PORTFOLIO / PENGUIN
THE BEST BUSINESS BOOKS OF ALL TIME
J ACK C OVERT is the founder and former president (retired) of 800-CEO-READ, a specialty business book retailer that began as a subsidiary of the Harry W. Schwartz Bookshops. Jack still offers his hard-won business and book acumen to the company as a consultant. He lives in Milwaukee, Wisconsin, with his wife of forty-plus years.
T ODD S ATTERSTEN helps business experts create and publish business books. He lives in Portland, Oregon, with his wife and three children.
S ALLY H ALDORSON is the general manager of 800-CEO-READ and has worked for the company in many different roles for 20 years. She has an M.A. in English and Creative Writing, and lives in Milwaukee, Wisconsin, with her husband and son.
Visit www.100bestbiz.com
PORTFOLIO / PENGUIN
An imprint of Penguin Random House LLC
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New York, New York 10014
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First published in the United States of America by Portfolio / Penguin 2009
Published in paperback with new material and revisions 2011
This paperback edition with further new material published 2016
Copyright 2009, 2011, 2016 by Jack Covert and Todd Sattersten
Copyright 2016 by Sally Haldorson
Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.
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ISBN 9781101992388 (ebook)
Library of Congress Cataloging-in-Publication Data
Names: Covert, Jack, author. | Sattersten, Todd, author. | Haldorson, Sally, author
Title: The 100 best business books of all time : what they say, why they matter, and how they can help you / Jack Covert, Todd Sattersten, Sally Haldorson.
Other titles: One hundred best business books of all time
Description: Third Edition. | New York : Portfolio/Penguin, 2016. | Revised edition of The 100 best business books of all time, 2009.
Identifiers: LCCN 2016019222 | ISBN 9780143109730 (paperback)
Subjects: LCSH: BusinessBibliography. | ManagementBibliography. | BusinesspeopleBooks and readingUnited States. | ExecutivesBooks and readingUnited States. | Best booksUnited States. | BISAC: BUSINESS & ECONOMICS / Reference. | BUSINESS & ECONOMICS / Management.
Classification: LCC Z7164.C81 C85 2016 HF1008 | DDC 016.65dc23
Cover design: Based on an original design by Joy Panos Stauber and Joseph Perez
Version_1
I dedicate this book to A. David Schwartz, who saw something in me that I didnt, and who is either really proud or is rolling over in his grave. Either way, thanks!
Jack Covert
To Eric and Sue SatterstenFor your love and support from the very beginning.
Todd Sattersten
Thank you to Jack and Todd for the opportunity to work on this book with you and for sharing your expansive business knowledge with me over the years.
Sally Haldorson
CONTENTS
Improving your life, your person, and your strengths.
Inspiratio n. Challenge. Courage. Change.
Nine organizational blueprints from which to draft your own.
Approaches and pitfalls in the ongoing process of creating customers.
The all-important numbers behind the game.
Guiding and directing the people around you.
Eight lives. Unlimited lessons.
Eight guides to the passion and practicality necessary for any new venture.
Seven industry tales of both fortune and failure.
Insight into the process of developing new ideas.
The future of business books lies here.
PREFACE TO THE REVISED PAPERBACK EDITION
WRITING The 100 Best Business Books of All Time was the culmination of my twenty-five years of reading, reviewing, and recommending business books. It thrills me that the book has continued to sell consistently and has been reprinted in ten languages. Of course, over the past years, weve gotten some pointed questions and concerns about our choices, which we expected when we placed this stake in the ground, and the business book world has changed quite a bit in the intervening years. But I am happy to say that as we updated the material for this paperback, I am still excited by every book, every nugget of information weve included here.
Since publishing The 100 Best , it would be an understatement to say that a lot has changed in the world. Economically, we have survived a worldwide financial tsunami and continue to struggle amid its aftermath. Globally, we have watched as countries were smashed by real tsunamis and other environmental disasters. On a smaller scale, the publishing industry has faced the wave of e-books and e-readers as its tipping point (read Malcolm Gladwell, ) has clearly been reached. The digital book will continue to radically change the way people get information and will continue to mold the look of the publishing industry in the future. Our small company has felt the impact of these swells. We have reacted to these changing times by staying lean and differentiating ourselves through our customer service and ability to customize. In order to adapt, weve applied many lessons learned from the books recommended here.
The trends in business books are also shaped by the economy, by necessity, by the demands of busy readers who can download business information immediately. Over the past few years, the number of big-thinking, investigative books about the economy has soared. Books encouraging entrepreneurs to venture out independently and create something new (as Todd has done, leaving the company in 2009) are incredibly popular. Social media books now come in every flavor. While we still believe The 100 Best is a definitive list, among these recent trends, there have been many worthy and meritorious books published. We created the 800-CEO-READ Business Book of the Year award to celebrate them.
In this newest revised paperback edition, you may note one particular difference in authorship. As I have been retired for two years now, the burden of writing and updating this book fell to Todd and 800-CEO-READs general manager, Sally Haldorson, who had a significant role in shaping this book. They have updated the list with some new selections. Almost ten years have passed since we formulated the original list for The 100 Best , and there were ample new titles to consider. We chose five books that we felt deserved inclusion and improved the quality of this resource. The Gifts of Imperfection by Bren Brown adds heart. Lean In by Sheryl Sandberg adds courage. Eric Riess The Lean Startup shows that entrepreneurship has become a management practice. Andrew Ross Sorkins Too Big to Fail provides the closest thing we have to an oral history of the economic collapse of 2008. And finally, Daniel Kahnemans Thinking, Fast and Slow deftly illuminates decision-making. These new books sit alongside a collection of works that will make any businessperson better at what they do.
Thank you for reading,
Jack Covert, Founder and former President of 800-CEO-READ
INTRODUCTION
11,000. That was the number of business books published in the United States in 2007. Placed one on top of another, the stack would stand as tall as a ninety-story building. And the 880 million words in that ninety-story pile would take six and a half years to read. Locked somewhere in this tower of paper is the solution to your current business problem.