Frumi Barr - A CEOs Secret Weapon

A CEOs Secret Weapon

By Frumi Rachel Barr, Ph.D.

How many leaders truly know their cause andpurpose in life and pursue it with a passion that makes othersenvious? Few. How many of those leaders translate that passion intotheir enterprise? Fewer still. Readers of A CEOs SecretWeapon discover how to do exactly that.

Frumi Barr employs the theoryof projecting your inner self into the company. She harnesses thepower of knowing your Why to implement solutions that work. Says Frumi,Harness your inner passionwhatever it isto become the mostcommitted advocate for your cause that ever existed. With the helpof A CEOs Secret Weapon,that is a realistic goal .

The book accomplishes thisobjective in 10 powerful chapters; each shining a bright light onthe most potentially disruptive and destructive issues facingbusiness leaders and CEOs every day. Frumi deconstructs each, thenshows just how to navigate around the rocks and shoals that canpunch a hole in the hull. Chapter 4, High StakesConversations , forexample, shows how anyone can harness dissention and turn it totheir advantage. Have an aggressive subordinate? Want to turn thataggression into a productively assertive leader? Read on.Indeed, High Stakes Conversations leaves nothing to chance that could derail thesuccess you deserve. Frumi shows you how. The other 9 chapters arejust as essential and produce the same phenomenalresults.

But wait. Theres more. The book uses casestudies to illustrate ways to best implement the Leaders passionfor their cause, purpose and Why. Peppered throughout thebook are: CEOs real life examples of the most confounding issuesthey face and what they did about them. Some succeeded, somedidnt. Frumi dissects what went right and what they could havedone to achieve a different outcome.

A CEOs Secret Weapon is 51,000 words ofextraordinary commentary about whats bugging todays leaders andwhat they can do about it. Certainly, CEOs need to know what FrumiRachel Barr says in this book. Along with business, the same issuesconfront leaders of most organizations, be it nonprofits, military,government, religious organizations or others. Leading and managingis a contact sport. Whether you lead a combat fighter squadron or agroup of CPAs, sooner or later youll need to strengthen yourteams cohesiveness (Chapter 7, Making Your Why ComeAlive) in the face of new challenges. Frumi shows youhow.

Dr. Barr walks the talk. She has been the CEO ofthree enterprises and the CFO of two others. She has an MBA and aPh.D. as well as multiple certifications in related specialties.She serves as personal confidante and coach to a number ofhigh-profile CEOs. Dr. Barr is in the management trenches everyworking day.

Read and study A CEOs Secret Weapon.Harness your personal power that comes from knowing your own cause,purpose and Why. Then use the passion that comes with thatknowledge to realize your organizations fullest potential. Dontwait another minute. Achieving your most complete personal successis just 10 short chapters away.

* * *

To Soldier Sam, an incredible man who I had thehonor of calling Daddy. He made his final journey May8th, 2012 with his family (including me and my ownchildren) at his bedside in Montreal.

The paradox was that this gentle man survivedWorld War II after being in the first of the Special Forces, ajoint US and Canadian force. He was the first Jewish Canadianparatrooper barely making it over the 55 height limit. Of the1800 men who joined the force, over 1400 never returned frombattle. By the grace of God my Daddy was one of those whoreturned.

He was a wonderful husband, father, grandfather,and an Entrepreneur. He would have loved to have this book when hestarted on his entrepreneurial adventure. I learned a lot form hisperseverance and can do attitude.

November 16, 1914 to May 8, 2012

* **

By Frumi Rachel Bar

Published by Frumi Barr at Smashwords

All rights reserved

Copyright 2012 by Frumi Barr

Smashwords Edition

This eBook is licensed for your personal use andenjoyment only. This eBook may not be re-sold or given away toothers. If you would like to share this book, please purchase anadditional copy for each recipient. If you are reading this bookand did not purchase it, or it was not purchased for your use only,then please return to Smashwords.com and purchase your own copy.Thank you for respecting the hard work of the author.

Library of Congress Cataloging-in-PublicationData

Barr, Frumi

A CEOs Secret Weapon / Frumi Barr

ISBN 9781479337934

1. Discovering your Why. 2. High stakesconversations. 3. Talking about what matters. 4. Assemble yourWHOs. 5. The power of Why.

* * *

To be aleader you only need one thing and one thing only: Followers.Thats it. A follower is someone who raises his or her hand andchooses to go in the direction you point. They volunteer to work tohelp advance towards the vision or destination the leader lays out.Often they will do it at personal sacrifice. Not because they wereasked to, but because they choose to.

Authority can get people to do things.However, having authority does not make someone a leader. A leaderis only a leader when others choose to follow. The question is, whyshould anyone follow you?

I have learned that the great leadersthosewith the capacity to inspire others to act, everyone from MartinLuther King, Jr. to Steve Jobs all think, act and communicate theexact same wayand its the complete opposite to the rest of us.What I have learned is that they all start with Whythe purpose,cause or belief that drives us. A clear sense of Why you do whatyou do is like an internal compass. No matter in which directionyou face, that compass does not change the way it faces. And justas having a compass is the only way to navigate out of the woods orreach a chosen destination, so too is a clear sense of Why the onlyway to navigate through hard times or build a vision.

Frumi Barr is one of those bright lights whojoined me in this cause that I have to inspire people to do whatinspires them. To help build a vision of a world in which the vastmajority of people wake up every single day inspired to go to workand return home fulfilled by the work they do.

Without any clichs or psychobabble, Frumifound her own style to guide leaders who inspire or who have thepotential to inspire their own Whyto get a clear sense of thefixed point to which their compass points. More valuable, sheteaches those leaders to navigate with that compass. To use theirWhy to build organizations, make decisions and decide on strategiesthat help advance their causeto help them reach the destinationthey imagine.

In the few years that I have known Frumi shehas inspired me with her undying conviction. Her undying belief inpeople. Her want to do good in the world. Her completeselflessness. I love that she has written her own book to share herideas with even more people. I know the more people who learn theseideas, the greater the chance we have to build that world Iimagine. A world in which we are inspired and fulfilled by the workwe do.

Thank you to Frumi for being a part of thismovement and good luck to all of you who are about to continue onyour journey with a remarkable guide by your side.

Inspire on!

Simon Sinek

* * *

The CEO of any enterprise has a tough job. Thinkabout it. They make all the decisions and champion the cause allthe way to success. The CEO bears the blame for all failures. Theboss sets the priorities for everyone working at the enterprise.All crises land on the CEOs doorstepmost are urgent, potentiallycatastrophic affairs.