Jose A. Tizon - PrestaShop 1.5 beginners guide
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Copyright 2013 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: June 2010
Second Edition: April 2013
Production Reference: 1120413
Published by Packt Publishing Ltd.
Livery Place
35 Livery Street
Birmingham B3 2PB, UK.
ISBN 978-1-78216-106-6
www.packtpub.com
Cover Image by Asher Wishkerman (<>)
Authors
Jose A. Tizon
John Horton
Reviewers
Bart Sall
Bryan Shaw
Acquisition Editor
Andrew Duckworth
Lead Technical Editor
Susmita Panda
Technical Editors
Saumya Kunder
Ishita Malhi
Project Coordinator
Anugya Khurana
Proofreader
Samantha Lyon
Indexer
Tejal R. Soni
Production Coordinator
Pooja Chiplunkar
Cover Work
Pooja Chiplunkar
Jose A. Tizon studied computer engineering at the University of Huelva and Czech Technical University in Prague.
He started developing websites as a hobby in the year 2000. It then became a profession, as he is now a Software Development Engineer at Amazon.
In this way, he has developed e-commerce websites for small and big companies in Spain, Czech Republic, and the UK, finding a new experience in every single one.
Jose spends his spare time with his love, Yolanda, and in developing new ideas.
Yolanda, for standing me every day and not getting angry when I spend so much time developing some of my ideas. I love you! Mua.
My parents Antonio and Paqui; brother, Francisco; and my dog, Simba who give me all the support in the world and inspire me.
Ivan (Kaly), for being himself, and friends from Huelva and Prague, who were with me in every significant moment of my life.
Cesar Mariel, for pushing me in the startup world.
The open source community, because without them, this world would be completely different.
And of course, you, for reading this!
John Horton is a fan of most things digital and particularly enjoys the growing mobile industry. He has published books, apps, and websites.
He spends his working hours helping people make a success out of their web/ e-commerce enterprises through his design business, www.HadronWebDesign.com.
He is encouraging the pursuit of mathematics through the free Android app, MathLegends. www.MathLegends.com.
In his spare time, he likes shooting Zombies with his two sons.
To the other author, who must take the credit for this book!
Bart Sall is a web developer from the Netherlands specializing in HTML5, CSS3, PHP, MySQL, JavaScript, and jQuery.
He loves open source software and works with TYPO3, WordPress, Joomla!, PrestaShop, WooCommerce, osCommerce, and VirtueMart.
Bart Sall was one of the first people in the Netherlands who started building his webshops using PrestaShop as a base.
He is still as excited about PrestaShop now as he was back when the first stable version of PrestaShop was released.
His company website can be found at www.os-evolution.com.
His personal website can be found at www.bartsalle.nl.
I would like to acknowledge Jolanda, my wife, and my beautiful kids, Noa and Fenne.
I would also like to acknowledge my mother Lies, and my father Theo, who passed away in January this year.
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If you want to start your e-commerce business but are not so much of a technical person, then PrestaShop could be your solution because it is an easy, open source, and free-for-use software that helps sell your products over the Internet.
PrestaShop is a live software, due for an open source license; there is a big community developing new features and fixing bugs very fast.
This book is called a "beginner's guide" only because that is where it starts! Using both realistic and unusual case studies throughout, PrestaShop 1.5 Beginner's Guide will take you on a click-by-click, yet whirlwind journey to the realization of a fully featured, highly professional e-commerce business.
, Getting Started , covers how to download and prepare the PrestaShop files, make a database, install PrestaShop, and implement post-installation security.
, Back Office , helps you with setting the shape of your store, including the logo. We will set up your home page, make some more key pages such as "Contact us" and "Conditions of use", and change and customize themes.
, Merchandising for Success , discusses and implements an efficient category structure. We will add high quality product descriptions that sell and take a look at all the different ways in which you can use PrestaShop to highlight products. We will also take a look at product features, attributes, accessories, and customization.
, Getting More Customers , provides information on how to choose the best keywords and provide food for the search engines. We will refine PrestaShop search. We will also cover tag clouds, how to use the PrestaShop CMS, URLs in PrestaShop, robots and site maps, and how to use PrestaShop language features.
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