Mize Sean - Article Marketing Why the Old way doesnt work and how to succeed with it now

Article marketing is the process of writing articles and submitting them to article directories online for search engine traffic. That used to be my solid definition of article marketing. But that old model doesnt work anymore. However, dont write off article marketing yet.

Heres why: article marketing is alive and well, just not using that definition. Before I give you the new definition what is working today with article marketing Ill give you some background on why the old style of article marketing doesnt work anymore.

The whole idea behind article marketing is that for many years, you could write articles, submit them online, and youd have to do things really poorly to not get traffic from them. And the traffic you get from articles is really strong traffic. But because so many people began to abuse article marketing, writing rehashed and respun articles and passing them off as new content, the search engines have aggressively banned the types of things that made article marketing so popular: excessive linking, and the same article on more than 1 site.

So why do any article marketing now? Because when you do it the new way which Ill teach you in a moment you get the benefits of search engine traffic without triggering any flags to the search engines.

The reason for this is that what the search engines really want is original, useful content. And it used to be that if you wrote original, useful content, the search engines couldnt really find you unless you had jillions of links to your content. But now that they are cracking down on jillions of links, your original, personal content is rising in the rankings. In fact, I believe that if you write original, relevant content, and only get 1-3 relevant links to it in the search engines, they will recognize it! Thats right, 1-3 relevant links!

The search engines are rewarding the smaller websites and original content. This radically changes the article marketing and content marketing outlook. This means that you can now write original content, post it online, stay away from linking schemes and instead get just a few relevant links, and get high rankings in the search engines.

It all goes back to the idea that the search engines desperately want the original content. And because they have gotten so good at spotting bad link patterns which they define as any unnatural linking pattern my guess is that almost all articles out there that are commercial in nature are getting some form of unnatural linking and therefore being blocked from search results. So think about this if the bulk of online content is blocked - then what happens to your content if it is not blocked? It rises in the search engines by default!

So now that weve gone through the background information of why the old style of article marketing is not working, lets dig into how to do article marketing in such a way that you do get traffic from it.

The key is original content. The thing is, the search engines dont have any interest in rehashed old content. And if you dont have anything to contribute in terms of new ideas, you probably arent going to be able to contribute to the wealth of knowledge online. And if you cant contribute to the wealth of knowledge online, then you arent going to get traffic from the search engines. You might think that is unfair, but if you want the search engines to give you traffic, you have to do it the way they want. And what they want is original content.

The next step is getting it published in the right places online. The truth of the matter is, there are many article directories that have very low quality content across the board, and only a few that are truly respected by the search engines. So let me ask you this: if you put your high quality original content on a web site that has tons of low quality content, will the search engines be likely to see your content as original even if it is? Probably not. It would be like going to your local low price leader cheapo discount store and expecting to buy really high quality goods. Even if they had the high quality products, you would probably be leery that they werent really high quality, just a low-quality knockoff or made for the discounter low quality look-alikes. And thats what happens when you submit your content to the wrong websites. So you have to get it published on the right sites.

Then once your article is posted on that site, you need to get a few just a few relevant links. More is not better. Repeat: more is not better. Just a few. There are many ways to do this, but the easiest way I find to do it is to just use article marketing for it. Heres how it works: write an article (lets call it article 1) and submit it to an article directory or quality website (lets call it article directory a). Then write article 2 and submit it to article directory or website b. In article 2, put a link in it to article 1. (You normally get 2 links in your resource box in each article; use the first to send traffic to your squeeze page and use the second to send a link to your prior article.) So now you have one link to your article. Then write article 3 and submit it to article directory c, with both links going to your prior articles, one to article 1, one to article 2.

Then when you write article 4 and submit it to article directory d, link to article 3. Article 5 on article directory e points to article 4. Then article 6 on article directory f points to both articles 4 and 5. Note that only articles 4 and 5 also have links to your squeeze page, article 6 has links to both prior articles. Then article 7 will link back to article 6. Continue this pattern in groups of 3 until you have exhausted your list of article directories or websites, then start over.

This seems so simple, yet it is so powerful. You will get traffic from this. The search engines will notice. The better and more popular articles will end up having people recommending them and getting more links to them. But dont try to accelerate the process by buying links or trying to do any mass link building. It will backfire.