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Jessica Pressman - Bookishness: Loving Books in a Digital Age

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Twenty-first-century culture is obsessed with books. In a time when many voices have joined to predict the death of print, books continue to resurface in new and unexpected ways. From the proliferation of shelfies to Jane Austenthemed leggings and from decorative pillows printed with beloved book covers to bookwork sculptures exhibited in prestigious collections, books are everywhere and are not just for reading. Writers have caught up with this trend: many contemporary novels depict books as central characters or fetishize paper and print thematically and formally.In Bookishness, Jessica Pressman examines the new status of the book as object and symbol. She explores the rise of bookishness as an identity and an aesthetic strategy that proliferates from store-window dcor to experimental writing. Ranging from literature to kitsch objects, stop-motion animation films to book design, Pressman considers the multivalent meanings of books in contemporary culture. Books can represent shelter fromor a weapon againstthe dangers of the digital; they can act as memorials and express a sense of loss. Examining the works of writers such as Jonathan Safran Foer, Jennifer Egan, Mark Z. Danielewski, and Leanne Shapton, Pressman illuminates the status of the book as a fetish object and its significance for understanding contemporary fakery. Bringing together media studies, book history, and literary criticism, Bookishness explains how books still give meaning to our lives in a digital age.

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BOOKISHNESS LITERATURE NOW LITERATURE NOW MATTHEW HART DAVID JAMES AND - photo 1

BOOKISHNESS

LITERATURE NOW

LITERATURE NOW

MATTHEW HART, DAVID JAMES, AND REBECCA L. WALKOWITZ, SERIES EDITORS

Literature Now offers a distinct vision of late-twentieth- and early-twenty-first-century literary culture. Addressing contemporary literature and the ways we understand its meaning, the series includes books that are comparative and transnational in scope as well as those that focus on national and regional literary cultures.

For a complete list of titles, see

BOOKISHNESS

LOVING BOOKS IN A DIGITAL AGE

JESSICA PRESSMAN

Columbia University PressNew York

Columbia University Press Publishers Since 1893 New YorkChichester West - photo 2

Columbia University Press

Publishers Since 1893

New YorkChichester, West Sussex

cup.columbia.edu

Copyright 2020 Columbia University Press

All rights reserved

E-ISBN 978-0-231-55119-9

Library of Congress Cataloging-in-Publication Data

Names: Pressman, Jessica, author.

Title: Bookishness : loving books in a digital age / Jessica Pressman.

Description: New York : Columbia University Press, [2020] | Series: Literature now | Includes bibliographical references and index.

Identifiers: LCCN 2020022437 (print) | LCCN 2020022438 (ebook) | ISBN 9780231195126 (hardcover) | ISBN 9780231195133 (trade paperback)

Subjects: LCSH: BooksSocial aspects. | Books and readingSocial aspects. | Literature and technology.

Classification: LCC Z116.A2 P87 2020 (print) | LCC Z116.A2 (ebook) | DDC 302.23/2dc23

LC record available at https://lccn.loc.gov/2020022437

LC ebook record available at https://lccn.loc.gov/2020022438

A Columbia University Press E-book.

CUP would be pleased to hear about your reading experience with this e-book at .

Cover design: Noah Arlow

To Jonah and Sydney

Bookishness Loving Books in a Digital Age - image 3
CONTENTS

Twelve Souths BookBook for iPhone

Headboard made from books

Necklace comprising miniature books

Store window in New Orleans using books as decorations

Bookish cupcakes by Cakes and Cupcakes Mumbai

Twelve Souths Mac BookBook

Pamela Paulsruds Touchstones (2013)

Brian Dettmer, New Funk Standards (2017)

Jane Austen duvet cover

Apple iBook app interface

Three-dimensional text in Amaranth Borsuk and Brad Bouses Between Page and Screen (2012)

Final shot of The Joy of Books (2012)

Page layout from Leanne Shaptons Important Artifacts and Personal Property from the Collection of Lenore Doolan and Harold Morris, Including Books, Street Fashion, and Jewelry (2009)

Example of a blook

Stack of books as home dcor, from Target.com

Bookish comforter that you can read while resting in bed

Pride and Prejudice leggings

Slipcover and bookish insert elements in J. J. Abrams and Doug Dorsts S. (2013)

Fake marginalia in the pages of J. J. Abrams and Doug Dorsts S. (2013)

Screenshot from the augmented-reality narrative game The Ice-Bound Concordance (2016)

Bookishness in The Ice-Bound Compendium

Excerpt from House of Leaves, the remastered, full-color edition, by Mark Z. Danielewski (2000)

Concrete poetry shark in Steven Halls The Raw Shark Texts (2007)

Flipbook sequence of shark emerging from depths

Page layout from Jonathan Safran Foers die-cut book Tree of Codes (2010)

Front cover of Jonathan Safran Foers Tree of Codes

Doug Beube bookwork sculpture, Inside Macintosh (2005)

Paper email

T his is a book about feeling attachedto books, bookish identities and communities, and moreand this book only came into the world because of my personal attachments over the last decade. After such a long, nonlinear path, it is a privilege to be able to thank those who supported me along the way.

I was eight months pregnant (and had to get permission from my doctor to travel), but I flew from New Haven, Connecticut, to Ann Arbor, Michigan, to speak at the Bookishness symposium that Jonathan Freedman organized at the University of Michigan.

Jonathan Freedman took a chance on me, a very green professor. He invited me to participate alongside two of the scholars I most respected, Alan Liu and Leah Price, and then published my talk in the Michigan Quarterly Review (after great editorial insights, for which I remain grateful). Jonathan Freedman is one of the more generous scholars I know, and I thank him for that first push that helped produce this book.

The bookishness article in the fall 2009 issue of Michigan Quarterly Review remained the only thing published from this book for a long while, but it was enough. The topic had legs, and it gave me passage to explore the idea of bookishness through a series of talks given at beautiful universities and with brilliant audiences. These include the Yale Beinecke History of the Book lecture series, the University of Utrecht (The Netherlands), Amsterdam University (The Netherlands), Justus-Liebig-Universitt (Germany), Konstanz University (Germany), Michigan State University, NYU Abu Dhabi, UCLA, UCSB, USC, University of Iowa, SDSU, the Shota Rustaveli Institute of Georgian Literature (Tbilisi, Georgia), and the University of Southern Denmark. I am grateful to Kiene Brillenburg Wurth, Heike Schaeffer, Anna Weigel, Justus Nieland, Tom August, Erin Graff Zivin, Irma Ratiani, Rita Felski, and others for invitations to share my work. I am also deeply in debt to the generous and insightful interlocutors who asked questions, offered critiques, sent follow-up suggestions, and otherwise helped shape this book.

This book was also written over a period of personal and professional ambulation. I left a tenure-track job at Yale to move with my family (and to my extended family) to my hometown of San Diego. I arrived with no job prospects, but friends quickly emerged. UCSD offered safe landing under the generous guidance of Michael Davidson. I found a space to lecture about books in the digital age and an invaluable friendship with Liz Losh. Stefan Tanaka gave me freedom to spread my wings by organizing a digital humanities lecture series and a platform from which to build a professional life in my hometown. Seth Lerer kept me feeling scholarly, and Lev Manovich reminded me why I love the digital arts. Joanna Brooks found me at UCSD and stewarded me to SDSU. I am forever grateful to each of them.

At SDSU, I grasped the golden ring of academia: I found an institutional home in the place I wanted to live. It is not hyperbole to say that I am blessed to work at SDSU and to be surrounded by colleagues like Phillip Serrato, Quentin Bailey, Bill Nericcio, Yetta Howard, Angel Matos, and Peter Herman, all of whom have read parts of this book and offered helpful suggestions on it. In particular, my colleague and dear friend Michael Borgstrom provided invaluable, incisive insights with grace and generosity, helping me see the big questions and also the reasons I should care about them.

My earliest readers of this project were colleagues at Yale: Caleb Smith, R. John Williams, Justin Neuman, and Jessica Brantley. Among those earliest trusted readers was Sam See. He left us far too early, and I miss him.

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