Hayden - Pinfluence: the complete guide to marketing your business with Pinterest

Contents

Praise for Pinfluence

To grow your business in todays new media world, you must create content in the social networks where your customers are. Pinterest is the newest such network, and it has grown quickly to rival Twitter and YouTube in some markets. In her new book, the first on Pinterest marketing, Beth Hayden shows you how to use this powerful new network to reach your buyers precisely when they are looking for what you have to offer.

David Meerman Scott, bestselling author of The New Rules of Marketing and PR

Beth Hayden has written the definitive guide to Pinterest for real-world businesses. If youre unclear on how to turn Pinterest from a fun time-waster to a valuable business tool, you need this book.

Sonia Simone, Copyblogger Media

If youre a marketer, you dont need another article about how to post cute photos to Pinterest. You need a comprehensive plan for reaching the right people in just the right way and transforming them into customers. Thats what Pinfluence is.

Jon Morrow, associate editor of Copyblogger and founder of Boost Blog Traffic

My excitement about marketing opportunities with Pinterest, the hot new property on the social media scene, was tempered with being overwhelmed about how to actually use the darn thing. Thank goodness Beth Hayden created this clear, useful, and pragmatic guide to help business owners tap into this bustling, vibrant, and lucrative market. I am hooked!

Pamela Slim, author of Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur

Pinterest has captured peoples hearts in a way that no other social platform has done in recent years. The visual experience you will receive on Pinterest is completely addicting, and that is the reason for its explosive growth. Beth Hayden does an incredible job walking you through the ins and outs of Pinterest so you know exactly how to tap into Pinterest for business. Use Pinterest the right way and your website will see massive traffic. Use it the wrong way and you will turn off your potential customers and clients. Beth is a true Pinterest expert and power user, and I highly recommend this book for anyone looking to take advantage of the webs hottest platform.

Andrea Vahl of www.AndreaVahl.com and Community Manager at www.SocialMediaExaminer.com

Beth is a nationally recognized blogging and social media coach, and its no surprise that she has turned her attention to helping businesses leverage Pinterest, the webs latest viral phenomenon. Unlike casual references available on the market, Pinfluence gives readers a comprehensive deep dive into the marketing power of Pinterest and teaches them step-by-step how to leverage Pinterest as part of a profitable social media strategy.

Holly Hamann, VP of Marketing and co-founder of BlogFrog

Its important for all business owners to take social media seriously if they want to stay ahead in their industry. Pinterest is a powerful tool for driving massive traffic to websites and blogs and a must for staying ahead of your competitors and in tune with your audience. Let Pinfluence be your guide to fully understanding how to maximize this powerful social network.

Lewis Howes, entrepreneur and author of The Ultimate Webinar Marketing Guide

Avoid all the common mistakes trying to tap into the visual world of Pinterest for your business marketing efforts by studying Beths terrific Pinfluence book. Its certainly helped me become a popular and effective Pinner!

Dave Taylor, www.AskDaveTaylor.com

Im relatively new to the beautiful world of Pinterest. Beth Haydens book showed me that it can be about more than pinning pretty things to boards. Done right, Pinterest is a way of building community.

Shauna James Ahern, author and award-winning blogger at Gluten-Free Girl, and the Chef, www.glutenfreegirl.com

Finally, a book on social media with actual revenue-producing ideas instead of the hazy social proof benefits touted by so many others. Avoid the social media time suck and get focused with Beths creative and doable suggestions. Beth is your Pinterest muse, magician, and moneymaker. Pay close attention to learn how pretty pictures can generate more revenue for your business.

Betsy Talbot, author and blogger, Married with Luggage, www.marriedwithluggage.com

Im overflowing with ideas after reading Pinfluence ! Beth Hayden shares loads of uses for business that Im already starting to implement. My artist-clients, who love Pinterests visual platform, are going to inhale this book. It will be the go-to guide for any business wanting to make the most of Pinterests popularity.

Alyson B. Stanfield, founder of ArtBizCoach.com and ArtBizBlog.com

For the longest time, I didnt get Pinterest. I thought it was just the latest social media fadexciting today and forgotten tomorrow. Then I read Pinfluence , and my perspective changed in a huge way. Suddenly, my imagination was captivated by Pinterests enormous potential for reaching prospects and customers through the platform, and my mind was racing with ideas for how to leverage it all to get results with my own business. Read Pinfluence , and youll feel the same way.

Danny Iny, Firepole Marketing

Pinfluence is the online marketers best new reference on how to leverage the Pinterest phenomenon. Beths done a fabulous job of capturing both the high-level and nitty-gritty details every small business pinner needs to know to be successful. Grab this book and get pinning!

Tea Silvestre, small business marketing consultant and author of Attract and Feed a Hungry Crowd

Copyright 2012 by Beth Hayden. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com . Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

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