Table of Contents
More Praise forHow to Persuade People Who Dont Want to Be Persuaded
Joel Bauer and Mark Levy draw back the curtain and let you see, hear, touch, and use the most mysterious mechanisms of successinfluence and persuasion. If youre thinking lightweight cunning or heavyweight sociology, forget it. Were talking about an ancient craft our ancestors knew that our generation forgot. This book will teach you how to wield your best ideas to influence others with the mystical dexterity of a caveman who strikes a flint just soand creates fire.
Nick Corcodilos, founder of the North Bridge Group, Inc. and author ofAsk the Headhunter
How to Persuade People Who Dont Want to Be Persuaded is a gem. Its concepts are clear, its examples are powerful, and the writing in it provides readers with the energy inherent in a great pitch. If you want to elevate your ideas and get them received as if they were manna from heaven, you must read this book.
Leslie Yerkes, president of Catalyst Consulting Group, Inc. and author of301 Ways to Have Fun at Work, Fun Works,andBeans
Joel Bauer and Mark Levy teach you how to get into the mind of the decision maker and convert no into yes.
Jeffrey Gitomer, author ofThe Sales BibleandThe Patterson Principles of Selling
Ive watched Joel Bauer work with audiences for 12 years and now I understand why hes been the undisputed leader in persuasion. But How to Persuade People Who Dont Want to Be Persuaded isnt just a story about Joel. Its an unselfish recipe for personal and professional development. This book is a gift.
Matt Hill, president, The Hill Group
Joel Bauer and Mark Levy elevate the art of salesmanship to a level others only dream about and reveal persuasion strategies few professionals would be willing to share. Truly, this is a book on how to be a success.
Larry Becker, former creative partner of Becker-Kanter Advertising
Mr. Bauer possesses amazing insight, and offers inspired revelations into human behavior. This book is dangerous.
William Bakoyni, president and CEO, Video Technologies
No hocus-pocus here. This book will awaken the negotiator within and enable you to be more persuasive that you ever thought possible.
Max Cohen, cofounder and CEO, CashAdvance.com
Bauer and Levy dont just prove the power of persuasion in their new book; they show you how to become an expert at this key life skillquickly and easily.
Peter Economy, coauthor ofManaging for Dummies
While reading Joel Bauers book, youll get an urge to rush out and test what youve learned. When you see your first victims eyes light up, youll realize his persuasion techniques really work. From that moment on, youre hooked.
Scott Goodman, CEO, Samson Technologies
How to Persuade People Who Dont Want to Be Persuaded is candid, insightful, educational, and fun. Read it and put some magic into your business life.
Jeffrey J. Fox, author ofHow to Make Big Money in Your Own Small BusinessandHow to Become CEO
Donald Trumps Art of the Deal and Joel Bauers How to Persuade People Who Dont Want to Be Persuaded are two essentials for those looking to succeed in business.
Bob Bedbury, director of Business Development, Gumas Advertising
Master Joel and Marks influence strategies and you can become the business worlds next pied piper.
Stewart Levine, author ofThe Book of AgreementandGetting to Resolution
I found influence principles I could immediately apply to my business on almost every page.
David Goldsmith, founder, MetaMatrix Consulting, Inc.
Joel Bauer is such a rock star. He has shown up with his own brand of real magic and it will rock your world. Read every word and read it again.
Angelica J. Holiday, TV producer, entertainment/advertising/marketing & brand consultant
A must read and a fun read for business people at any level. The book grabs you the moment you pick it up and is full of underground practices, which will have you persuading like a professional pitchman.
Thomas J. Waletzki, president, Eizo Nanao Technologies
How to Persuade People Who Dont Want to Be Persuaded will shake you out of your comfort zone and, in the process, draw others to your ideas. A wonderfully unorthodox look at how to influence and get attention.
John Izzo, author ofSecond Innocence: Rediscovering Joy & WonderandAwakening the Corporate Soul
For my mother, Carol, who never said, It cannot be done, and my wife, Cherie, who said, Is that all?
J. B.
For my mother, Rhoda, who read me Treasure Island, and my wife, Stella, who can persuade with the best of them.
M. L.
ACKNOWLEDGMENTS
Id like to thank my wife, Cherie, who knew I had potential when it was well hidden; my amazing children, Chanelle, Briana, and Sterling, who every day teach me what life is really about; my mother, Carol Bauer, and my father, Stephen Shoyer; my adoring grandfathers, Albert and Duffy; and my closest friends, Bill Bakoyni, Larry Becker, David Borys, Gary Lamers, Eric Maurin, Dale Penn, Jason Randal, David Stahl, and Jon Stetson. Without their ongoing support, the journey toward getting what Ive always wanted would have been lonely. Id like to thank my life teachers, Jack Chanin, Paul Diamond, Joe DeLion, Gary Hunter, Hidy Ochiai, Ron Praver, Benny Ray, and Gregg Webb; the Kenin Coin & Stamp Shop Magic Department when I was eleven; the staff of Carnival Cruise Lines when I was thirteen; and my publicist, Phil Lobel, who has worked brilliantly with the media to get the word out about me.
Id also like to thank my co-author, Mark Levy, who is a writing god. Working with Mark is the only way my techniques and philosophy could have ever been transferred so expertly to the page. He climbed inside my world, and became a friend as well.
Life has dealt me a great hand, and the cards will remain in play until my last breath.
J. B.
Id like to thank my wife, Stella, whose love and support has kept me going; my mom, Rhoda; my brother, Paul; my sister, Joyce; and, all my other amazing relatives, like Gil, Irwin, and Joan. I thank my friends whose wisdom helped Joel and me write this book: Dick The Guru Axelrod, Renee Babiewich, Larry Becker (for introducing me to Joel), Steve Theres a peculiarity in my shoe Cohen, Patti Danos, Kevin Daum (for a twohour conversation that made it all clear), Christopher Dilts and his hair, Jack Foster, Bob The Happy Skeptic Friedhoffer, Michael Leonardo Gelb, Nathan Gold, David Ferris Buehler Goldsmith, Michelle Herman, Paul Harris, Robert Short Sentences Jacobs, Mac Vegas, baby! King, Paul Lemberg, Steve How did it walk? Sanderson, Rich Schefren, Adam Snukal, Ken Swezey (who was excited by our book concept before anyone else, and whose enthusiasm gave the PitchMind rocket a lift into orbit), and Karl Weber. Also, thanks to our literary agent, Muriel Nellis, and her assistant, Jane Roberts, to everyone at Wiley, with a big shout out to Matt The Nurturer Holt and Tamara The Transylvanian Hummel, and to Claire Huismann and the killer staff at Impressions Book and Journal Services. Also also, Id like to thank my pets. When youre writing eleven hours a day with no humans in sight, a bark, a meow, or a tweet can be awfully comforting. Bless you Kuma, Jofu (Fuzio), Tiger, and Betsy.