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Aaron Brazell - WordPress Bible, 2nd Edition

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Aaron Brazell WordPress Bible, 2nd Edition
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Get the latest word on the biggest self-hosted blogging tool on the marketWithin a week of the announcement of WordPress 3.0, it had been downloaded over a million times. Now you can get on the bandwagon of this popular open-source blogging tool with WordPress Bible, 2nd Edition. Whether youre a casual blogger or programming pro, this comprehensive guide covers the latest version of WordPress, from the basics through advanced application development. If you want to thoroughly learn WordPress, this is the book you need to succeed.Explores the principles of blogging, marketing, and social media interactionShows you how to install and maintain WordPressThoroughly covers WordPress basics, then ramps up to advanced topicsGuides you through best security practices as both a user and a developerHelps you enhance your blog?s findability in major search engines and create customizable and dynamic themesAuthor maintains a high-profile blog in the WordPress community, Technosailor.comTech edited by Mark Jaquith, one of the lead developers of WordPress The WordPress Bible is the only resource you need to learn WordPress from beginning to end.

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WordPress Bible 2nd Edition Aaron Brazell WordPress Bible 2nd Edition - photo 1

WordPress Bible, 2nd Edition

Aaron Brazell

WordPress Bible 2nd Edition Published by Wiley Publishing Inc 10475 - photo 2

WordPress Bible, 2nd Edition

Published by
Wiley Publishing, Inc.
10475 Crosspoint Boulevard
Indianapolis, IN 46256
www.wiley.com

Copyright 2011 by Wiley Publishing, Inc., Indianapolis, Indiana

Published by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

ISBN: 978-0-470-93781-5

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at http://www.wiley.com/go/permissions .

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.

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About the Author

Aaron Brazell is a Co-Founder at WP Engine, an Austin, Texas-based startup built to meet the technical needs of WordPress bloggers. He is a WordPress core contributor and has been an active member of the WordPress community since 2004 as a developer, user, and consultant.

He is a frequent public speaker, engaging with the WordPress community at WordCamps around the United States, as well as at marketing, social media, and other industry events. He has organized WordCamp Mid-Atlantic, a WordPress community conference catering to the Greater Capital region, which includes Maryland, D.C., Delaware, and Northern Virginia. He believes in challenging conventional thinking and assumptions, and as a result, often takes actions that are provocative, strategic, and unconventional in an effort to move dialogue and popular opinion forward.

In addition to his work with WordPress and social media, Aaron is an avid photographer and sports fan (his favorite teams are the Boston Red Sox and Baltimore Ravens), and has one son, Devin Michael. He currently lives in Austin, Texas.

Dedication

To Devin, my only son, for giving me something to think about even when I don't realize I need to be thinking about it.

Credits

Senior Acquisitions Editor

Stephanie McComb

Executive Editor

Jody Lefevere

Project Editor

Beth Taylor

Technical Editor

Mark Jaquith

Copy Editor

Beth Taylor

Editorial Director

Robyn Siesky

Editorial Manager

Rosemarie Graham

Business Manager

Amy Knies

Senior Marketing Manager

Sandy Smith

Vice President and Executive Group Publisher

Richard Swadley

Vice President and Executive Publisher

Barry Pruett

Project Coordinator

Sheree Montgomery

Graphics and Production Specialists

Melanee Habig Ronald G. Terry

Quality Control Technician

Melissa Cossell

Proofreading

Evelyn Wellborn

Indexing

BIM Indexing & Proofreading Services

Media Development Project Manager

Laura Moss

Media Development Assistant Project Manager

Jenny Swisher

Media Development Associate Producers

Josh Frank

Shawn Patrick

Doug Kuhn

Marilyn Hummel

Foreword

When Aaron first mentioned he was writing the WordPress Bible , I immediately offered him a hand in editing. I figured it was a safe bet. After all, I'm a PHP guy with five years of Drupal experience and zero years of WordPress. In fact, my only involvement with WordPress was attending WordCamp Mid-Atlantic; I'd never even installed it before. I had to open my mouth....

Fast-forward a couple months and suddenly chapter after chapter fill my inbox. So I started digging into this alien environment from two different perspectives: first, from the community perspective and second, from a developer's perspective.

For open source projects, the community is important to understand. Not only do you need to know how to get involved, but also you also need to know how healthy it is. Is this project going to be active a month or year from now? Therefore, I started reading with the intent to learn about the WordPress community. I wanted to know its motivations, how it interacted, how decisions were made, and how information flows within, into, and out of the team. Delving into the community and help chapters, I learned quite a bit. I found myself dropping into IRC, exploring a mailing list or two, and hitting WordPress forums to see how new voices were welcomed. To be honest, I appreciated the perspective and guidance from someone who gets it.

Secondly, one of the joys of open source is looking at things from a developer's perspective. Unfortunately, many open source projects are a pile of messy code with horrible documentation, and you'll find yourself huddled under a desk crying pitifully in under 15 minutes. With WordPress, I didn't have that experience. Sure, there were times when something didn't make sense at first pass, but I kept digging. I asked some harsh questions related to PHP 5 and object-oriented principles and coding standards and APIs and a variety of other things. Each response even those which I disagreed with was well-reasoned and internally consistent. More important, the documentation and explanations supporting the system were amazing and provided numerous great examples. In fact, the underlying concepts were useful enough that I've duplicated a few in one of my projects.

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