Carter - Magento Responsive Theme Design

Richard Carter is a web designer and frontend web developer based in Newcastle upon Tyne in the North East of England.

His experience includes many open source e-commerce and content management systems, including Magento, MediaWiki, WordPress, and Drupal. He has worked with clients including the University of Edinburgh, University College Dublin, Directgov, NHS Choices, and BusinessLink.gov.uk.

He is a creative director at Peacock Carter Ltd (peacockcarter.co.uk), a web design and development agency based in the North East of England. He graduated from the University of Durham in Software Engineering, and currently lives in Newcastle upon Tyne. He blogs at earlgreyandbattenburg.co.uk and tweets as @RichardCarter and @PeacockCarter.

This is his sixth book. He has previously written MediaWiki Skins Design , Magento 1.3 Theme Design , Magento 1.4 Theme Design, Joomla! 1.5 Templates Cookbook , and The Beginner's Guide to Drupal Commerce , and acted as a technical reviewer on MediaWiki 1.1 Beginners Guide , Inkscape 0.48 Illustrator's Cookbook , and Apress' The Definitive Guide To Drupal 7 .

In particular, my thanks are due to Matthew, who has kept Peacock Carter on track while I've focused on the book! Thanks also to my family and friends, whose constant support is much appreciated.

Ouz elikdemir is a senior software developer specializing in web application development who works for Metro Group (www.metrogroup.de), an affiliated company in Turkey.

He has been working in the IT sector since 1990 and he has implemented many e-commerce websites using Magento. He is also an experienced PHP and ExtJS framework user.

He lives in Istanbul with his wife, Nee, and his twins, Ece and Efe.

Vinai Kopp has worked as an independent web developer since 1998, learning the nuts and bolts of protocols, databases, languages, and standards as the modern Internet evolved. In March 2008, he specialized in development for the Magento platform, and has since collected experience in many projects, sized from small shops to large-scale projects in highly integrated implementations.

During 2012 and 2013, he worked as the senior manager of Developer Education at Magento Inc., creating and delivering technical training for Magento developers around the world.

Now he works as an independent consultant, developer, and trainer.

He has also played a part in the creation of the certifications for Magento developers and frontend engineers, and is a co-author of the German Magento Developer Handbook. At numerous Magento community events and at Magento Imagine, he has presented as a subject matter expert on technical topics.

In his spare time, he develops and maintains popular free and open source Magento modules, which can be found on GitHub at http://github.com/Vinai/.

He also loves running. At Magento events, you will often find him geeking out and going for early morning runs with likeminded friends.

Besides having fun with development in general and Magento in particular, he has a great wife and two lovely daughters.

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Preface

E-commerce has changed drastically in the last few years, with the need for stores to provide a realistic interface for both mobile and desktop users becoming increasingly important.

Responsive design is one approach to this requirement, and this book begins to help you uncover how you can apply responsive web design techniques within Magento.

What this book covers

, Beginning a Responsive Magento Theme , begins building your new responsive Magento theme and installing it on your Magento store.

, Making Your Store Responsive , adds to what you started in the previous chapter, dealing with Magento-specific pages from product pages to category listings.

, Responsive Checkout and Cart in Magento , looks at the Magento cart and checkout in more detail to address key issues customers are likely to have during the order process.

, Enhancing Your Responsive Magento Theme , adds some improvements to your new theme to improve your customers' experiences.