George Berkowski - How to Build a Billion Dollar App
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- Book:How to Build a Billion Dollar App
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- Year:2015
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Apps have changed the way we communicate, shop, play, interact, and travel, and their phenomenal popularity has presented possibly the biggest business opportunity in history. In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowskione of the minds behind the internationally successful taxi hailing app Hailogives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success. Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush, Square, Viber, Clash of Clans, Angry Birds, Uber, and Flipboard to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition). If youve ever dreamed of quitting your nine to five job to launch your own company or youre a gifted developer, seasoned entrepreneur, or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.
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A practical guide on how to start your mobile app company. A must read for anyone who wants to start a mobile app business Riccardo Zacconi, Founder and CEO King Digital (maker of Candy Crush Saga)
The first book to take a detailed, insightful behind-the-scenes look at the mobile app world. A must read for anyone who wants to know what it takes to build an app into a successful business Hugo Barra, VP, Xiaomi and former VP Android Product Management, Google
George Berkowski knows from the front line how to build fast-scaling digital businesses. Dont start one of your own without taking his advice David Rowan, Editor, Wired magazine
A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app Michael Acton Smith, Founder and CEO, Mind Candy (maker of Moshi Monsters)
I loved this book. It provides an entertaining and rigorous yet very practical guide to success in the brave new world of mobile technology. I will never look at apps the same way again Bill Aulet, Managing Director of The Martin Trust Center for MIT Entrepreneurship and author of Disciplined Entrepreneurship
George has combined his own experience at Hailo with a thoughtful study of the iconic mobile companies of this era to provide a helpful guide to entrepreneurs and investors trying to understand the emerging mobile economy Adam Valkin, Managing Director at General Catalyst Partners
Distilling lessons from the leading mobile internet startups, George offers unique insight into the app economy, the biggest and fastest wealth-creating opportunity in history Paul Forster, Co-Founder and former CEO, Indeed
In his new work, George Berkowski delivers a compulsively readable business book; its a rollicking yet rigorously detailed ride through the process of creating a breakthrough app-based business. Berkowskis engaging account of the rise of the app economy provides an insiders view on entrepreneurial best practices, as illustrated by first-hand insights into the people and their ventures who have triumphed by exploiting the mobile revolution. Its a richly rewarding read Jeffrey F. Rayport, Faculty, Harvard Business School
Published by Piatkus
ISBN: 978-0-349-40138-6
Copyright 2014 George Berkowski
The moral right of the author has been asserted.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of the publisher.
The publisher is not responsible for websites (or their content) that are not owned by the publisher.
Piatkus
Little, Brown Book Group
100 Victoria Embankment
London, EC4Y 0DY
www.littlebrown.co.uk
www.hachette.co.uk
To my parents, and Kasia
Id love to thank the following people for all their help, input, opinions and support throughout the process of creating this book: Tina Baker, Niqui Berkowski, Samar Chang, Brad Feld, Jay Bregman, Steve Brumwell, Poppy Hope, Michael Varley, Matthew Osborne, Dominika Dudziuk, Anthony Gell, and my editor Zoe Bohm.
I n early 2011, I had just completed the sale of my startup (a video-dating site called WooMe.com) and was relishing the chance to take a few months off in the sun, when I saw a cryptic post on a tech website from the entrepreneur Jay Bregman and couldnt help but get in touch. I shot him an email, met him in person and found myself intrigued by his idea for a new mobile startup an app that allowed passengers to hail a taxi from their smartphone. But his approach was fresh and disruptive (and in this book Ill be using disruptive to describe something that brings about a step change, shakes things up a bit). It directly solved the problem of how to build up a community of drivers before any passengers were using the app.
From my very first conversation with Jay I realised that his vision for the company was global an app that any person could use in any language to catch a taxi in any city in the world. I was sold. Jay needed someone with my experience to translate his great vision into a concrete business strategy, to refine the business model and build the technology and software to turn it into an app. And so, in early 2011, only a few weeks after the company was incorporated, I joined the tiny startup as the Head of Product. The company was named Hailo.
Since then its been a meteoric trajectory, growing from a handful of people on the HMS President (an old warship transformed into budget office space which bucks, rolls and creaks with the River Thames traffic) to more than 250 people in 7 countries and hundreds of millions of dollars in taxi fares.
My experience at Hailo taught me a huge amount about what it takes to achieve success on a huge, global scale and proved that anyone with a great idea for an app-centric business has the potential to turn that idea into reality and a global success. This book is the first step to making that happen.
Until 1916 we didnt even have any billionaires
#BILLIONDOLLARAPP
Why This Book Is Different
This book will help you get inside the head of people who have built billion-dollar apps. It will help you to see the world as they see it and take you on the journeys that they have been through. It will share my insiders view of this world with you along with the interviews and conversations I have been so lucky to have with these amazing mobile entrepreneurs.
As an entrepreneur and an engineer I want to tell you the way it really is. I want to talk about what happens behind the scenes and behind the computer screens. Ive read enough stories about the glamorous side of technology startups, where billionaires are created overnight as if by magic but, to hit billion-dollar heights, there is a huge amount that goes on behind the scenes that your ultimate success will depend on.
I have been lucky enough to work with and meet some of the most talented, passionate and lucky entrepreneurs out there. I have also had the chance to work with some of the most experienced mobile-technology investors in the world including Accel Partners, Union Square Ventures, Atomico, Index Ventures and Wellington Partners. This book is a distillation of countless late nights, years of hard work and a great adventure.
Whether youre a newcomer to mobile technology, a gifted developer, seasoned entrepreneur or just intrigued by what it takes to build a billion-dollar company in this day and age, this book is for you.
Its not just a theory
My bookshelves are piled high with books brimming with great advice about how to build a great business, about how to cross chasms and be an effective executive. Biographies of Apple cofounder Steve Jobs, investor Warren Buffett, Google cofounder Larry Page, Microsoft cofounder Bill Gates and businesswoman and Facebook chief operating officer Sheryl Sandberg peer down over my desk. But, as I reread these books, I keep finding business strategies that no longer work, or principles that, although only a few years old, seem to be already outdated in the fast-moving world of mobile technology.
Today, the most successful new technology businesses are rewriting the rules in real time. A new wave of companies is rocketing to success in mobile technology, and a new type of entrepreneur is driving them towards billion-dollar valuations faster than at any point in history.
Ive read numerous accounts of how to build a world class technology company but no one has yet attempted to package practical, actionable advice about how to build an extraordinary, billion-dollar,
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