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Alison Hulme - Consumerism on TV: Popular Media from the 1950s to the Present

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Presenting case studies of well-known shows including Will and Grace, Birds of a Feather, Sex and the City and Absolutely Fabulous, as well as reality television, this book examines the transformations that have occurred in consumer society since its appearance and the ways in which these have been constructed and represented in popular media imagery. With analyses of the ways in which consumerism has played out in society, Consumerism on TV highlights specific aspects of the changing nature of consumerism by way of considerations of gender, sexuality and class, as well as less definable changes such as those to do with the celebration of ostentatious greed or the righteousness of the ethical shopper. With attention to the highly delineated consumer field in which shopping as an embedded practice of everyday life is caught between escapism and politics, authors explore a variety of themes, such as the extent to which consumerism has become embedded in forging identity, the positing of consumerism as a form of activism, the visibility of the gay male consumer and invisibility of the lesbian consumer, and the (re)stratification of consumer types along class lines. An engaging invitation to consider whether the positioning of consumerism through on-screen depictions is indicative of a new type of non-philosophical politics of choice - a form of marketised, (a)political pragmatism - this book will appeal to scholars and students of sociology and cultural and media studies, with interests in class, consumption and gender.

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CONSUMERISM ON TV
The Cultural Politics of Media and Popular Culture
Series Editor:
C. Richard King
Washington State University, USA
Dedicated to a renewed engagement with culture, this series fosters critical, contextual analyses and cross-disciplinary examinations of popular culture as a site of cultural politics. It welcomes theoretically grounded and critically engaged accounts of the politics of contemporary popular culture and the popular dimensions of cultural politics. Without being aligned to a specific theoretical or methodological approach, The Cultural Politics of Media and Popular Culture publishes monographs and edited collections that promote dialogues on central subjects, such as representation, identity, power, consumption, citizenship, desire and difference.
Offering approachable and insightful analyses that complicate race, class, gender, sexuality, (dis)ability and nation across various sites of production and consumption, including film, television, music, advertising, sport, fashion, food, youth, subcultures and new media, The Cultural Politics of Media and Popular Culture welcomes work that explores the importance of text, context and subtext as these relate to the ways in which popular culture works alongside hegemony.
Also available in the series
Masculinity in Contemporary Quality Television
Michael Mario Albrecht
ISBN: 978-1-4094-6972-8
Disability and Popular Culture
Focusing Passion, Creating Community and Expressing Defiance
Katie Ellis
ISBN: 978-1-4724-1178-5
Beyond Hate
White Power and Popular Culture
C. Richard King and David J. Leonard
ISBN: 978-1-4724-2746-5
The American Imperial Gothic
Popular Culture, Empire, Violence
Johan Hglund
ISBN: 978-1-4094-4954-6
Consumerism on TV
Popular Media from the 1950s to the Present
Edited by
ALISON HULME
Royal Holloway, University of London, UK
First published 2015 by Ashgate Publishing Published 2016 by Routledge 2 Park - photo 1
First published 2015 by Ashgate Publishing
Published 2016 by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
711 Third Avenue, New York, NY 10017, USA
Routledge is an imprint of the Taylor & Francis Group, an informa business
Copyright Alison Hulme 2015
Alison Hulme has asserted her right under the Copyright, Designs and Patents Act, 1988, to be identified as the editor of this work.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Notice:
Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library.
The Library of Congress has cataloged the printed edition as follows:
The Library of Congress Cataloging-in-Publication Data has been applied for.
ISBN 9781472447562 (hbk)
ISBN 9781315573724 (ebk-PDF)
ISBN 9781317161165 (ebk-ePUB)
Contents

Susan Nacey
Alison Hulme
Rachel Rye
Absolutely Fabulous
Susie Khamis
Tania Lewis
Ella Fegitz
Susie Khamis and Anthony Lambert
Emma Bell
Lisa French
Notes on Contributors
Emma Bell is Senior Lecturer in the School of Humanities at the University of Brighton. She is the author of essays on film and philosophy, mental distress and the media, and gender and popular culture, and she is the editor of The World Directory of Cinema: Great Britain. Her research interests include representations of Romany, Gypsy, and Traveller peoples, representations of disability and mental distress, critical theory, and film philosophy. She is a founder member of the Thinkingfilm Collective.
Ella Fegitz is a doctoral researcher at Goldsmiths, University of London. She holds a BSc in Media, Communication and Culture & Anthropology from Oxford Brookes University; an MA in Gender, Society and Representation from University College London; and is in the final stages of her doctoral study at Goldsmiths College working on the representation of womens subjectivity and sexuality in Italian popular culture under the supervision of Professor Angela McRobbie. Ella also teaches at Goldsmiths.
Lisa French is Associate Professor in Cinema Studies, Media and Communication at RMIT University. She is the co-author of the books Shining a Light: 50 Years of the Australian Film Institute (2009) and Womenvision: Women and the Moving Image in Australia (2003). Lisas PhD and MA research were both interested in gender and Australian film, and she has published widely in these fields in local and international journals. Her film projects include producing the film Birth of a Film Festival (2003), a film about the first Melbourne International Film Festival. Her professional history includes a broad range of experiences in screen culture, including three years as the director of the St Kilda Film Festival, and nine years on the board of the national screen culture body, the AFI.
Alison Hulme is Teaching Fellow at Royal Holloway, University of London, UK. She also guest lectures at Goldsmiths, University of London, UK, University College Dublin, Ireland, and was the 2014 Ron Lister Fellow at the University of Otago, New Zealand. She has previously worked at Goldsmiths College, Beijing Foreign Studies University, and the University of Iceland. She is the author of On the Commodity Trail (Bloomsbury Academic, 2015), various journal articles, and editor of The Changing Landscape of Chinas Consumerism (Elsevier, 2014). She is currently working on a new monograph tracing the history of the concept of thrift and its application in the current Age-of-Austerity. Prior to entering academia, Alison was a radio and TV presenter for many years.
Susie Khamis is Senior Lecturer in the School of Communication at the University of Technology Sydney. Her doctoral thesis Bushells and the Cultural Logic of Branding won the Sydney Harbour Foreshore Heritage Prize in 2007, and in 2011 she was the founding editor of Locale: The Australasian-Pacific Journal of Regional Food Studies. Her research areas are in the areas of branding, media identities and food cultures. Susie currently teaches units in both Media and International Communication.
Anthony Lambert is Senior Lecturer at Macquarie University, Australia, where he has taught since 2003. He has published widely on film, television, space and identity. He is co-editor of the book Diasporas of Australian Cinema (Intellect, 2009) and has recent publications in M/C, Crime Media Culture, Metro and Space and Culture
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