niches are:
* Fitness
* Dating
* Self-Help
* Making Money
This is because all of these subject matters are things that have a hugely broad appeal and will appeal to practically everyone. If you have the marketing budget, then you can reach the biggest potential audience this way.
At the same time though, these niches are huge because they have something else going for them value proposition. That is to say, that each of them has something very big and important to offer people an emotional hook that makes people passionate about a channel.
So for example, fitness isnt really just about getting into shape: its about being more confident, sexier, healthier and happier thanks to your training and your diet. People hope that by watching these channels, they can turn their lives around.
The same goes for money and dating. These offer complete lifestyle changes they let people find love or get more sex, they allow them to travel around the world and to wear nice watches. They have a real emotional hook and this means that the products sold in advertising can charge a lot more. People are much more willing to pay for a book that will make them a billion dollars than they are to pay for a book that can teach them how to sew!
But YouTube is a weird place. And when you take a look around YouTube youll find that these regular rules only partly hold true. But theres also actually a lot of other highly successful content here that is just... plain inane to be quite frank!
Some of the biggest topics on YouTube outside of those big internet marketing favorites are:
* Gaming
* Make-up tutorials
* Grooming/Style
* Travel
* Technology
* Fails
* Cats
* DIY
* Comedy
* Lifestyle vlogs
Thats a much more bizarre selection of niches and if you look around youll find thriving sub-cultures celebrating all kinds of other unusual things! There are some very popular YouTube channels for example that show people how to transform new Transformer toys!