Rice - Magento: beginners guide: reate a dynamic, fully featured, online store with the most powerful open source e-commerce software
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- Book:Magento: beginners guide: reate a dynamic, fully featured, online store with the most powerful open source e-commerce software
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This book will provide you with step-by-step instructions for installing, configuring, and using Magento to run your own e-commerce site. We will set up an example store in the book with enough information to adapt the instructions according to your needs. This book is for anyone who wants to create an online store using Magento. If you are a non-technical person and are discouraged by the complexity of this powerful e-commerce application, this book is ideal for you.
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Copyright 2009 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing and its dealers or distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: March 2009
Production Reference: 1200309
Published by Packt Publishing Ltd.
32 Lincoln Road
Olton
Birmingham, B27 6PA, UK.
ISBN 978-1-847195-94-4
www.packtpub.com
Cover Image by Parag Kadam (paragvkadam@gmail.com)
Author
William Rice
Reviewer
Jose Argudo Blanco
Acquisition Editor
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Cover Work
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William Rice is a software training professional who lives, works, and plays in New York City. He is the author of two books on Moodle Moodle E-Learning Course Development and Moodle Teaching Techniques . His indoor hobbies include writing books and spending way too much time reading sites such as Slashdot and www.ted.org. His outdoor hobbies include orienteering, edible wild plants, and practicing archery within sight of JFK Airport. William is fascinated by the relationship between technology and society: how we create our tools, and how our tools in turn shape us. He is married to an incredible woman who encourages his writing pursuits, and has two amazing sons.
Jose Argudo is a web developer from Valencia, Spain. After finishing his studies he started working for a software company. He always works with PHP, a language he learned to love. Now, after six years, he is confident in his experience and has started to work as a freelance, in an attempt to give his personal vision to the projects he undertakes.
Working with Joomla!, CodeIgniter, CakePHP, jQuery, and other well-known open source technologies and frameworks, he expects to build stable and reliable applications that reflect his own vision of the Web.
To Silvia and my family
Dedicated to my wife, whose patience and support make my writing career possible.
Magento is the world's most evolved e-commerce solution. It runs on the Apache/MySQL/PHP platform. From installation you can control multiple storefronts, all shar customer and product information. Magento's templates and themes enable you to customize the look and feel of your store, even optimizing it for mobile phones. 'xtensions enable you to connect to a large number of payment gateways and shipping services. Modular code enables you to upgrade your Magento installation while retaining your customizations. Support is provided free by an active open source community and by subscription to Varienthe company behind Magento.
This book provides guidance in the form of a step-by-step approach to building a simple, effective online store. The book covers the key features of Magento that will help you get your store up and running. It guides you through installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.
When you create an online store with Magento, you usually follow a defined series of steps. This book is arranged to support that process. Each chapter shows you how to get the most from one step.
You will learn to customize the default Magento storefront, so that it becomes your store also about Magento's directory structure and where some of the elements of a store are customized. This experience will help you if you decide to go beyond this book and install new themes or create your own themes.
As you work your way through each chapter, your store will grow in scope and sophistication. By the time you finish this book you should have a basic but complete, working online store.
focuses on what you can do with Magento and a walk-through of a store using the features we will cover.
covers the installation of Magento on a low-cost hosting service.
focuses on creating categories and attributes, a necessary step before you can build your catalog of products.
focuses on the configuration of tax rates and rules to automatically apply the correct sales tax based upon the type of product and the purchaser's location.
focuses on adding products to your store with detailed descriptions, images, and inventory information.
focuses on the customization of the default storefront to make it your own.
focuses on presenting related products to your shoppers, offering products for sale in sets, and giving your customers options such as size, color, manufacturer, and more.
focuses on managing customer accounts and configuring store contact options.
focuses on configuring Magento's default payment options such as , credit cards, check/money order, and purchase orders.
focuses on offering customers a variety of shipping options, connecting to shippers such as UPS, FedEx, and USPS, and creating customized shipping rates.
covers the walk-through of fulfilling an order and discovering options for handling order fulfillment by observing the lifecycle of an order in Magento.
has step-by-step directions in one place, and eliminates the explanations so that you get just the steps you need.
This book is for anyone who wants to create an online store using Magento. If you are a non-technical person and are discouraged by the complexity of this powerful e-commerce application, this book is ideal for you.
In this book, you will find a number of styles of text that distinguishs between different kinds of information. Here are some examples of these styles, and an explanation of their meaning.
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