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Richard Hayton - Conservative Orators: From Baldwin to Cameron

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Richard Hayton Conservative Orators: From Baldwin to Cameron
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How do leading Conservative politicians strive to communicate with and influence the electorate? Why have some been more effective than others in advancing their personal positions and ideological agendas? How do they seek to connect with their audience in different settings, such as the party conference, House of Commons, and through the media?This book draws analytical inspiration from the Aristotelian modes of persuasion to shine new and insightful light upon the articulation of British conservatism, examining the oratory and rhetoric of twelve key figures from Conservative Party politics. Each chapter is written by an expert in the field and explores how its subject attempted to use oratory to advance their agenda within the party and beyond.This is the first book to analyse Conservative Party politics in this way, and marks an important new departure in the analysis of British politics.

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Conservative orators from Baldwin to Cameron
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Series editors
Richard Hayton
The study of conservative politics, broadly defined, is of enduring scholarly interest and importance, and is also of great significance beyond the academy. In spite of this, for a variety of reasons the study of conservatism and conservative politics was traditionally regarded as something of a poor relation in comparison to the intellectual interest in the Left. In the British context this changed with the emergence of Thatcherism, which prompted a greater critical focus on the Conservative Party and its ideology, and a revitalisation of Conservative historiography. New Perspectives on the Right aims to build on this legacy by establishing a series identity for work in this field. It will publish the best and most innovative titles drawn from the fields of sociology, history, cultural studies and political science and hopes to stimulate debate and interest across disciplinary boundaries. New Perspectives is not limited in its historical coverage or geographical scope, but is united by its concern to critically interrogate and better understand the history, development, intellectual basis and impact of the Right. Nor is the series restricted by its methodological approach: it will encourage original research from a plurality of perspectives. Consequently, the series will act as a voice and forum for work by scholars engaging with the politics of the Right in new and imaginative ways.
Reconstructing conservatism? The Conservative Party in opposition, 19972010
Richard Hayton
Conservative orators from Baldwin to Cameron
Edited by
Richard Hayton and Andrew S. Crines
Manchester University Press
Copyright Manchester University Press 2015
While copyright in the volume as a whole is vested in Manchester University Press, copyright in individual chapters belongs to their respective authors, and no chapter may be reproduced wholly or in part without the express permission in writing of both author and publisher.
Published by Manchester University Press
Altrincham Street, Manchester M1 7JA
www.manchesteruniversitypress.co.uk
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data applied for
ISBN 978 07190 9724 9 hardback
First published 2015
The publisher has no responsibility for the persistence or accuracy of URLs for any external or third-party internet websites referred to in this book, and does not guarantee that any content on such websites is, or will remain, accurate or appropriate.
Typeset by Out of House Publishing
Contents
Richard Hayton and Andrew S. Crines
Andrew Taylor
Kevin Theakston
Brendan Evans
Mark Garnett
Philip Norton
Mark Garnett
Peter Dorey
Mark Bennister
Timothy Heppell and Thomas McMeeking
Judi Atkins
Katharine Dommett
Tim Bale
Richard Hayton and Andrew S. Crines
Contributors
Judi Atkins is a Lecturer in Politics at the University of Coventry, and the author of Justifying New Labour Policy (Palgrave Macmillan, 2011).
Tim Bale is the Chair of Politics at Queen Mary University of London and is the author of The Conservative Party from Thatcher to Cameron and The Conservatives since 1945: The Drivers of Party Change (Oxford University Press, 2013), amongst others.
Mark Bennister is Senior Lecturer in Politics at Canterbury Christ Church University, and specialises in the study of political leadership. He is the author of Prime Ministers in Power: Political Leadership in Britain and Australia (Palgrave Macmillan, 2012).
Andrew S. Crines is a Research Fellow in Rhetoric and British Politics at the University of Leeds. He has published in leading academic journals such as British Politics, Political Quarterly, Representation and Politics. He tweets at @AndrewCrines.
Katharine Dommett is a Lecturer in the Public Understanding of Politics and deputy director of the Crick Centre at the University of Sheffield. She has published in leading academic journals such as British Politics and Political Quarterly.
Peter Dorey is a professor of British politics at Cardiff University. He is the author of a range of books focused on British politics such as British Conservatism: The Politics and Philosophy of Inequality (I.B Tauris, 2011) and sits on the editorial board of the British Politics journal.
Brendan Evans is Emeritus Professor of British Politics at the University of Huddersfield. He is the author of Thatcherism and British Politics: 19751999 (Sutton Publishing, 2000) and, with Andrew Taylor, the co-author of From Salisbury to Major: Continuity and Change in Conservative Politics (Manchester University Press, 1996).
Mark Garnett is Senior Lecturer in Politics at Lancaster University. Amongst numerous other publications he has authored acclaimed biographies including Keith Joseph: A Life (Acumen Press, 2001), Splendid! Splendid! The Authorised Biography of Willie Whitelaw (Jonathan Cape, 2002) and Alport: A Study in Loyalty (Acumen Press, 1999).
Richard Hayton is Lecturer in Politics at the University of Leeds, and the author of Reconstructing Conservatism? The Conservative Party in Opposition, 19972010 (Manchester University Press, 2012). He is also Convenor of the Political Studies Association specialist group for the study of conservatism and Conservative politics. He tweets at @Richard_Hayton.
Timothy Heppell is Associate Professor of British Politics at the University of Leeds and the sole author of four books including, most recently, The Tories from Winston Churchill to David Cameron (Bloomsbury, 2014).
Thomas McMeeking is a PhD student in the School of Politics and International Studies at the University of Leeds.
Philip Norton, Baron Norton of Louth, is a Conservative Peer and a leading expert on Parliament, the constitution, and the Conservative Party. He is also Professor of Government at the University of Hull and the author of numerous books, including most recently The Voice of the Backbenchers (Conservative History Group, 2013).
Andrew Taylor is a professor of British politics at the University of Sheffield and is the author of a number of books including, most recently, State Failure (Palgrave Macmillan, 2013).
Kevin Theakston is a professor of British government at the University of Leeds. He is also the author of Winston Churchill and the British Constitution (Politicos, 2004), After Number 10: Former Prime Ministers in British Politics (Palgrave Macmillan, 2010) and, more recently, Winston Churchill (Shire Books, 2012).
Acknowledgements
This edited book grew out of a conference on Conservative oratory organised under the auspices of the PSA Conservatives and Conservatism Specialist Group. That event was held at the University of Huddersfield in November 2012, and we are grateful to that institution for supporting it. We would like to thank all the contributors for taking part in the conference and for working with us to bring this project to fruition. We would particularly like to thank Tony Mason for supporting this idea from its inception, and owe a debt of gratitude also to the anonymous reviewers for their thoughtful comments and timely feedback.
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