Cover
title | : | High Performance Selling : Advice, Tactics, and Tools : the Complete Guide to Sales Success |
author | : | Beck, Terry. |
publisher | : | The Career Press |
isbn10 | asin | : | 1564145522 |
print isbn13 | : | 9781564145529 |
ebook isbn13 | : | 9780585475080 |
language | : | English |
subject | Selling. |
publication date | : | 2001 |
lcc | : | HF5438.25.B397 2001eb |
ddc | : | 658.85 |
subject | : | Selling. |
Page 1
High Performance Selling
Advice, Tactics, and Tools. The Complete Guide to Sales Success
by Terry Beck
Page 2
Copyright 2001 by TwinBeck Productions, LLC
All rights reserved under the Pan-American and International Copyright Conventions. This book may not be reproduced, in whole or in part, in any form or by any means electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system now known or hereafter invented, without written permission from the publisher, The Career Press.
HIGH PERFORMANCE SELLING
Edited by Dianna Walsh
Typeset by John J. O'Sullivan
Cover design by Barry Littman
Printed in the U.S.A. by Book-mart Press
To order this title, please call toll-free 1-800-CAREER-1
(NJ and Canada: 201-848-0310) to order using VISA or MasterCard,
or for further information on books from Career Press.
The Career Press, Inc., 3 Tice Road, PO Box 687,
Franklin Lakes, NJ 07417
www.careerpress.com
Library of Congress Cataloging-in-Publication Data
Beck, Terry, 1962
High performance selling by Terry Beck.
p. cm.
Includes index.
ISBN 1-56414-552-2 (paper)
1. Selling. I. Title.
HF5438.25 .B397 2001
65 8.85dc2 1
00-069663
Page 3
Acknowledgments
To Staceyyou're always the reason I get there.
still falling t.
"You get by with a little help from your friends."
I would like to acknowledge my family, friends, and business associates who helped me take this book from nifty idea to completed project. Notably, I would like to thank:
Cindy Johnston, Daryl Papoushek, Neil Rackham, Tom Lang, Jocelyn Williams, Bell Canada, Chris Aiken, Rob Abel, Carroll Beck, Danielle Russella, Ed Cunicelli, Mark McCleary, Mike Holloway, Jim Clarke, Basil Beck, Bell Mobility, Maureen Harvey, William Grove, Greg Harris, Chantal Sirois, Julie Boucher, Momentum Systems, Barb Hackendorn, Xerox Canada, Karen Hayward, Jim Muzyka, Roddie Davidson, Dick Corner, Lany Warnock, Documentum, Albert Ianacci, Jacqueline Feeley, Linda Davila Sheftel, Mike Miles, Miller Heiman, Inc., Jenny Johnston, Scott Cook, and Sue Dezwart.
I would also like to express my sincerest thanks to my editor, Don Loney, for his patience, understanding, and diligence over the past year, as this project slowly took form and came to life. Thanks, Don.
Finally, special thanks to Steve Pawlick and Ken Gravelle, two great leaders at Xerox who helped me learn what sales is all about.
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Contents
Part 1: SELLING | |
1. The Sale Is Waiting | |
2. Not Everyone in Sales Can Sell | |
3. Sellers Sell and Peddlers Tell | |
4. Selling Skills Are for Life | |
Part 2: ASK AND LISTEN | |
5. Stop Talking | |
6. Ask Good, Short Questions | |
7. Use Your Natural Curiosity to Get the Answers | |
8. When in Doubt, Ask Your Customer | |
9. Assume Nothing | |
Part 3: RULES OF THUMB | |
10. The Buying Cycle Is More Important than the Selling Cycle | |
11. There's No Such Thing as a Typical Day | |
12. Keep it Short and SimpleThe KISS Principle | |
13. Ditch the Pitch | |
14. Set Expectations for Your Sales Meeting | |
15. There's a Way to Solve Problems | |
Part 4: ABOUT YOU | |
16. Attitude Is Everything | |
17. Persistence Is Also Everything | |
18. Creating a Sales Personality Is a Big Mistake | |
19. Chameleon Sellers Blend In | |
20. Self-Confidence Is No Secret | |
21. Don't Worry About Your Hair | |
22. See the Reward | |
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Part 5: GETTING PREPARED | |
23. "Winging It" Just Doesn't Cut It | |
24. Make Call Planning Simple, Fast, and Effective with the "GOTTA KNOWS" | |
25. Smarter Is Better than Harder | |
26. Being Both "Hunter" and "Farmer" Is the Key to Consistency | |
Part 6: GOING TO THE RIGHT PLACE | |
27. Think Like Your Customers | |
28. Hey You "Solution Sellers"Call High and Wide | |
29. There Are Only Two Types of Customers to Worry About | |
Part 7: OPENING THE DOOR | |
30. Your Reputation Counts | |
31. Reference Selling Is Hard to Beat | |
32. Get Your Foot in the Door with a WIIFM | |
33. Your Customers Are Waiting for a Special Phone Call | |
Part 8: DISCOVERING AND DEVELOPING | |
34. Find the Fires | |
35. Leverage Your Strengths | |
36. A Problem Is Only a Problem When the Customer Thinks It's a Problem | |
37. Don't Be Afraid to Change Your Customer's Comfort Zone | |
38. Anticipating a Need Is Far Better than Responding to One | |
39. Your Nose Is a Powerful Sales Tool |
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