Chenglu Wang - Handbook of Research on the Impact of Fandom in Society and Consumerism

Handbook of Research on the Impact of Fandom in Society and Consumerism

• Cheng Lu Wang
  University of New Haven, USA

A volume in the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series Book Series

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Library of Congress Cataloging-in-Publication Data

Names: Wang, Chenglu, editor.
Title: Handbook of research on the impact of fandom in society and
consumerism / Cheng Lu Wang, editor.
Description: Hershey, PA : Business Science Reference, [2020] | Includes
bibliographical references and index. | Summary: "This book offers an
in-depth discussion on the soaring popularity of fan communities and how
these followers serve a larger purpose in a consumer-driven society"-
Provided by publisher.
Identifiers: LCCN 2019024166 (print) | LCCN 2019024167 (ebook) | ISBN
9781799810483 (hardcover) | ISBN 9781799810490 (ebook)
Subjects: LCSH: Consumer behavior. | Fans (Persons) | Subculture--Economic
aspects. | Brand loyalty.
Classification: LCC HF5415.332.F36 H36 2020 (print) | LCC HF5415.332.F36
(ebook) | DDC 658.8/342--dc23
LC record available at https://lccn.loc.gov/2019024166
LC ebook record available at https://lccn.loc.gov/2019024167

This book is published under the IGI Global book series Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) (ISSN: 2327-5502 eISSN: 2327-5529)

British Cataloguing in Publication Data

A Cataloguing in Publication record for this book is available from the British Library.

All work contributed to this book is new, previously-unpublished material. The views expressed in this book are those of the authors, but not necessarily of the publisher.

Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series Eldon Y. Li (National Chengchi University, Taiwan & California Polytechnic State University, USA) ISSN: 2327-5502

Business processes, services, and communications are important factors in the management of good customer relationship, which is the foundation of any well organized business. Technology continues to play a vital role in the organization and automation of business processes for marketing, sales, and customer service. These features aid in the attraction of new clients and maintaining existing relationships.

The Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series

addresses success factors for customer relationship management, marketing, and electronic services and its performance outcomes. This collection of reference source covers aspects of consumer behavior and marketing business strategies aiming towards researchers, scholars, and practitioners in the fields of marketing management.

The Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series(ISSN 2327-5502) is published by IGI Global, 701 E. Chocolate Avenue, Hershey, PA 17033-1240, USA, www.igi-global.com. This series is composed of titlesavailable for purchase individually; each title is edited to be contextually exclusive from any other title within the series. For pricing and ordering information please visit http://www.igi-global.com/book-series/advances-marketing-customer-relationship-management/37150. Postmaster: send all address changes to above address. Copyright 2020 IGI Global. All rights, including translation in other languages reserved by the pulisher. No part of this series may be reproduced or used in any form or by any means - graphics, electronic, or mechanical, including photocopying, recoreding, taping, or information and retrieval systems - without written permission from the publisher, except for non commercial, educational use, including classroom teaching purposes. The views expressed in this series are those of the authors, but not necessarily of IGI Global

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