Theory, Development, and Strategy in Transmedia Storytelling
This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling.
Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaids Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries.
The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.
Renira Rampazzo Gambarato is Associate Professor in Media and Communication Studies at Jnkping University, in Sweden. Her area of expertise revolves around fiction and nonfiction transmedia studies. She is the co-editor of the recent books The Routledge Companion to Transmedia Studies (2019) and Exploring Transmedia Journalism in the Digital Age (2018).
Geane Carvalho Alzamora is Associate Professor in Social Communication at Federal University of Minas Gerais, Brazil. Her area of expertise revolves around transmedia studies, semiotics and digital journalism. She is the co-editor of the recent books Exploring Transmedia Journalism in the Digital Age (2018) and Textualidades Miditicas (2017).
Lorena Trcia is Associate Professor in Social Communication at University Center of Belo Horizonte, Brazil. Her area of expertise revolves around transmedia studies, education, and journalism. She is the author of several articles published in peer-reviewed journals, such as Journalism Studies, International Journal of Communication, and Global Media and Communication.
Routledge Advances in Transmedia Studies
Series Editor: Matthew Freeman
This series publishes monographs and edited collections that sit at the cutting-edge of todays interdisciplinary cross-platform media landscape. Topics should consider emerging transmedia applications in and across industries, cultures, arts, practices, or research methodologies. The series is especially interested in research exploring the future possibilities of an interconnected media landscape that looks beyond the field of media studies, notably broadening to include socio-political contexts, education, experience design, mixed-reality, journalism, the proliferation of screens, as well as art- and writing-based dimensions to do with the role of digital platforms like VR, apps and iDocs to tell new stories and express new ideas across multiple platforms in ways that join up with the social world.
Transmediality in Independent Journalism
The Turkish Case
Dilek Grsoy
Theory, Development, and Strategy in Transmedia Storytelling
Renira Rampazzo Gambarato, Geane Carvalho Alzamora, Lorena Trcia
First published 2020
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
and by Routledge
52 Vanderbilt Avenue, New York, NY 10017
Routledge is an imprint of the Taylor & Francis Group, an informa business
2020 Renira Rampazzo Gambarato, Geane Carvalho Alzamora, Lorena Trcia
The right of Renira Rampazzo Gambarato, Geane Carvalho Alzamora, Lorena Trcia to be identified as authors of this work has been asserted by them in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data
A catalog record has been requested for this book
ISBN: 978-0-367-34304-0 (hbk)
ISBN: 978-0-367-34305-7 (ebk)
Typeset in Sabon
by codeMantra
The process of writing this book has been highly valuable to us as we have had the opportunity to revisit and, moreover, to develop further our understanding of transmedia dynamics. In the past decade, we have been dedicating our scholarly work to various facets of transmedia studies and we are not alone. We would like to acknowledge with gratitude the involvement of Amanda Chevtchouk Jurno, Adriano Austeclnio Pdua dos Santos, and Sergei Andreevich Medvedev in the data collection for our studies dedicated to the Olympic Games and the Fdration Internationale de Football Association (FIFA) World Cups in Brazil and in Russia. And an even bigger thank-you must go to Dr. Luciana Andrade Gomes Bicalho, who has been actively collaborating with us in different capacities already for several years. Her insightful contributions to our research are visible throughout the book, especially in .
The purpose of this book, based on a decade of research, is to present our theoretical-methodological vision of transmedia studies, understood here as a contemporary communication dynamics. This book expands on the previous studies and original writings of the authors of this book (Renira Rampazzo Gambarato, Geane Carvalho Alzamora, and Lorena Trcia) regarding transmedia dynamics in various facets of fiction and non).
We understand transmedia storytelling as logic, similar to communication logic that permeates the most varied social practices in specific communication dynamics. Transmedia logic manifests as a communication process characterized by the multiplatform distribution of information and collective action for creative expansion of information.
According to Scolari, Bertetti, and Freeman (2014), there are at least two possible modes of transmedia expansion: media expansions and narrative expansions. They claim that transmedia storytelling can be considered a specific case of general transtexual storytelling. The expansion of the narrative is thus at the same time a social, commercial and semiotic necessity of certain tales (Scolari et al., 2014, p. 2).
In this regard, transmedia dynamics is a communication process that normalizes the course of actions through various mediating instances (institutional, technological, semiotic, commercial, social, political, cultural, etc.), configuring that the more robust the social practices are, the more associations they are able to make in online/offline connections. Thus, as a communication process, transmedia dynamics is also a complex mediation process that propagates in conjunction with vertical communication processes (triggered by media industries) and horizontal communication processes (based on collective citizen actions).
