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Terry Beck - High Performance Selling: Advice, Tatics, and Tools : The Complete Guide to Sales Success

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High Performance Selling delivers a thought-provoking, sometimes unconventional, and always practical guide for todays salespeople. Written for those who are just starting their first sales career, as well as for veteran sellers, this book will improve a salespersons ability to: -Get motivated. -Penetrate target accounts. -Discover and develop opportunities. -Build relationships. -Shorten the customers buying cycle. -Handle objections and gain commitment. -Win against competition by positioning and influencing buying criteria.

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title High Performance Selling Advice Tactics and Tools the Complete - photo 1


title:High Performance Selling : Advice, Tactics, and Tools : the Complete Guide to Sales Success
author:Beck, Terry.
publisher:The Career Press
isbn10 | asin:1564145522
print isbn13:9781564145529
ebook isbn13:9780585475080
language:English
subjectSelling.
publication date:2001
lcc:HF5438.25.B397 2001eb
ddc:658.85
subject:Selling.

Page 1


High Performance Selling

Advice, Tactics, and Tools. The Complete Guide to Sales Success

by Terry Beck

Page 2 Copyright 2001 by TwinBeck Productions LLC All rights reserved under - photo 2

Page 2


Copyright 2001 by TwinBeck Productions, LLC

All rights reserved under the Pan-American and International Copyright Conventions. This book may not be reproduced, in whole or in part, in any form or by any means electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system now known or hereafter invented, without written permission from the publisher, The Career Press.

HIGH PERFORMANCE SELLING
Edited by Dianna Walsh
Typeset by John J. O'Sullivan
Cover design by Barry Littman
Printed in the U.S.A. by Book-mart Press

To order this title, please call toll-free 1-800-CAREER-1
(NJ and Canada: 201-848-0310) to order using VISA or MasterCard,
or for further information on books from Career Press.

The Career Press Inc 3 Tice Road PO Box 687 Franklin Lakes NJ 07417 - photo 3

The Career Press, Inc., 3 Tice Road, PO Box 687,
Franklin Lakes, NJ 07417
www.careerpress.com

Library of Congress Cataloging-in-Publication Data
Beck, Terry, 1962
High performance selling by Terry Beck.
p. cm.
Includes index.
ISBN 1-56414-552-2 (paper)
1. Selling. I. Title.
HF5438.25 .B397 2001
65 8.85dc2 1
00-069663

Page 3


Acknowledgments

To Staceyyou're always the reason I get there.

still falling t.

"You get by with a little help from your friends."

I would like to acknowledge my family, friends, and business associates who helped me take this book from nifty idea to completed project. Notably, I would like to thank:

Cindy Johnston, Daryl Papoushek, Neil Rackham, Tom Lang, Jocelyn Williams, Bell Canada, Chris Aiken, Rob Abel, Carroll Beck, Danielle Russella, Ed Cunicelli, Mark McCleary, Mike Holloway, Jim Clarke, Basil Beck, Bell Mobility, Maureen Harvey, William Grove, Greg Harris, Chantal Sirois, Julie Boucher, Momentum Systems, Barb Hackendorn, Xerox Canada, Karen Hayward, Jim Muzyka, Roddie Davidson, Dick Corner, Lany Warnock, Documentum, Albert Ianacci, Jacqueline Feeley, Linda Davila Sheftel, Mike Miles, Miller Heiman, Inc., Jenny Johnston, Scott Cook, and Sue Dezwart.

I would also like to express my sincerest thanks to my editor, Don Loney, for his patience, understanding, and diligence over the past year, as this project slowly took form and came to life. Thanks, Don.

Finally, special thanks to Steve Pawlick and Ken Gravelle, two great leaders at Xerox who helped me learn what sales is all about.

Page 4


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Page 5


Contents

Part 1: SELLING

1. The Sale Is Waiting

2. Not Everyone in Sales Can Sell

3. Sellers Sell and Peddlers Tell

4. Selling Skills Are for Life

Part 2: ASK AND LISTEN

5. Stop Talking

6. Ask Good, Short Questions

7. Use Your Natural Curiosity to Get the Answers

8. When in Doubt, Ask Your Customer

9. Assume Nothing

Part 3: RULES OF THUMB

10. The Buying Cycle Is More Important than the Selling Cycle

11. There's No Such Thing as a Typical Day

12. Keep it Short and SimpleThe KISS Principle

13. Ditch the Pitch

14. Set Expectations for Your Sales Meeting

15. There's a Way to Solve Problems

Part 4: ABOUT YOU

16. Attitude Is Everything

17. Persistence Is Also Everything

18. Creating a Sales Personality Is a Big Mistake

19. Chameleon Sellers Blend In

20. Self-Confidence Is No Secret

21. Don't Worry About Your Hair

22. See the Reward

Page 6


Part 5: GETTING PREPARED

23. "Winging It" Just Doesn't Cut It

24. Make Call Planning Simple, Fast, and Effective with the "GOTTA KNOWS"

25. Smarter Is Better than Harder

26. Being Both "Hunter" and "Farmer" Is the Key to Consistency

Part 6: GOING TO THE RIGHT PLACE

27. Think Like Your Customers

28. Hey You "Solution Sellers"Call High and Wide

29. There Are Only Two Types of Customers to Worry About

Part 7: OPENING THE DOOR

30. Your Reputation Counts

31. Reference Selling Is Hard to Beat

32. Get Your Foot in the Door with a WIIFM

33. Your Customers Are Waiting for a Special Phone Call

Part 8: DISCOVERING AND DEVELOPING

34. Find the Fires

35. Leverage Your Strengths

36. A Problem Is Only a Problem When the Customer Thinks It's a Problem

37. Don't Be Afraid to Change Your Customer's Comfort Zone

38. Anticipating a Need Is Far Better than Responding to One

39. Your Nose Is a Powerful Sales Tool

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