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Library of Congress Cataloging-in-Publication Data is available on file.
Cover design by Michael Short
Cover photograph: [TK]
Interior photography: [TK]
ISBN: 978-1-63158-202-8
eISBN: 978-1-63158-207-3
Printed in China
TABLE OF CONTENTS
INTRODUCTION
P eople like you make all different kinds of videos on YouTube. There are cat videos and prank videos. Gaming videos, vlogs, and makeup tutorials. Serious news reports and celebrity gossip. How-to videos, reaction videos, music videos, and probably a hundred other kinds.
This book is going to focus on the simple formula that almost all videos use. With this formula, you can make vlogs, makeup tutorials, news shows, reactions, how-to videos, cooking videos, and so many more types. The formula has just two steps.
Step 1: Pick a topic.
Step 2: Talk about it, demonstrate it, or bring your viewers along with you while you do it.
You can make videos about almost anything!
Yes, most YouTube videos are that simple! Youve probably watched dozens, hundreds, or even thousands of videos in which an enthusiastic YouTuber pops onscreen and says something like this:
Hey guys! Im going to the beach today, and Im taking you along with me.
Hi! Im Emily, and Im going to do a beginner makeup tutorial for you guys. Its a step-by-step of how to get this beautiful cats eye look.
Welcome to News with Nicholas! Im Nicholas, and todays top story is celebrities blowing money on expensive cars they dont need, and making the rest of us feel poor! Especially me, because I dont have a car!
Popular YouTuber Luke Korns announcing his video, I learned to play the guitar in 24 hours.
These YouTubers each picked a topic, then made a video about it. Just two steps.
But before you run off and grab your cell phone to start shooting, you should know there is actually a little more to it than that. Youve probably also seen videos that start with someone awkwardly sitting in a dark room, mostly in shadow so you cant see them, mumbling about some topic that isnt very interesting. So even though that YouTuber had a topic and wanted to make a video about it, they didnt focus on making their video look or sound good, and they didnt pick a topic that anyone would be interested in.
Thats what this book is about. Youll learn how to come up with interesting topics, then shoot and edit your videos so they look good, sound good, and are fun to watch. Youll learn about framing, lighting, cut scenes, intros, outros, metadata, and all the other tricks of the trade that the most popular YouTubers use.
YouTube is a lot of fun. Making good videos is easier than you think.
Lets get started!
PART ONE:
THE BASICS
HOW TO COME UP WITH GREAT VIDEO IDEAS
U nless youre going to walk around shooting video twelve hours a day, you probably wont catch an amazing event on your phone that will go viral on YouTube. Youll need to plan topics for the videos you make.
All popular YouTubers do this. Even unpopular YouTubers do this. Luckily, its not hard! And after youve been picking video topics for a while, you wont even have to think about it.
Start with Things You Love
The easiest videos to make are about topics you already love! So, what are your hobbies? Are you into one particular sport? Gymnastics? Martial arts? Do you really like drawing? Or coming up with short stories? Are you a baker? Do you enjoy makeup? What about math, or programming, or inventing? How about tabletop games?
PRO TIP:
Anything you enjoy doing or thinking about can be a great topic for videos!
Think about what you and your friends talk about most. Is it a band? A video game? School? Dating? Clothes? Homework? Fast food? Bad jokes?
You can make videos out of any of those topics!
General Topics with Many Approaches
Now that youve narrowed it down to a few topics, consider how you might approach each one of them in different ways. Some topics have more options when it comes to your approach. For example, lets say you like soccer and youre going to start a soccer channel. In your videos, you could:
Kids playing soccer.
Talk about your favorite team.
Talk about your favorite players.
Talk about moves youve learned. Demonstrate how to do them.
If you are on a team, have someone shoot a video of you playing and make a highlight reel. (Or a blooper reel!)
Talk about strategies you know, and show pictures of how everyone on the team should be positioned on the field, and why that formation is so effective.
A makeup tutorial from Owiena Tan.
Lets say you like doing makeup, so youre starting a makeup channel. You could make videos about:
your morning makeup routine
your nighttime skincare regimen
product reviews