Ajzele - Instant E-Commerce with Magento: Build a Shop
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Copyright 2013 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: February 2013
Production Reference: 1180213
Published by Packt Publishing Ltd.
Livery Place
35 Livery Street
Birmingham B3 2PB, UK.
ISBN 978-1-78216-486-9
www.packtpub.com
Author
Branko Ajzele
Reviewer
Matej Krivak
Acquisition Editor
Andrew Duckworth
Commissioning Editor
Ameya Sawant
Technical Editor
Varun Pius Rodrigues
Project Coordinator
Sherin Padayatty
Proofreader
Aaron Nash
Production Coordinators
Conidon Miranda
Prachali Bhiwandkar
Cover Work
Conidon Miranda
Prachali Bhiwandkar
Branko Ajzele was born on January 16th, 1983 in Osijek, Croatia. His high school and faculty education was in the field of electro-technology. He graduated at Faculty of Electrical Engineering, in Osijek in 2006. Although not directly related to IT, during his faculty days he fell in love with web-related technologies. Throughout his career he initially worked full time as a Computer Consultant and later as a full time IT System Administrator. After that he got hooked on programming. He has spent over six years learning and developing both desktop and web applications in different programming environments such as C#, Java, and later in PHP.
He is currently working as CTO / Magento Certified Developer Plus at a company called Inchoo. Inchoo specializes in building and delivering high quality e-commerce solutions mostly powered by Magento eCommerce platform. At Inchoo he gained over four years of everyday Magento development and e-commerce project management experience. Additionally he is highly experienced with Zend Framework, Doctrine ORM, Symfony, and PHP in general. Besides web technologies, his latest interests are mobile platforms such as Android and iOS.
Matej Krivak is an experienced web/database developer, born and raised in Osijek, Croatia.
He has a Master's degree in Engineering (more specifically, Process Computing) from the Faculty of Electrical Engineering in Osijek, where he graduated with highest honors (that is, summa cum laude).
Matej is currently working for Inchoo, a Croatian company specialized in creation of e-commerce solutions based on Magento, as a team leader and a senior back-end developer. In the past, he has worked for Dialog, a small Croatian company, where he developed and maintained systems based on Oracle technologies.
He has a good knowledge of Magento, Oracle Designer 9i/11g, and various relational database management systems such as MySQL, Oracle, and Microsoft SQL Server.
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So you've decided to build and run your own web shop, but you need some guidance about where to start? You have come to the right place. May we suggest the Magento eCommerce platform. Magento comes in various editions: Community, Enterprise, and GO. Each edition has its strengths and weaknesses. Recipes contained in this micro book are aimed at Magento Community Edition (CE).
Magento CE is free, open source software that enables developers and tech savvy merchants to explore the power and flexibility of the Magento platform. In terms of platform all three product editions (Community, Enterprise, GO) share the same code base and functionality so getting to know Magento CE means a step closer to getting to know the rest of the product line.
Magento platform is built on top of Zend Framework, which implies PHP programming language. It uses MySQL database for data storage, and an HTTP server like Apache for serving content as web pages. All of these technologies can be run on Unix-based operating systems like Linux, OSX, BSD or even on Microsoft Windows. This makes Magento a pretty portable piece of software. Most of the time, however, this is not something you will trouble yourself with.
In order to successfully work through all of the recipes in this book, a low cost third-party shared hosting service will be fine. However, once you get the hang of Magento, you should carefully choose your hosting provider, or host Magento yourself if you have the know-how.
Recipes in this book cover everything you need to get your Magento platform up and running.
Installation (Should know) walks you through and basic Magento installation process, from obtaining the installation files, to the final installation success screen.
Basic configuration (Must know) walks you through the basic required, and some often forgotten, post-installation configuration steps.
Categories (Must know) shows you how to manage categories, which are the basic structure building blocks of your web shop.
Product attributes and attribute sets (Must know) emphasizes the importance of knowing the role of product attributes, which are the basic building blocks of each product. This recipe guides you though management of both attributes and their sets.
Products (Must know)
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