Rich Page - Website Optimization: An Hour a Day

Attempting to achieve digital success without a robust experimentation and web analytics strategy is like trying to go to the moon on a bike. It will take a long time, might even be impossible. In nine exciting chapters Rich shows you, soup to nuts, exactly how to leverage usability, testing, and web analytics to transform your organization and achieve magnificent success!

Avinash Kaushik, author of Web Analytics 2.0 and Digital Marketing Evangelist, Google

Rich Page has done the impossible with this book. Before reading it I'd have sworn no single book could explain conversion optimization and provide a road map for how to do it properly. I stand corrected. If you want to learn how to supercharge your website business performance, this is the book you've been waiting for. Its practical, actionable advice from a master practitioner. You could pay an optimization consultant $100K, or you could buy this book.

Lance Loveday, CEO of Closed Loop Marketing and author of Web Design for ROI

These days, there are thousands of guys who say they are website optimization experts. Ninety-nine percent of them couldnt improve a web pagemuch less a siteif their lives depended on it. Rich Page is different. Hes among the one percent, and this optimization bible proves it. Jam-packed with proven tips and tricks on how you can improve your website without breaking the bank, you'll find everything you need to know about how to set benchmarks, develop meaningful tests, design shopping carts and lead forms for maximum conversion, enhance your performance, and much more. This isnt a book from someone who did a bunch of research on Google; its written by someone who has done the work and knows the answers.

Amy Africa, CEO, EighyByEight

The value of site optimization is clear. It is an absolute must for all companies serious about the digital channel, but most companies struggle with how to make it core to their digital strategy. Rich does a great job of identifying the needed steps to build a successful optimization strategy. This book is a must-read for companies serious about site optimization whether you are new to the game or have tried it with limited success in the past. Follow his steps and avoid the common mistakes that will derail your efforts!

Jason Burby, Chief Performance Marketing Officer, ZAAZ/Possible Worldwide

Website Optimization: An Hour a Day should become a bible for any individual or business wanting to get maximum value from their own or their clients web properties. A focus on optimization is a no-brainer for companies at a time when competition for customers has never been greater. The an-hour-a-day approach is perfect for those who want to take a systematic and step-by-step approach to understanding how they can optimize their websites. The book is full of useful tips and insights, which will help you turn a sea of data into meaningful insights which will improve your business performance and bottom-line. The book will inform both the more experienced digital practitioner, as well as those who are new to the arts and science of conversion rate optimization.

Linus Gregoriadis, Research Director, Econsultancy

Optimization is a hot topic in our industry today, and many people don't know where to begin. Choosing the right tool for the job is tough enough, let alone having to come up with the appropriate tests and strategies for your business. Fortunately, Rich has provided a fantastic resource in Website Optimization:An HouraDay. This book has something for everyone, regardless of your level of familiarity with optimization. The amount of tips, action items for you to implement right away, and example tests will not only help you move forward but it will also help you build the business case internally for a successful testing program. If optimization is on your wish list this year in your organization, this is the book for you.

Bill Bruno, CEO, Stratigent

Rich Page provides a detailed road map for creating a powerful conversion improvement practice at your company. Get this book before your competition does!

Tim Ash, Chair of Conversion Conference, CEO of SiteTuners, and author of Landing Page Optimization

Page has done an outstanding job of thoroughly covering the landscape of the many aspects of measuring and improving the performance of your website. This is a must-read both for novices who need to understand the process and experts who want to ensure they arent missing anything. Solid and comprehensive!

William Sears, Senior Manager, Search Engine Marketing, Walt Disney Interactive Media Group

Website Optimization: An Hour a Day is great for any online business that wants to learn how to better test and improve their website, and lays out some great foundations that optimization novices and even experts will find useful. Its definitely worth a read if you are in online marketingyou'll find it hard to put down!

Kimen Field, Senior Product Manager, Adobe

Ecommerce is changing the global economy and its amazing how few companies have deep insight into their web business. You can quickly identify the winners and losers based upon the emphasis they place on analytics. Rich carefully builds on this and creates a testing and optimization plan to help you take your business to the next level. With a combination of practical suggestions and current optimization theory, this book defines the basics that will help eliminate the guess work. The most important aspect that Rich clearly illustrates is that optimization is not a one-time activity, its a change in your website culture and process. Success can be hard to achieve, but Rich will give you the confidence to define a strategy that keeps your web business achieving goals.

Brian Rogers, Director of Global eCommerce, 5.11 Tactical

Youve got a website and you havent optimized yet? What are you waiting for?! Block off an hour a day and, for the next 27 weeks, follow Rich Page's detailed, step-by-step guide for getting started with website optimization. It could be the most profitable hour of your day.

Chris Goward, President of WiderFunnel Marketing Optimization and author of You Should Test That!

About time! Optimization has been shrouded in a mist of ineffective tips and advice from people who think it's easy for way too long. Rich's book stands out by honestly stating that optimization is actually hard and that intent doesn't equate to success. He then breaks down the multiple required disciplines in a way that makes it accessible for any web/marketing practitioner to increase the ROI of their online business.

Oli Gardner, Co-founder of Unbounce.com

Rich Page

Senior Acquisitions Editor: Willem Knibbe

Development Editor: Kathi Duggan

Technical Editor: Linda Bustos

Production Editor: Eric Charbonneau

Copy Editor: Adept Content Solutions

Editorial Manager: Pete Gaughan

Production Manager: Tim Tate

Vice President and Executive Group Publisher: Richard Swadley

Vice President and Publisher: Neil Edde

Book Designer: Franz Baumhackl

Compositor: Maureen Forys, Happenstance Type-O-Rama

Proofreader: Nancy Bell

Indexer: Jack Lewis

Project Coordinator, Cover: Katherine Crocker