Greg Jarboe - YouTube and video marketing: an hour a day

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Table of Contents

Advance Praise

Jam-packed with wisdom, this book will reward anyone willing to put in the time to become a viral video master.

SETH GODIN, author, Tribes

YouTube and Video Marketing: An Hour A Day is the definitive guidebook for anyone seriousabout online video marketing. A masterpiece! Greg Jarboe sets the gold standard for books onYouTube. His YouTube book should be a part of everyones Internet marketing library.

SHARI THUROW, author of Search Engine Visibility and When Search Meets Web Usability

Whether your budget is zero or tens of thousands of dollars, Greg Jarboe shows you how toget the best bang for your online marketing buck. In his book, YouTube and Video Marketing: An Hour A Day, Greg takes you beyond basic techniques to professional promotion andadvertising strategieseverything you need to market your business on YouTube.

MICHAEL MILLER, author, YouTube for Business

This is a must-read book for any marketer considering adding video to their companys online marketing initiatives. Jarboe has written an easy-to-read book that fuses valuable tactical best-practice information for YouTube marketing with how to strategically and successfully integrate YouTube into the corporate marketing plan.

AMANDA WATLINGTON, Ph.D., APR, Owner, Searching for Profit

Greg Jarboe has reported on online video for Search Engine Watch, spoken about how to optimize for search and engage the community at Search Engine Strategies conferences, taught our YouTube and video marketing workshop, and produced more than 300 videos for SES ConferenceExpos Channel on YouTube. Hes compressed four years of experience into his book, debunked a lot of conventional wisdom, lead marketers on a path to gaining actionable insights, and added new case studies I hadnt read before.

MATT MCGOWAN, VP, Publisher, Incisive Media

Sure youve heard about SEO, but what do you know about YTO? YouTube optimization is a
brand new science, and almost no one knows more about it as Greg Jarboe. The quirky,revolutionary YouTube is nothing like Googleeven if they are part of the same company. Butwith this book, you can now learn how to optimizeand get the most out ofYouTube. TheInternet is going video, YouTube is synonymous with video on the Internet, and now withthis book youve got everything you need to profit from these megatrends. Congratulations toGreg Jarboe for making such a complex topic easy to understand, and actionable as well!

JIM LOUDERBACK, CEO Revision3

With Marketers struggling to keep up with the rapidly emerging tools of the trade, this book is a must read. YouTube and Video Marketing: An Hour A Day breaks down critical marketing components into logical steps and backs it up with great examples of companies that have demonstrated the power of social media. What some continue to call a new form of marketing is quickly becoming the standard. This is not a fad; it is the new reality.

GEORGE WRIGHT, VP Marketing and Sales, Blendtec

Influencing people aint what it used to be. Mediums are different, opportunities are new andnumerous, the faith-based initiatives of yore are increasingly less effective. One vibrant andempowering medium for Marketers to keep it real and create Brand Evangelists is YouTube.Greg has a ton of practical experience, with dirty hands to prove it, and in this book he shareshis wisdom and guidance. I have no doubt youll rethink Video Marketing 20 pages into thiswonderful book!

AVINASH KAUSHIK, author, Web Analytics: An Hour A Day

From the early days of personal computer software to todays white-hot web and social media environment, Greg Jarboe has not only stayed up with modern marketing techniquesin many cases, he has invented them. These pages dont just talk theory; they offer a practical, step-by-step guide on how to get the most out of online video marketing. Dont be surprised if you start wanting to spend more than an hour a day; this is a page-turner that will bring you real results.

MICHAEL KOLOWICH, President and Executive Producer, DigiNovations / North Bridge Productions

What makes YouTube and Video Marketing: An Hour A Day a must-read is Gregs storytelling abilities. After all, it is the millions of stories that are told on YouTube every day by people like you that make it such a powerful marketing medium. If you wont find an hour a day to invest in learning to make it work for you, dont worry your competitors will tell the story of their success.

BRYAN EISENBERG, New York Times best-selling author of Call to Action and Always Be Testing

Master Story Teller, thats how I would describe Greg Jarboe, someone Ive known in theinternet marketing and PR world for several years. Now hes pioneered yet another essentialdigital marketing channel: online video. In YouTube and Video Marketing: An Hour A Day,Greg has assembled a priceless collection of insights, examples and practical tips for companiesthat want, that need, to understand how to use video marketing to grow their business.You cannot afford to miss this story.

LEE ODDEN, CEO TopRank Online Marketing

To my family, friends, and community

Acknowledgments

I could not have written this book without the help and support of many people.

First, I need to thank my wife, Nancy, for putting up with me during the past eight monthsespecially when I was in the Batcave, our nickname for the family room in the basement where I worked on this book evenings and weekends. To make it up, I will watch Seinfeld and Countdown with Keith Olbermann with you for the next eight months. And thanks to my kids, Andrew, Brendan, and Kelsey; you listened to me talk about YouTube and video marketing for 3 percent of your lives. I will listen to you talk about the Boston Red Sox, Massachusetts politics, and overthrowing the patriarchy, as specified by the Equal Time rule. And thanks to Andrews wife, Melanie, for joining our speech and debate team just as I disappeared into the Batcave or headed over to the Sweet Bites Bakery & Caf for the usual.

Next, I need to thank my business partner, Jamie ODonnell, and my colleagues at SEO-PR: Nell Connors, John Mulligan, Byron Gordon, Sergei Fyodorov, Nathan Groom, Jean Sexton, John Zukowski, Chris Halcon, Danya Abt, Adam Macbeth, and Monarch. You helped me keep my day job and watched my back during the swing shift. Im taking all of you to Joes Cable Car Restaurant in San Francisco.

I need to thank SEO-PRs clients for sharing their case studies. This includes Matt McGowan, vice president and publisher for Incisive Medias Interactive Marketing Group, which includes Search Engine Strategies (SES), Search Engine Watch, and ClickZ; Carl Mehlhope, SVP, integrated sales and marketing at STACK Media; Tamir Lipton, senior marketing manager, Meredith; Deni Kasrel, director, Web & publications, Office of University Communications at the University of Pennsylvania; and Al Eccles, SEO manager of Yell. Youve helped me to make Stone Soup.

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