Oluwaseun Tella - Africas Soft Power: Philosophies, Political Values, Foreign Policies and Cultural Exports

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This seven-chapter book is a powerful testimonial to consummate African scholarship. Its analysis is rigorous, insightful, lucid and authoritative, providing fresh perspectives on selected uniquely African philosophies, and the potentialities, deployment and limitations of soft power in Africas international relations. The author rigorously Africanises the concept, broadening its analytic scope from its biased Western methodology, thus brilliantly fulfilling that great African proverb made famous by the inimitable Chinua Achebe: that until the lions havetheir own historians, the history of the hunt will always glorify the hunter. This is truly an intellectual tour de force.

W. Alade Fawole, Professor of International Relations, Obafemi Awolowo University, Ile-Ife, Nigeria.

This book addresses an important tool in the arsenal of foreign policy from an African perspective. African states have significant soft power capacities, although soft power is not always appreciated as a lever of influence, or fully integrated into countries foreign policy strategies. Tella takes Nyes original concept and Africanises it, discussing Egypt, Kenya, Nigeria and South Africa via their respective philosophies of Pharaonism, Harambee, Omolwb and Ubuntu. This study is a critical contribution to the literature on African foreign policies and how to use soft power to greater effect in building African agency on the global stage.

Elizabeth Sidiropoulos, Chief Executive, South African Institute of International Affairs, Johannesburg, South Africa.

Soft power is seldom associated with African states, given decades bedevilled by coup dtats, brazen dictatorships and misrule. This ground-breaking book is certainly a tour de force in conceptualising soft power in the African context. It is a must read for experts and students of African diplomacy and international affairs.

Peter Kagwanja, President and Chief Executive, Africa Policy Institute, Nairobi, Kenya; and Adjunct Professor of Diplomacy and International Studies, University of Nairobi, Kenya.

Africas Soft Power

This book investigates the ways in which soft power is used by African countries to help drive global influence.

Selecting four of the countries most associated with soft power across the continent, this book delves into the currencies of soft power across the region: from South Africas progressive constitution and expanding multinational corporations,to Nigerias Nollywood film industry and Technical Aid Corps (TAC) scheme, Kenyas sport diplomacy, fashion and tourism industries, and finally Egypts Pan-Arabism and its reputation as the cradle of civilisation. The book asks how soft power is wielded by these countries and what constraints and contradictions they encounter. Understandings of soft power have typically been driven by Western scholars, but throughout this book, Oluwaseun Tella aims to Africanise our understanding of soft power, drawing on prominent African philosophies, including Nigerias Omolwb, South Africas Ubuntu, Kenyas Harambee, and Egypts Pharaonism.

This book will be of interest to researchers from across political science, international relations, cultural studies, foreign policy, and African Studies.

Oluwaseun Tella is Director, The Future of Diplomacy, Institute for the Future of Knowledge, University of Johannesburg, South Africa.

Global Africa

Series Editors: Toyin Falola and Roy Doron

Yoruba Oral Tradition in Islamic Nigeria
A History of DDKD
Abdul-Rasheed Naallah

Development in Modern Africa
Past and Present Perspectives
Edited by Martin S. Shanguhyia and Toyin Falola

Borders, Sociocultural Encounters and Contestations
Southern African experiences in Global view
Edited by Christopher Changwe Nshimbi, Inocent Moyo & Jussi Laine

Governance and Leadership Institutions in Nigeria
Edited by Ernest Toochie Aniche and Toyin Falola

African Indigenous Knowledges in a Postcolonial World
Essays in Honour of Toyin Falola
Edited by Olajumoke Yacob-Haliso, Ngozi Nwogwugwu and Gift Ntiwunka

Nigerian Female Dramatists
Expression, Resistance, Agency
Edited by Bosede Funke Afolayan

Bessie Head and the Trauma of Exile
Identity and Alienation in Southern African Fiction
Joshua Agbo

Africas Soft Power
Philosophies, Political Values, Foreign Policies and Cultural Exports
Oluwaseun Tella

The Life and Times of Chinua Achebe
Kalu Ogbaa

Illicit Financial Flows from South Africa
Decolonial Perspectives on Political Economy and Corruption
Edited by Serges Djoyou Kamga

Africas Soft Power

Philosophies, Political Values, Foreign Policies and Cultural Exports

Oluwaseun Tella

First published 2021
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

and by Routledge
605 Third Avenue, New York, NY 10158

Routledge is an imprint of the Taylor & Francis Group, an informa business

2021 Oluwaseun Tella

The right of Oluwaseun Tella to be identified as author of this work has been asserted by him in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library

Library of Congress Cataloging-in-Publication Data
Names: Tella, Oluwaseun, author.
Title: Africas soft power: philosophies, political values, foreign policies
and cultural exports / Oluwaseun Tella.
Other titles: Global Africa; 21.
Description: Abingdon, Oxon; New York, NY: Routledge, 2021. I Series:
Global Africa; 21 I Includes bibliographical references and index.
Identifiers: LCCN 2020057540 (print) | LCCN 2020057541 (ebook) | ISBN
#x00A0; 9781032008356 (hardback) I ISBN 9781003176022 (ebook)
Subjects: LCSH: Power (Social sciences)Africa. | AfricaForeign
relationsPhilosophy. | NigeriaForeign relations. | South AfricaForeign
relations. | EgyptForeign relations. | KenyaForeign relations.
Classification: LCC JZ1773 .T385 2021 (print) | LCC JZ1773 (ebook)
DDC 327.96dc23
LC record available at https://lccn.loc.gov/2020057540
LC ebook record available at https://lccn.loc.gov/2020057541

ISBN: 978-1-032-00835-6 (hbk)
ISBN: 978-1-032-00836-3 (pbk)
ISBN: 978-1-003-17602-2 (ebk)

DOI: 10.4324/9781003176022

Typeset in Baskerville
by Taylor & Francis Books

Contents

• List of tables
• Acknowledgements

1. Introduction
2. De-Americanising and Africanising soft power
3. Nigeria: Naija swagger
4. South Africa: Mzansi symbolism
5. Egypt: The resilient pharaoh
6. Kenya: Harambee attraction
7. Conclusion: Africa as a model

• Bibliography
• Index

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