David Scott - The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI

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ISBN : 978-0-8144-3262-4 (eBook)

Library of Congress Cataloging-in-Publication Data

Scott, David T.

The new rules of lead generation : proven strategies to maximize marketing ROI / David T. Scott. pages cm

Includes bibliographical references and index.

ISBN 978-0-8144-3261-7 (hbk.) ISBN 0-8144-3261-1 (hbk.) 1. MarketingManagement. 2. Strategic planning. I. Title.

HF5415.13.S3896 2013

658.8'02dc23

2012045472

2013 David T. Scott
All rights reserved.

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