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Carter R. - Learning Magento Theme Development

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Packt Publishing, 2014. 205 p. ISBN-10: 1783280611, ISBN-13: 978-1-78328-061-2.
.Magento is an open source e-commerce solution. It comes with a variety of tools necessary for building a successful online shop. Magento offers many built-in capabilities, such as promotion pricing and coupon codes, detailed statistics, and SEO options. By using Magentos powerful theming engine, you can control the look, content, and functionality, and easily launch a flexible e-commerce website.This book will help you build your own store and help you broaden your customer reach. The book is a step-by-step guide to theming Magento 1.8, aimed at readers with little technical expertise. Starting with simple changes you can make to customize your store, from changing the logo and favicon to other simple configurable items, the book moves on to cover more in-depth theming techniques to help you build a fully custom Magento theme you can be proud of.By the end of this book, you will be able to create a new, custom, responsive, and advanced Magento theme of your own.What You Will Learn:
Discover Magento theme terminology and get to grips with the Magento platform;
Change the fundamentals of your Magento theme, from the logo to product image placeholders;
Implement your own custom Magento theme using Magento templates, layout files, and CSS;
Find techniques to improve your store for visitors on mobile and tablet devices;
Customize your Magento stores transactional e-mails.Create a custom theme from scratch for your Magento store.
Change the basics of your Magento theme from the logo of your store to the color scheme of your theme.
Easy-to-follow step-by-step guide on how to get up and running with Magento themes.Who This Book Is For:
This book is for web designers and developers with existing knowledge of CSS, HTML, and XML, who wish to learn more about Magento-specific theming techniques. Some knowledge of PHP may be useful, but is not necessary. iPAD Amazon Kindle, PC , Cool Reader (EPUB), Calibre (EPUB, MOBI, AZW3), Adobe Digital Editions (EPUB), FBReader (EPUB, MOBI, AZW3).

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Learning Magento Theme Development

Learning Magento Theme Development

Copyright 2014 Packt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

First published: August 2014

Production reference: 1130814

Published by Packt Publishing Ltd.

Livery Place

35 Livery Street

Birmingham B3 2PB, UK.

ISBN 978-1-78328-061-2

www.packtpub.com

Cover image by Benoit B (<>)

Credits

Author

Richard Carter

Reviewers

Ray Bogman

Vali Lungu

Ankit Sharma

Mukund Thanki

Acquisition Editor

Sam Wood

Content Development Editor

Madhuja Chaudhari

Technical Editors

Kunal Anil Gaikwad

Ankita Thakur

Nachiket Vartak

Copy Editors

Roshni Banerjee

Adithi Shetty

Stuti Srivastava

Project Coordinators

Neha Bhatnagar

Akash Poojary

Proofreaders

Simran Bhogal

Ameesha Green

Indexer

Hemangini Bari

Graphics

Abhinash Sahu

Ronak Dhruv

Production Coordinator

Adonia Jones

Cover Work

Adonia Jones

About the Author

Richard Carter is a web designer and frontend web developer based in Newcastle upon Tyne in the north east of England.

His experience includes many open source e-commerce and content management systems, including Magento, MediaWiki, WordPress, and Drupal. He has worked with clients such as the University of Edinburgh, University College Dublin, Directgov, NHS Choices, and BusinessLink.gov.uk.

He is the Creative Director at Peacock Carter Ltd (www.peacockcarter.co.uk), a web design and development agency based in the north east of England. He graduated from the University of Durham in Software Engineering, and currently lives in Newcastle upon Tyne. He blogs at http://www.earlgreyandbattenburg.co.uk and tweets as @RichardCarter and @PeacockCarter.

This is the author's seventh book. He has previously written MediaWiki Skins Design , Magento 1.3 Theme Design , Magento 1.4 Theme Design , Joomla! 1.5 Templates Cookbook , and The Beginner's Guide to Drupal Commerce by Packt Publishing. He was also a technical reviewer for MediaWiki 1.1 Beginners Guide and Inkscape 0.48 Illustrator's Cookbook by Packt Publishing and The Definitive Guide To Drupal 7 by Apress.

In particular, my thanks are due to Matthew, who has kept Peacock Carter on track while I was focusing on this book! Also, thanks to my family and friends, and Anna, whose constant support is much appreciated.

About the Reviewers

Ray Bogman is an IT professional and Magento evangelist from the Netherlands. He started working with computers in 1983, as a hobby. In the past, he worked for KPN, a large Dutch Telecom company, as a senior security officer.

He was the CTO of Wild Hibiscus, Netherlands, until 2010. He is the founder of Yireo and was the business creator there until 2011. He is also the founder of Jira ICT and has been the CEO since 2005. He is also the CTO of SupportDesk B.V., which he co-founded in 2011.

At SupportDesk B.V., he is a Magento, Joomla!, OroCRM, Web/Server/Mobile performance specialist and security evangelist. His focus during the day is business development and training webmasters and consultants about the power of Magento, from the basics up to an advanced level. He has trained over 1000 Magento and over 750 Joomla experts worldwide since 2005. He has been a regular speaker at Magento events such as Magento Developers Paradise and Meet since 2009.

Besides work, his hobbies are snowboarding, running, going to the movies and music concerts, and loving his wife Mette and daughter Belize.

He was the reviewer of Mastering Magento in 2012 the e-book, Mastering Magento the video in 2013, Mastering Magento Theme Design in 2014, and Magento Administration Guide in 2014.

Vali Lungu is a frontend developer with more than 12 years of experience in the area of software development. He started as an agent in a cyber-crime fighting unit and went through most aspects of web development, which includes frontend and backend programming in anything from JavaScript to Python, and establishing and developing frontend software architectures for complex Magento projects.

Currently, he is leading the frontend development team in one of the top Magento companies in Germany. While working there, he got certified as a Magento Front end Developer and added e-commerce application development to his technical skills.

I would like to thank my friend and colleague Vedran Suboti, one of the best Magento experts you can find, for his helping hand in the process of reviewing this book and for the way he's always ready to collaborate and put his awesome backend skills to work towards achieving awesome Magento projects and making the most of the framework.

Ankit Sharma loves to code. It's not only his profession, but one of his many diverse hobbies along with playing cricket, soccer, tennis (sometimes in real life), watching his favorite TV shows and movies, and of course participating in online blogs. Incidentally, he is also one of the friendliest and funniest people you will come across, and this makes him a joy to work with.

His skills and knowledge, combined with his personality, led him to conduct workshop seminars for his college peers to help them better understand the latest technologies. He also pioneered the online college course access at his college to make programming tools available to other students remotely.

While in college, he majored in Computer Engineering from Saurashtra University, India and pursued an MTech in Computer Engineering from Dharmsinh Desai University, India. He is the cofounder and VP of Engineering at CrowdClock now.

Mukund Thanki was born and raised at Porbandar. He lives in Vadodara, Gujarat, India now. He holds a Bachelor's degree in Electronics and Communications; however, by following his passion of programming, he dived into PHP and ultimately found himself at the shore of the most famous and robust platforms such as Magento and WordPress. He founded Pushkar Creations (>.

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