Jennifer Evans Cario - Pinterest Marketing: An Hour a Day

Contents

Advance Praise for Pinterest Marketing: An Hour A Day

With a concise yet engaging style, Jennifer Cario has created the ultimate guide to Pinterest for B2C, B2B and non-profit organizations of all sizes. Logically organized and easy to digest , Pinterest Marketing: An Hour A Day answers the who, what, where, when, why and most importantly the how of using todays fastest growing social media site to drive traffic, connect with fans and measure your success.

Jennifer Carroll, content marketing and social media strategist, Pole Position Marketing

This book delivered a firehose of creative solutions for a social channel that I clearly have underappreciated to date. Thanks for the splash of cold water in the face. How did I previously miss the immense data analysis opportunities and innovative solutions to create your brand personality and drive more traffic? Im inspired to start using Pinterest more creatively... right now!

Kayden Kelly, Founder of Blast Analytics & Marketing

This is the ultimate how-to Pinterest guide for brands, content creators, and marketers alike. With effective pinning strategies broken down into easily digestible daily and weekly action steps, this book makes it super easy to jump in and leverage the massive opportunities for traffic, visibility and brand awareness that Pinterest has to offer.

Amber Watson-Tardiff, COO at Legal Marketing Maven

Jennifer has created a resource beautifully designed to make effective Pinterest marketing achievable for anyone. This is one of those rare guides I will be getting all of my staff to read.

Ross Dunn, Owner, StepForth Web Marketing

Jennifer Cario is the Queen of Social Marketing. In this book she provides easy actionable steps on how to use Pinterest to grow and expand your business. This is a must read for the professional looking to grow their brand!

Shawna Seigel, CEO at 1 Choice 4 Your Store

This is one of the first, detailed, foundational publications by a known Internet marketing guru that levelsets all expectations for Pinterest. Jennifer takes time to systematically educate, energize and empower readers with comprehensive information and techniques to get the most out of Pinterest.

Chris Caputo, President, Falls Digital

Been hearing about Pinterest and want to know how to REALLY use it for your business? Jennifer nails it! Read and learn all about using Pinterest to market your business in this definitive resource on using Pinterest for marketing.

Anita Campbell, Editor in Chief, Small Business Trends

Everything I read in this book seems like common sense. The thing is, its not actually common knowledge its just that Cario writes in such an accessible, clear, and open way that it seems like shes telling you something you already know. Other writing Ive read on leveraging hot new social media trends usually feels already outdated, kind of hokey, or too slick and salesy. This book does not fall into any of those traps. It is instead a totally refreshing take that resonates with my own experience as a Pinterest-user and gets me excited about expanding the way I think about the sites possibilities!

Kate Van Wagner, social activist & owner operator of BathsNotBombs.etsy.com

A practical guide to the fast-changing world of Pinterest. If you want to get in early and be successful, you couldnt ask for a better resource.

Jamie Grove, VP Evil Schemes and Nefarious Plans (aka Marketing) at ThinkGeek

What I love about Jennifers style is that she always takes seemingly complex and daunting social media and marketing tools, and makes them accessible to everyone. With Pinterest, she makes the task of understanding this tool much easier and breaks it down into a step-by-step process that makes it far more manageable so all business owners can learn how to use Pinterest as an effective tool to connect with and engage their customers!

Mack Collier, Social Media Strategist and author of Think Like a Rockstar

This book is a must for those learning how to market on Pinterest or trying to navigate the confusing world of Social Media Marketing and time management. Staying on task in social media, especially Pinterest, is something many marketers struggle with every day. Having a game plan that outlines each days task is an invaluable marketing asset. Jennifer does a great job helping ever level of marketer from novice to pro. This text is a must have on the small business or agency bookshelf.

Carrie Hill, Director of Online Marketing at KeyRelevance

For brands the thought of managing another social platform with limited resources is daunting. What Pinterest Marketing: An Hour A Day does is show you the enormous potential of the platform, how it can impact your business, and a simple practical plan to use Pinterest as a tool to build and proliferate your brands personality. The book is an excellent starting point for marketers interested in understanding the power of Pinterest.

Patrick Shaber, Vice President of Global Marketing at Communications Systems, Inc.

One of the biggest mistakes companies make when a hot new social media channel dominates the headlines is to jump in, feet first, with no plan of action... resulting in no real returns for their brands. Pinterest Marketing: An Hour A Day solves this problem by arming todays marketers with the guidance, best practices, and roadmap they need to create successful, sustainable Pinterest strategies.

Christina CK Kerley, marketing specialist

You dont get Pinterest? Thats okay. Your online audience already does. Half of our brain is devoted to processing visual information. Read this book immediately to harness the explosive growth of this highly-visual social sharing phenomenon for your business!

Tim Ash CEO of SiteTuners, chair of Conversion Conference, and bestselling author of Landing Page Optimization

With the explosive growth of Pinterest, every marketer worth their salt is scrambling to figure out how to effectively use the social pinboard giant as a marketing channel. That is why I found this book a must-have resource. Within, Jennifer provides innovative strategies for companies of all sizes looking to effectively promote their brand and/or products on Pinterest. In fact, whether you are an individual simply using Pinterest to pin your favorite things or a marketer looking to tap into its tremendous potential, this resourceful book is sure to amaze and inspire.

David Wallace, CEO, SearchRank

This book not only provides valuable tips on how to attract Pinterest traffic but also does a great job in explaining how to effectively monitor campaigns and the appropriate metrics to focus on. Know which campaigns are paying off and your Pinterest campaigns will soar to new heights! This book is a must to compete effectively and take your Pinterest campaigns to the next level.

Mona Elesseily, Vice President of Online Marketing, Page Zero Media

There are three or four key reasons why you should read Pinterest Marketing: An Hour A Day by Jennifer Evans Cario. First, Pinterest is one of the top four social media websites along with Facebook, YouTube, and Twitter, according to Experian Hitwise US. Second, Jennifer explains Pinterests unique appeal and fundamentals, then shows you how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor your Pinterest traffic. Third, her book is written in the popular An Hour A Day format, which uses a detailed how-to approach with case studies, tips, and interviews. And fourth, none of the illustrations in her book show Ohio State beating Michigan 26 to 21 this year in The Game. Since Im a Wolverine and shes a Buckeye, Im very grateful that Jennifer didnt pin any images, videos and other objects about our football rivalry to her pinboard.