David Booth - Display Advertising: An Hour a Day

The Google Display Network can be an amazing source of new customers if you do it right. However, for years its been misused causing many to have a negative impression of display. Finally, there is a book that concentrates solely on display and tells you how to do it correctly. Display Advertising: An Hour a Day is a must read for anyone serious about expanding their AdWords reach beyond search to finding new sources of revenue in the massive world of display advertising.

Brad Geddes, Author, Advanced Google Adwords & Founder of Certified Knowledge

Display advertising represents an incredible opportunity to do three delightful things: Engage consumers, deliver relevance and impact your bottom-line. In this wonderful book David and Corey provide a blueprint for going from Zero to Awesome!

-Avinash Kaushik, Author: Web Analytics 2.0 & Web Analytics: An Hour A Day (Wiley/Sybex)

Dave and Corey are two of the most respected digital marketing professionals in the industry today serving some of the largest companies around the world. For a fast moving field such as Display Advertising, their new book is adding the much needed clarity on the latest development in this area. Their metrics focused approach offers the critical perspective to how to be successful in Display Advertising.

Phil Mui, Ph.D., EVP, Chief Product & Engineering Officer, Acxiom Corporation

Contrary to popular belief, display advertising is not dead: Its alive and well and will continue its explosive growth in the coming years. Now more than ever before, you as a business owner have more and more choices about where and how to spend your advertising budget. Dave and Corey help you navigate the complex landscape of ad networks and ad formats, and present a logical overview of the tools and techniques you need to effectively use and measure display ads. These are data-driven guys that have put together a roadmap that will help you focus your ad spend on productive display campaigns that can drive your bottom line.

Justin Cutroni, Analytics Advocate, Google

No longer is display advertising a black art. Written by master practitioners, this book breaks down the practical details for mastering your online campaigns. Get it before your competitors do, and put it to work!

Tim Ash, CEO of SiteTuners, chair of Conversion Conference, author of Landing Page Optimization (Wiley/Sybex)

Winning in Paid Search Advertising has become a numbers game and proper ROI is almost impossible to achieve without a data driven attitude. Surprisingly, Display Advertising is, to this day, managed far less diligentlyDave and Corey are here to change that and their book is a great first step toward realizing that robust ROI you should demand from your display campaigns!

Dennis R. Mortensen, author of Data Driven Insights (Wiley) and CEO and Founder of Visual Revenue Inc.

In an increasingly noisy digital marketing environment, competing for consumers attention online is no easy task. Deciding where to allocate your advertising dollars, determining which ad networks deliver the most targeted audiences, and managing your daily operations can be overwhelming for even the most seasoned veteran. Dave and Corey take the guesswork out of display advertising with this pragmatic approach to managing your investments in time and money using sound judgment and quantifiable measurement tactics. This is a must read for anyone managing display advertising.

John Lovett, President, Digital Analytics Association, Senior Partner at Web Analytics Demystified, author of Social Media Metrics Secrets (Wiley)

Ive been fortunate to know Dave and Corey for many years. They stand out as being truly passionate about data-driven marketing (Im not exaggerating, they really love it) and are two of the most knowledgeable, intelligent people I know. This book shares their experience with actionable insights that will help take your Display campaigns to a new level of success and accountability.

Anastasia Holdren, Author, Google AdWords (OReilly) & President of SEM Training

Throughout its lifetime the Google AdWords Display Network has been viewed by advertisers as a dark, scary, dangerous place. Google has never done a good job of explaining the crucial differences between Search and Display advertising, and as a result many advertisers have written off the Display Network as a source of poor-quality traffic that burns cash and fails to convert. With Display Advertising: An Hour A Day , Koberg and Booth have demystified the topic with tons of meaty, specific advice on profiting from display advertising. The ROI on this book is huge!

David Szetela, AdWords expert and author of PPC SEM: An Hour a Day (Wiley/Sybex)

Its not very common to find people in the online market who understand the whole lifecycle of a digital strategy. From the mysterious realm of branding campaigns to the most concrete analysis of direct response objectives, theres no doubt that David and Corey are two of the few people who can gather it all together in a comprehensive yet easy to understand piece. In this book they do an extraordinary job explaining the high level importance of your digital strategy while providing clear, tactical steps to achieve any goal you define for your company. Whether youre starting your online business or have years of experience in the market, youll find tons of actionable information and tips in this book. A must-read, for sure!

Enrique Quevedo, Google Latin America

Display advertising can be complicated and difficult to master. Without a core understanding of how display advertising functions, and how to manage and optimize campaigns, advertisers are setting themselves up for failure. The day-by-day plan laid out in this book will provide campaign managers with a deep comprehension on targeting, ad messaging, and every other aspect of display advertising. If youve never done display advertising, this book is a great starting point. If youve been doing display for a while, this book can provide new ideas on how to re-vamp and optimize your campaigns.

Joseph Kerschbaum, Vice President of Clix Marketing and co-author of PPC Advertising: An Hour a Day (Wiley/Sybex)

This book covers the basics from the fundamentals of advertising campaigns and targeting the right audience to building and executing a campaign, measuring its effectiveness and making necessary adjustments. Its appealing in its layout and provides a step-by-step recipe for success. Kudos to Dave Booth and Corey Koberg.

Fredric Kropp, PhD, Professor of Entrepreneurship, Creativity and Innovation; Chair of the Fisher

International MBA Program, Monterey Institute of International Studies.

Dave & Corey wrote this book in the midst of some amazing but major changes to Googles Display Network. How quickly they reacted to those changes says a lot about their core knowledge of display advertising and this industry. The book is full of step by step instructions but it is also full of concepts that are timeless and wont change...even if interfaces, editors and user panels do.

Shelley Ellis, Display Advertising and Retargeting Writer and Speaker, ContentNetworkPulse.com

Aristotle wrote Those that know, do. Those that understand, teach. Corey and Dave are the kind of professionals that both know and understand, which put them in a perfect place to write an encompassing book about any subject. And since they have such a vast experience in the online advertising and analytics worlds, this is a book you should certainly read!

Daniel Waisberg, Founder & Editor, Online Behavior

Senior Acquisitions Editor: Willem Knibbe

Development Editor: Richard Mateosian

Technical Editor: Howie Jacobson

Production Editor: Rebecca Anderson