Thewlis - WordPress for Business Bloggers
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Blogging has been part of the web landscape for over a decade and has matured into a ubiquitous mode of live communication. The power of blogging has been recognized by the business community, and canny marketers view it as a powerful weapon in their digital arsenal. Done well, blogging can bring myriad benefits to businesses of any size. Done badly, it can cause more harm than good. Central to the success of any business blog is a thorough understanding of the technology. This book will give you a competitive advantage by helping you to create an engaging, effective, and well polished business blog.
WordPress allows users to easily create dynamic blogs with many outstanding features. Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users, who have created a large and diverse collection of plug-ins. It has various features that can help business bloggers to boost their business strategy.
This book will take you beyond the basics of WordPress, helping you take full advantage of its rich and powerful features to transform your basic blog into a more advanced and professional blog as quickly and painlessly as possible. You will learn everything you need to know to extend and grow your business blog. You will learn to mange the content including images and videos, which will make your blog more appealing. Youll also learn how to market and measure the success of your blog using Google web applications and other popular tools. So, if want to transform your business blog to give a kick start to your business this book is for you.
This book deals with using WordPress and third-party tools to manage and optimize your blog, focusing on the business aspects of blogging. It is not an introduction to WordPress and does not cover the basics such as installation or how to post. Most readers will already have an established WordPress blog or will at least be in the advanced stages of planning one. Read more...
Abstract: Annotation
Blogging has been part of the web landscape for over a decade and has matured into a ubiquitous mode of live communication. The power of blogging has been recognized by the business community, and canny marketers view it as a powerful weapon in their digital arsenal. Done well, blogging can bring myriad benefits to businesses of any size. Done badly, it can cause more harm than good. Central to the success of any business blog is a thorough understanding of the technology. This book will give you a competitive advantage by helping you to create an engaging, effective, and well polished business blog.
WordPress allows users to easily create dynamic blogs with many outstanding features. Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users, who have created a large and diverse collection of plug-ins. It has various features that can help business bloggers to boost their business strategy.
This book will take you beyond the basics of WordPress, helping you take full advantage of its rich and powerful features to transform your basic blog into a more advanced and professional blog as quickly and painlessly as possible. You will learn everything you need to know to extend and grow your business blog. You will learn to mange the content including images and videos, which will make your blog more appealing. Youll also learn how to market and measure the success of your blog using Google web applications and other popular tools. So, if want to transform your business blog to give a kick start to your business this book is for you.
This book deals with using WordPress and third-party tools to manage and optimize your blog, focusing on the business aspects of blogging. It is not an introduction to WordPress and does not cover the basics such as installation or how to post. Most readers will already have an established WordPress blog or will at least be in the advanced stages of planning one
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Copyright 2008 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, Packt Publishing, nor its dealers or distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: August 2008
Production Reference: 1300708
Published by Packt Publishing Ltd.
32 Lincoln Road
Olton
Birmingham, B27 6PA, UK.
ISBN 978-1-847195-32-6
www.packtpub.com
Cover Image by Karl Moore ( <>)
Author
Paul Thewlis
Reviewers
Lee Jordan
Narayan Bhat
Senior Acquisition Editor
David Barnes
Development Editor
Ved Prakash Jha
Technical Editor
Dhiraj Chandiramani
Editorial Team Leader
Akshara Aware
Project Manager
Abhijeet Deobhakta
Project Coordinator
Rajashree Hamine
Indexer
Monica Ajmera
Proofreader
Chris Smith
Production Coordinator
Shantanu Zagade
Cover Work
Shantanu Zagade
Paul Thewlis has worked as a web communications professional in the public and private sectors. He is currently E-Communications Manager for a multi-national transport company, headquartered in the UK. He began his web career as a Technical Editor, working on web design books for a well-known publisher. He has extensive experience of many content management systems and blogging platforms. He is an expert in the use of social media within corporate communications, and blogs about that subject, as well as WordPress and the Web in general, at http://blog.paulthewlis.com. Paul lives in Birmingham, England, with his fiance, Ze.
I would like to thank Matt Mullenweg and the WordPress development team, as well as all the hard-working members of the wider WordPress community, who created the plugins featured in this book. Scott Wallick and Andy Skelton deserve a special mention for the great work they do on the Sandbox theme. I would also like to thank my parents, Jack and Margaret, for their unending support, and my wonderful fiance, Ze, for putting up with so many late nights and lonely weekends during the writing of this book.
Lee Jordan is an avid user of Blogger, Twitter, and other useful web applications. She designs interactive customer service portals, enterprise-level websites and other web-based applications and writes web content and user guides. She applies over ten years of experience designing and writing for the Web to developing interactive, user-friendly websites, and writing technical guides to popular web technologies.
Narayan Bhat is passionate about wandering the Internet and blogging. Get Blogger tips from his blogging websites:
Dummies Guide to Google Blogger (Beta) http://betabloggerfordummies.blogspot.com/2007/08/hot-tips-on-blogger-profiles.html
SEO Adsense Tips http://seoblogadsense.blogspot.com/
THE WIDGETS OF BETA BLOGGERhttp://widgetry.blogspot.com
Tips for Bloggershttp://tipsforbloggers.blogspot.com
WordPress for Business Bloggers provides advanced strategies and techniques to take your WordPress business blog from average to extraordinary. Whether you already have a blog, or are still in the planning stages, this book will show you how to use WordPress to create a highly successful blog for your business.
The release of version 2.6 has confirmed the status of WordPress as the leading blogging platform. This book has been written for and tested on WordPress 2.6, so all the screenshots and tutorials are accurate for users of that version of the software.
This is a practical, hands-on book based around a fictitious case-study blog, which you will build using a development server on your own computer. The vast majority of tutorials and examples will be applied to the case study blog. The case study grows chapter by chapter, from installing your local development server, right up to the finished blog. You will be installing and configuring a selection of WordPress plugins to improve the functionality of the case-study blog.
You are provided with clear instructions and detailed screenshots, so you can see exactly what to do at each step of the build. When you have completed the case study, you will have the knowledge and confidence to apply all the techniques you have learned to your own WordPress business blog.
The author assumes you have basic experience with WordPress, already know how to set up a self-hosted WordPress blog, and are familiar with the basics: creating posts and pages, configuring blog settings, and so on. By the time you have finished the book you will have moved forward from WordPress novice to an advanced user of the software in a business context.
In you will examine many different types of business blogs. You will be shown a selection of great business blogs and see what you can learn from them.
In you will be introduced to the case study blog, and taken through the process of developing strategic goals and your blog plan. You will learn that the planning process is important, even if your blog is already up and running.
In you will learn the basics of blog design. You will work through a brief introduction to HTML and CSS, and see how easy it is to create your own custom design using the Sandbox theme.
In you will learn some advanced image and video handling techniques, including setting up an image gallery and using video from third-party sources, such as YouTube and Google Video.
focuses on different techniques and methods required for creating the best possible content for your business blog.
covers some of the most important SEO strategies and how to apply them, as well as how to submit your blog to the search engines.
In you will learn some advanced blog promotion techniques, including: advanced RSS with FeedBurner; using Internet Explorer 8 Web Slices; submitting to the blog search engines, like Technorati; using social networks, such as Facebook and Twitter; and using social bookmarks, such as Digg and del.icio.us.
In you will learn the importance of connecting with other bloggers and playing an active role in the blogosphere to promote your business blog.
In you will learn how to analyze your blog's performance using tools such as Google Analytics and WordPress.com Stats.
In you will be introduced to a variety of strategies to help you generate revenue from your blog, like using advertising and affiliate programs.
In you will learn how to manage the growth of your blog by optimizing it for high traffic and introducing multiple authors by using WordPress MU.
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