Couzin Gradiva - Search engine optimization an hour a day

Praise for Search Engine Optimization: An Hour a Day

This is a fantastic resource for any busy person suddenly responsible for getting a website ranked in search engines. The book starts off with the very basics and builds quickly to a surprisingly deep level of sophistication. Tightly written and to the point, it gives you the knowledge you need to make a big difference in how your site appears in search engines. In addition to all the very specific recommendations on what to do, the authors give you the background to understand why their techniques work. I highly recommend it.

Rafael Baptista, SEO Specialist, Tripadvisor.com

Authors Gradiva Couzin and Jennifer Grappone give practical advice on SEO topics ranging from basic keyword research to more sophisticated technical SEO concepts, and lucky for the reader, theyve added a nice dose of humor into what otherwise might be a dry topic!

The book is a terrific entre into the Social and Mobile Web, framing the conversation in a way that is informative and helpful without being overwhelming. I have no hesitation recommending it to anyone new to the industry!

Andy Beal, Coauthor of Radically Transparent ; Founder and Editor of MarketingPilgrim.com

Gradiva and Jennifer stuff their new and improved 3 rd edition with pearls of wisdom, practical advice, and rock-solid SEO knowledge. If you read even half of the book youll be an SEO star. Imagine what will happen if you read the whole thing! Buy it now!

Avinash Kaushik, Author of Web Analytics 2.0 and Google Analytics Evangelist

This book is a supremely well-organized tactical roadmap to help anyone tackle search engine optimization, step-by-step.

Rebecca Lieb, Author of The Truth About Search Engine Optimization

SEO: An Hour a Day is an immediately actionable guerilla field guide for small businesses, corporate in-house marketers, and solo practitioners. I like the step-by-step, easy to understand approach. Gradiva and Jennifer have a terrific grip on what real SEO practitioners should undertake short, mid, and long term. This book literally teaches a daily SEO process, making search engine optimization a way of life, hour by hour.

Marty Weintraub, President, aimClear

Your brand is what Google says it is! You exist only if your customers find you in search. Will you find the hour a day to help yourself be found or will you let your competitors have the advantage? This excellent book is full of practical advice and expert techniques that have been tested in the real world, and it will help you quickly develop a solid, actionable SEO strategy and framework.

Bryan Eisenberg, Wall Street Journal Bestselling Author of Waiting for Your Cat to Bark? , Call to Action, and Always Be Testing

Jennifer Grappone and Gradiva Couzin have taken their classic Search Engine Optimization: An Hour a Day up quite a few notches. The third edition includes crucial updates and excellent new social media info that make it a must-read for all marketers.

David Szetela, Owner and CEO of Clix Marketing and Coauthor of Pay-Per-Click Search Engine Marketing: An Hour a Day

An hour a day: Is that all you really need for search engine success? If you faithfully follow the process outlined in this book, the answer is an emphatic yes, as youll be far ahead of 95 percent of your competitors who either arent spending any time or dont have a clue what it takes to make it to the top. This book contains distilled wisdom thats valuable for anyone wanting to achieve top rankings in search enginesbeginners and experts alike.

Chris Sherman, Executive Editor, SearchEngineLand.com

This book offers proven, helpful, easy-to-understand advice for beginners and even more advanced SEOs. This third edition now also explores the intersection of SEO and social media, shepherding readers through the mysteries of social marketing and providing down-to-earth guidance on creating a practical social marketing plan.

Jill Whalen, CEO, High Rankings

Written with a conversational, empowering, and engaging tone, Search Engine Optimization: An Hour a Day is the only book that teaches SEO using a unique and successful approach. From strategy to implementation and optimization, this valuable resource gives you easily digestible, bite-sized nuggets containing proven, field-tested principles its SEO done right. Whats more, this new edition provides you with great new content, especially around the intersection of search and social media. Its a must-read for anyone interested in the success of their business or organization.

Amman Badlani, Manager, Online Marketing and Analytics, Planned Parenthood Federation of America

Senior Acquisitions Editor: Willem Knibbe

Development Editor: Dick Margulis

Technical Editor: Adam Audette

Production Editor: Dassi Zeidel

Copy Editor: Liz Welch

Editorial Manager: Pete Gaughan

Production Manager: Tim Tate

Vice President and Executive Group Publisher: Richard Swadley

Vice President and Publisher: Neil Edde

Book Designer: Franz Baumhackl

Compositor: Maureen Forys, Happenstance Type-O-Rama

Proofreader: Rebecca Rider

Indexer: Ted Laux

Project Coordinator, Cover: Katie Crocker

Cover Designer: Ryan Sneed

Cover Image: Tom Merton / OJO Images / Getty Images

Illustrations used with permission by Gradiva Couzin. Copyright Gradiva Couzin.

Copyright 2011 by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

ISBN: 978-0-470-90259-2

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