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Scott Mautz - Make It Matter: How Managers Can Motivate by Creating Meaning

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Scott Mautz Make It Matter: How Managers Can Motivate by Creating Meaning
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The startling truth is that 70% of the workforce is disengaged - their bodies may put in long hours, but their hearts and minds never punch in. You may even be one of those thats searching for ways to make work really work for you. This is a terrible dilemma for organizations trying to motivate employees to do more with less. So how to motivate the disengaged, and further engage the engaged? Its not pay, perks, or promotions. The answer is to foster meaning at work, that is, give work a greater sense of personal significance, and thus, make work matter.Make It Matter is the antidote to crisis levels of disengagement and the first ever book that serves as a practical, yet inspiring How To guide for motivating by creating meaning - the motivational tour de force of our times. Distilling reams of research, case studies, stories, and interviews with managers at great companies to work for, the author unveils 7 essential Markers of Meaning that can be triggered to create meaning in and at work. Youll get dozens of tools and learn about the power of:*Direction - Reframe work to add meaning and motivation, and help people find a sense of significance and purpose in what they do*Discovery - Craft the richest kind of opportunities to learn, grow, and influence, while helping people feel valued and valuable*Devotion - Cultivate an authentic, caring culture, master meaning-making leadership behaviors, and drive out corrosive behaviors that can unknowingly drain meaning at workFind out why the #1 bestselling author in the world (and ex CEO) James Patterson raves about Make It Matter and why Soundview BusinessBooks has named it a Book to Watch in 2015.When people feel that they matter, they give their all. Channel that power and everyone profits.

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MAKE IT
MATTER

MAKE IT
MATTER

How Managers Can Motivate
by Creating Meaning

Scott Mautz

Make It Matter How Managers Can Motivate by Creating Meaning - image 1

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LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA

Mautz, Scott.

Make it matter : how managers can motivate by creating meaning / Scott Mautz.1 Edition.

pages cm

Includes index.

ISBN 978-0-8144-3617-2 (hardcover)ISBN 0-8144-3617-X (hardcover)ISBN 978-0-8144-3618-9 (e-book)ISBN 0-8144-3618-8 (e-book) 1. Leadership. 2. Employee motivation. 3. Meaning (Psychology) I. Title.

HD57.7.M3935 2015

658.314dc23

2014042342

2015 Scott Mautz.

All rights reserved.

Printed in the United States of America.

This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019.

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About AMA

American Management Association (www.amanet.org) is a world leader in talent development, advancing the skills of individuals to drive business success. Our mission is to support the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts, webinars, podcasts, conferences, corporate and government solutions, business books, and research. AMAs approach to improving performance combines experiential learninglearning through doingwith opportunities for ongoing professional growth at every step of ones career journey.

Printing number

10 9 8 7 6 5 4 3 2 1

CONTENTS
Introduction

When the nobel prizewinning physicist richard feynman was still getting his graduate degree at Princeton, he was asked to oversee a group of engineers who were tasked, without much context, to perform an endless series of tedious calculations. The math wasnt especially difficult if you were an engineer, but the work proceeded very slowly and it was full of errors. Growing more frustrated with the performance, Feynman made a critical discovery that would dramatically alter the course of events moving forward. He realized the problem wasnt the math, but that the engineers were totally disengaged. So he sagely convinced his superiors to let the engineers in on what he already knewwhy they were performing the calculations, and why they were sweating their tails off in the New Mexico desertin Los Alamos, New Mexico, to be exact.

It was at that time that Feynmans boss, Robert Oppenheimer, pierced the veil of secrecy that had surrounded the work and let the engineers in on the enormity of what they were doing. They werent simply doing routine math for some inconsequential lab exercise. They were performing calculations that would enable them to complete the race to build the atomic bomb before the Germans did.

Their work would win the war.

Meaning matters.

Obviously, not every workplace has as meaningful a backdrop as global conflict. However, this book will show you whats possible in any place of work, in your place of work, when meaning-rich experiences are facilitated and the resultant energy is channeled toward work that truly matters.

Engagement and productivity would know no limitsand thats something we need more than ever.

One of the great business conundrums of our time is working with shrinking budgets and compressed timelines but inflated demands for productivity. Were working harder and longer for less and without a lot of conviction. The statistics dont lie; in this increasingly more with less business world, a shocking number of workers are more or less disengaged. Our potential is slipping away along with, most likely, our profits.

For the well-meaning manager, there is a solution to this conundrum, one that can transcend the typical short-term fixes, inspire growth and fulfillment, unlock sustained effort, and give everyone a greater return on their investment in time at work.

Its meaning.

This book teaches you how to motivate by creating meaning so that everyone profitsthe company and all of its constituents.

Perhaps youre thinking that meaning is just a higher-order concept, nice to imagine but too ethereal and touchy-feely to have any practical application.

Make It Matter will shatter that misconception with dozens of proven exercises, tools, and instructions. Youll find provocative, insightful new concepts for driving the highest level of sustained performance in your organization while unlocking deep fulfillment for your constituents (and yourself) along the way.

This book is meant for managers looking to step up, stand out, and make a step change by reframing and reinvigorating a work life that so many want so much more from. Its for those who want to work with a clear and rewarding sense of purpose and who want their work to amount to a compelling legacy left behind. Its for those who want to motivate truly peak performance. And its for those who want to inspire and improve the whole lives of those reporting to them, not just the eight hours theyre together.

part one
DEFINITION
CHAPTER 1
Why Meaning Matters

Do matter at work?

The question isnt do you earn your paycheck, or are you good at what you do.

Do you matter?

Does the work you do uniquely make a difference to your company and to othersand does it matter to you?

Far too many of us feel our hours at work dont count. While our plates may seem full, our lives may not. As a result, many of us simply disengage at some level. Gallup research found that 71 percent of American workers can be coded as either not engaged or actively disengaged in their work, meaning they are emotionally disconnected from their workplaces and are less likely to be productive. Actively disengaged can even mean that workers are undermining their workplace environment with negative attitudes and behaviors that amount to sabotage (weve probably all run into at least one of these people).

Other studies on workplace engagement have come to similar conclusions. The Conference Boards 2014 survey indicates that only 47.7 percent of Americans are satisfied with their jobs, down from 61.1 percent when the survey was first conducted in 1987, and a study by the

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