Kent - Magento Search Engine Optimization

Magento Search Engine Optimization Maximize sales by optimizing your Magento store and improving exposure in popular search engines like Google Robert Kent BIRMINGHAM - MUMBAI Magento Search Engine Optimization Copyright 2014 Packt Publishing All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews. Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book. Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals.

However, Packt Publishing cannot guarantee the accuracy of this information. First published: January 2014 Production Reference: 1080114 Published by Packt Publishing Ltd. Livery Place 35 Livery Street Birmingham B3 2PB, UK. ISBN 978-1-78328-857-1 www.packtpub.com Cover Image by Zarko Piljak (zpiljak@gmail.com) Credits AuthorProject Coordinator Robert Kent Jomin Varghese ReviewersProofreader Alejandro Garcia De Frenza Paul Hindle James B. Phillips Brady Sewall Indexers Monica Ajmera Acquisition Editors Mehreen Deshmukh James Jones Neha Nagwekar Production Coordinator Conidon Miranda Commissioning Editor Shaon Basu Cover Work Conidon Miranda Technical Editors Neha Mankare Shiny Poojary Siddhi Rane Copy Editors Sarang Chari Brandt D'Mello Adithi Shetty About the Author Robert Kent is a Magento Certified Developer with over four years of experience using the Magento framework. He currently works at Creare Communications Ltd., one of the UK's largest SEO and web design companies based in the Midlands.

With over 5 years of experience working on a variety of projects across multiple open source frameworks, he has gained expertise in PHP, XML, jQuery, and a wide range of other web-based languages. Working in an R&D capacity developing extensions, and plugins for both Magento and WordPress, he also plays a key role in developing new techniques and standards for both of these platforms from an SEO perspective. This is his second book based on Magento, the first book being MagentoShipping How-To, Packt Publishinga guide on how to configure shipping settings within Magento. I would like to thank James Bavington, Sarah Edwards, and Andrew Allen for all their support, advice, and SEO expertise, all of which were invaluable while writing this book. I'd also like to thank Adam Moss for his share of the development of our Creare SEO extension that will hopefully be ready and waiting (for free) on Magento Connect once this book is published. About the Reviewers Alejandro Garcia De Frenza is an Italian/Venezuelan project manager and digital marketing manager possessing a broad mix of technical experience and web marketing and social media skills, with over five years of experience in managing and developing web applications.

He started his career by building websites for clients using technologies such as HTML, CSS, PHP, and MySQL, and then moved on to manage some web development projects before working on some mobile-apps-related projects in Barcelona. During this period, he developed an interest in the digital marketing field. This curiosity lead him to read many books, experiment, and participate in online training in areas such as SEO, SEM, PPC, Google AdWords and AdSense, Google Analytics, Ad serving technologies, Facebook, and Twitter ads. He consolidated a great deal of experience in the digital ecosystem while working for General Motors Middle East as a Digital Marketing Manager, and more recently as a Technical Analyst for Google's Doubleclick for publishers in Ireland. Some of the companies he has worked with are 3M, General Motors, Golden Gekko, and Google. James B. James B.

Phillips is a freethinking individual who has a true passion for web development and graphic design. Along his career path, he has gained a vast knowledge in online marketing techniques including branding and identity, e-commerce and business web development, Search Engine Optimization (SEO), website performance analysis, cohesive sales and promotion planning, and PayPer Click (PPC) strategy management. He currently works for the e-commerce division at Honeyville as the lead web developer. Their site can be found at http://shop.honeyville.com. He also works under his freelance identity as Legendary Fish. Brady Sewall is an e-commerce and online marketing professional with a rich history in graphic design and e-learning development. Brady Sewall is an e-commerce and online marketing professional with a rich history in graphic design and e-learning development.

He has received a degree in multimedia and web design from the Art Institute and has been featured in numerous Magento articles and blogs. He and his father, Gary Sewall, are currently working on various written material about their historical 1929 Gipsy Moth biplane, a favorite pastime for them both. www.PacktPub.com Support files, eBooks, discount offers,and more You might want to visit www.PacktPub.com for support files and downloads related to your book. Did you know that Packt offers eBook versions of every book published, with PDF and ePub files available? You can upgrade to the eBook version at www.PacktPub.com and as a print book customer, you are entitled to a discount on the eBook copy. Get in touch with us at service@packtpub.com for more details. At www.PacktPub.com, you can also read a collection of free technical articles, sign up for a range of free newsletters and receive exclusive discounts and offers on Packt books and eBooks.

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Magento has been built by people who have as much passion about your website as they do about their own software, and as such, they are always looking to improve the internal optimization of their platform. They've already provided us with a variety of tools that we can use to better prepare our Magento store for search engines. Not only this, but due to the open source nature of the Magento platform, there exists a growing community of developers and SEO specialists who constantly innovate and experiment with different ways to improve the framework. Like any good e-commerce content management system, Magento allows us to adjust certain elements of each product, category, and CMS page features such as titles, meta information, and headings. Magento is rather good at delivering these simple SEO requirements. It has, however, its SEO shortcomings, and this book will teach you how to tackle some of the most common issues that may arise.