About the Author
Paul Thewlis has worked as a web marketing professional in the public and private sectors. He is currently Online Marketing Director for HeadRed (http://headred.net), a leading digital agency in the UK. He began his web career as a Technical Editor, working on web design books for a well-known publisher. He has extensive experience of many content management systems and blogging platforms. He is an expert in SEO, online marketing, and the use of social media within corporate communications. He blogs about those subjects, as well as WordPress and the web in general, at http://blog.paulthewlis.com. Paul lives in Birmingham, England, with his wife, Ze.
I would like to thank Matt Mullenweg and the WordPress development team, as well as all the hard-working members of the wider WordPress community, who created the plugins featured in this book. I would also like to thank my parents, Jack and Margaret, for their unending support, and my wonderful wife, Ze, for putting up with so many late nights and lonely weekends during the writing of this book.
About the Reviewers
Srikanth AD is a web developer and SEO consultant. He is passionate about web development and optimizing websites for better search engine visibility and ranking.
His portfolio is available at http://www.srikanth.me.
John Eckman has more than a decade of experience designing and building web applications for organizations ranging from small non-profit organizations to Fortune 500 enterprises. Currently a Digital Strategist at ISITE Design, John works with clients to develop sustainable, strategic approaches to managing their presence on the web. Prior to ISITE Design, he was Director of Ecommerce Strategy at Optaros, leading the development of applications focused on the intersection of community, content, and commerce. Previously he was the director of development at PixelMEDIA and a principal consultant in software engineering with Molecular, Inc.
He received a Bachelor of Arts from Boston University, a Masters in Information Systems from Northeastern University, and a Ph.D. from the University of Washington, Seattle. John is an active contributor to a number of open source communities, a founding organizer of WordCamp Boston (2010 and 2011), and the lead developer of the WPBook plugin for WordPress. Online, he can be found at johneckman.com, blogging at www.openparenthesis.org, and tweeting as @jeckman
.
He also served as a technical reviewer for WordPress 3 Ultimate Security .
I'd like to thank the broader WordPress communityusers and developerswithout whom none of this would be possible.
Lee Jordan is a designer and new media developer. She brings a strong design background and concern for the visual and emotional impact of media to web-based projects. Experienced in multiple CMS platforms including Expression Engine, Plone, WordPress, PostNuke, and Google's Blogger, she has maintained, explored, and used most of them on a day-to-day basis. She spends her spare time as the leader of a local scout troop, taking long hikes with her family in the beautiful North Georgia woods, trying to taste test every variety of chocolate that exists, and playing with code and pixels. Design topics or whatever she can think of at the time are posted on her blog at http://leejordan.net.
Lee has written and co-authored several previous books with Packt Publishing: Project Management with dotProject, WordPress Themes 2.8, Blogger: Beyond the Basics , and HTML5 Rich Media Applications .
Business blogging is simple to start but difficult to master. A big thanks to all the professional bloggers out there who let me learn by example.
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Preface
WordPress for Business Bloggers provides advanced strategies and techniques which will help you to take your WordPress business blog from average to extraordinary. Regardless of whether you already have a blog, or are still in the planning stages, this book will show you how to use WordPress to create a highly successful blog for your business.
This is a practical, hands-on book based around a fictitious case study blog, which you will build using a development server on your own computer. The vast majority of tutorials and examples will be applied to the case study blog. The case study grows chapter-by-chapter, from the installation of your local development server, right up to the finished blog. You will be installing and configuring a selection of WordPress plugins to improve the functionality of the case study blog.