YouTube Algorithms
Hack the youtube algorithm | pro guide on how to make money online using your youtube channel - build a passive income business with new emerging marketing strategies
By
Leonard Carli MarketingLegacy
Copyright 2019 by Leonard Carli MarketingLegacy - All rights reserved.
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Table of Content
Introduction
If youre new to internet marketing or business in general, I figured it would be a good idea to go over some basic concepts that will help you to understand the big picture of internet marketing.
Most people coming into this industry approaching Internet marketing ultimately the wrong way and dont have the right idea of how these core business concepts are. This lack of knowledge will only lead to more failures and frustration.
I remember before I first started, I thought marketing was all about advertising and selling, which in my mind meant pitching and pushing someone to buy something they may or may not need. A lot of people have that idea, but its the wrong mindset. Let me explain this.
Lets start by talking about the lifeblood of all businesses and the economy money. This word can evoke negative emotions in a lot of people, but its a lack of understanding and our upbringing that created this mindset.
Money is simply energy and the measure of the value that you create, which is determined by what the market currently views as valuable. Its simply just a physical and measurable way to show how much we or someone else values something.
Important: Money is neither good nor bad; it just magnifies more of who we already are.
What Is Value?
This can be subjective, but usually, its a solution to a problem, answer to a question, or something that brings a benefit to someone or something.
In other words, anything that leaves someone or something in a better place than before.
Chapter 1: How To Make A Youtube Channel
Regardless of your purpose for creating a YouTube channel, it doesn't take time to create one. After your channel has been created and approved, you can change its appearance, edit your videos if necessary and perhaps group your videos into different playlists. Whether you are creating your YouTube account for your business or brand, here is a simple 3-step checklist you can follow;
1. Create A Google Account
This is essential provided you didnt have one previously. By default, your YouTube username will be your google username. Hence, when you upload your videos, this username is what everyone else sees. However, you are free to change it once you're on YouTube. If you have a Gmail account, you have a Google account, and you have access to all Google products such as Google Play, Google Maps, and YouTube.
But before you can sign onto YouTube from your Google account, you will be asked to provide your first and last name. This is the name that will be used to identify you on YouTube. Hence, you can either choose between a different name or choose your actual first and last name.
Choose Your Character
The name of your YouTube channel, as you know, is very important. I would say the popular YouTubers are split almost equally between using their real name and a brand name. Now, this really depends on your preference for privacy and what your channel content is going to be about. For example, most vlogging channels tends to use their full name, whereas most gaming channels tend to use a brand or made up name. Be creative.
If your channel is going to be about an idea, concept or a brand channel then youre going to want to use the brand name. Coming up with a brand name is something you should think about long and hard. A few tips that you can mix and match:
Alliteration e.g. Charisma on Command
Wordplay/Rhyming e.g. Pewdiepie
Try a single word e.g. Vsauce, Smosh
That being said, your channel name isnt overly important as long as the content is quality. For example, most cannot even pronounce the channel name Kurzgesagt, however their videos consistently pull millions of views. Pick a name you like and are passionate about, and stick with it.
Once you have filled these required fields, select Create Channel".
2. Customize the appearance of your channel
This is important since the first impression of your channel is extremely important. Of course, the quality of your videos is supreme above all the rest, however the truth its best to cover all your bases.
Some of the basic things you can change are your;
Channel's icon
Channel's art
Channel's description.
When you want to make these changes, go to your channel, and click the edit button next to the items you want to change.
Channel Icon
This can be an interesting photo of yourself, professional, or even taken on an iPhone. The main purpose of this photo is to draw people to click on your channel, so try and make it eye-catching. A scientifically based trick is to include your face in the icon (if appropriate) and pull a face thats related to your YouTube channel (check out Vsauces icon) or just a picture of you smiling.
You can also use your channel name as inspiration for the logo. If youre really stuck, you can even go on the website fiverr.com and get a logo made for as little as $5, and theyre very good quality. You can also get your pictures professionally edited to include your logo on them here. People also opt for drawn versions of themselves, and this can be really good, especially if youre not the most photogenic (like me).
Channel Art
As mentioned previously, you can get a nice banner made for as low as $5 on Fiverr; you can also use a free stock photo from pexels.com or use a wallpaper you like. This is not such an important part of your channel; you can perhaps use this to advertise a book youve released or have a link to your website on there.
