Matt Bailey - Internet Marketing: An Hour a Day

Praise for Internet Marketing: An Hour a Day

Matt Bailey is one of my favorite speakers at industry events because he delivers insights with intelligence and wit. He brings that same approach to this book in what is quickly becoming the next must-read for anyone interested in improving their business online.

Brett Crosby , Director, Product Marketing; Google

Ive seen Matt wow crowds at Internet marketing conferences for years. He wows, because he has a gift for making a subject that many find daunting and complicated, sound accessible and eminently doable. The fact that hes been asked to write a book about his wisdom and experience speaks volumes. I hope to see many more volumes of Matts written work in bookshops and on slate devices for years to come.

Mel Carson , @MelCarson Microsoft Advertising Community Manager

If you are a small business owner, this book is for you. Even the most time-strapped technophobe can understand Matts easy-to-follow steps, implement his suggestions and drive qualified website traffic. You can pay someone thousands to SEO your siteor you can read this book and do it yourself. My advice: buy this book!

Heather Lloyd-Martin , Past Chair, DMA Search Engine Marketing Council

CEO, SuccessWorks Search Marketing

Internet marketing is one of the highest ROI channels a business can utilize to grow it sales and drive its earnings. It is however a path many misunderstand. With Matt Bailey as your guide you are guaranteed learn the basics through to the more advanced techniques and find your way to mastering this high ROI marketing channel. Matt is an accomplished speaker, trainer, practitioner and now author and this book will most definitely educate you on everything you need.

Matt McGowan , Managing Director, North America, Incisive Media

(ClickZ, Search Engine Watch and the SES Conference and Expo Series)

What a great book! Ive taught direct marketing to over 10,000 professionals as educational director of the DMA Direct Marketing Institute. So many of my attendees are accidental marketersbusiness owners, middle and upper managers who were given marketing responsibility, and career changers hoping to update their relevance in todays online world. This book will definitely be on my recommended reading list for future attendees. Matt makes the concepts easy to grasp and entertaining to learn.

Beth Smith , Board of Directors, Direct Marketing Association; Owner, Smith Browning Direct; Educational Director and Instructor, Direct Marketing Association

Matt Bailey unpacks the mystery of SEO, site design, data and much else, in step-by-step directions, and plain English for the rest of us. No one else has approached the plain-English demystification of building an effective Web presence as cost-effectively and time-effectively as has Matt. This work is built on top of something like 15 years of experience in helping global majors and backyard amateurs be the best that they can be on the Internet. And maybe 5 years of teaching US Direct Marketing Association classes, and helping hundreds of students be the best they could be for themselves or for major companies in the US and abroad. If you have a struggling site and cant figure out why it isnt performing better, or if you just got your first PC and know your new business needs a Web presence, this book will more than repay you. It will build your business.

Charles Prescott , Editor Prescott Report; Executive Director, Global Address Data Association; Director, Direct Marketing Association; Chair, Consultative Committee, Universal Postal Union

This book should be required reading for all business owners. At a time where everyone claims to be an Internet marketing expert, Matt is the real deal. He has provided a clear and concise guidebook containing all the tools and knowledge to help business owners quickly unleash the power of Internet marketing, In the sea of Internet marketing books, Matts book rises to the top for its clarity and focus on generating ROI for business owners.

Eric Greenberg , Faculty Chair, Center for Management Development

Rutgers, The State University of New Jersey

So many people launch websites but lack basic technical and marketing knowledge to make them succeed. Dont fall into this trap! Before you get started, read Internet Marketing: An Hour a Day . Its a comprehensive resource filled with proven tips, tactics and marketing tools you can use to become an online success. Business owners large and small will benefit from this solid resource and the real-world advice Matt Bailey offers, youll find yourself turning to it constantly!

Debra Mastaler , President , Alliance-Link.com

If youre new to Internet marketing, you dont know what you dont know. Matt Bailey not only helps you understand what you dont know, he also manages to take subject matter that can be very complex and breaks it into easily digestible pieces for a newbie. Reading this book is like going to kindergarten on page 1 and finishing the last chapter with an MBA. This book should be required reading for all online marketing managers and small business owners.

Adam Proehl , Managing Partner, NordicClick Interactive

Internet marketing opens the door to business opportunities. It also an open door to potential pitfalls. The trick is to read Internet Marketing: An Hour a Day by SiteLogics President Matt Bailey so you can avoid the pitfalls, seize the opportunities, and get back home by six oclock. Baileys book tells you what works, what doesnt and provides a practical, day-by-day, do-it-yourself plan for success. Its the first thing that I hand to new employees to get them up to speed. And I cant believe that Im praising a book written by a fan of The Ohio State University Buckeyes. Im a Wolverine from the University of Michigan. But Baileys book is that good. So, I urge you to read it, despite the authors tendency to remind me that weve lost the game for seven years in a row.

Greg Jarboe , President of SEO-PR and author of YouTube and Video Marketing: An Hour a Day

Ive known Matt as a terrific speaker at the Search Engine Strategies conferences, and someone whose opinion truly matters to me. He has always amazed me with his ability to take what might otherwise be complicated material and make it easily digestible for not only beginners, but also very engaging to those of us whove been in our Industry for years. In Internet Marketing: An Hour a Day , Matt does not disappoint. Its truly a page-turner, delivering very sound advise that will save readers thousands of dollars from having done things incorrectly, by taking the time to read this book, first. I cannot recommend Matts advise strongly enough. Its practical, easy to follow and understand andshould you follow the things mentioned herelead you to the promised land of success from your Internet marketing endeavors.

Mark Jackson , President / Chief Executive Officer, Vizion Interactive, Inc.

For years Ive watched Matt enthrall audiences by presenting complex material with an engaging, easy-to-understand style. Im happy to say that style imbues Internet Marketing: An Hour a Day . Matt takes a holistic approach that any site owner will easily grasp. By the end of the book, the reader has a complete picture of the tools and techniques that can supercharge the effectiveness of any website.

David Szetela , Owner and CEO, Clix Marketing

This book represents an easy-to-read, step by step guide to effective Internet marketing. Whether you are a small business owner, a marketing manager, or an aspiring entrepreneur, Internet Marketing: An Hour a Day provides you with much needed direction and insight from one of the most respected and accomplished Internet marketing experts in the worldMatt Bailey.